Strategic Direction - PowerPoint PPT Presentation

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Title:

Strategic Direction

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Strategic Direction ... Corporate-Level Strategy Vertical Integration Diversification ... Marketing Materials Management Research and Development ... – PowerPoint PPT presentation

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Title: Strategic Direction


1
Strategic Direction
  • Approach to Strategy Formulation
  • Ansoff Matrix

2
Functional-Level Strategy
Strategic Planning
  • Manufacturing
  • Marketing
  • Materials Management
  • Research and Development
  • Human Resources

3
Business-Level Strategy
Strategic Planning (Continued)
  • Cost Leadership
  • Differentiation
  • Market Niche Focus

4
Corporate-Level Strategy
Strategic Planning (Continued)
  • Vertical Integration
  • Diversification
  • Strategic Alliances
  • Acquisitions
  • New Ventures
  • Business PortfolioRestructuring

5
Four Non-price Competitive Strategies (Ansoff
Matrix)
6
Further Notes
  • Ultimately, formulation of strategic direction is
    a creative process
  • The question what do we do to bridge the gap
    (Gap Analysis)
  • How can we use our strengths to take advantage of
    opportunities (SWOT analysis)
  • Use Porters 5-Force Model to compete
  • Other techniques Porters Chain Analysis, etc
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