What%20is%20social%20media?

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What is social media?
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any electronic platform that allows two way
communication or other interaction with content
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blogs
message boards forums
microblogs
photo video sharing
social networks
social bookmarking
Audio video podcasts
reviews
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In one way or another, nearly everyone will be
in social media in 2009.
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Why should organizations be on social media? We
all trust our peers more than any other
source.And the tools to share opinions are
free, lightweight and ubiquitous.
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Markets are conversations.The Cluetrain
Manifesto asserted that in 1999.Its even more
true today.
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I use social media primarily blogs, podcast,
Twitter, Facebook and LinkedIn
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along with wikis, blogs, feeds, videos and
microsharing behind the firewall at
TechTarget.But thats Enterprise 2.0 not
Web 2.0.
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Enterprise 2.0 is the use of emergent social
software platforms by organizations in pursuit of
their goals.-Professor Andrew McAfee, MIT
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Enterprise 2.0 implementations generally use a
combination of social software and collaborative
technologies
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Enterprise social computing includesblogs,
RSS, social bookmarking, social networking and
wikis.
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Case studies for successful enterprise social
computing include private industry, like
Booz-Allen Hamilton and Lockheed Martin, and
now government, like Intellipedia and
A-Space.Or MyBarackObama.com.
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How do Web 2.0 and enterprise 2.0 work together?
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So lets call it enterprise social
computingand drop the 2.0.
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Most public entities need to be on Facebook and
at least monitor Twitter and LinkedIn.
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Employees can will use smartphones to update
them in real-time.
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In a recent survey by Russell Herder, fewer than
one-third of 438 respondents said their
organization had a policy in place governing
social media use.
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Only 10 of the companies surveyed indicated that
they had conducted employee training on such use.
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And yet Web applications are at the top of
security threats to the enterprise.
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Is it any wonder that 80 of the executives
surveyed said they are fearful of social
networking risks?
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That saidmany organizations will allow some
form of social computing for collaboration.
Workers are already bringing the tools to work
from home when sysadmins dont provide better
versions.
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And whether its Web 2.0 or enterprise social
computingregulatory compliance means relevant
social messaging will need to be logged and
audited for e-discovery.
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Facebook is already discoverable in Canada.
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For those that collaborate most effectively
internally and externally, there appear to be
major rewards. Research from MITs Andrew
McAfee indicates that those who use it best and
safely reap significant competitive benefits
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Best bets to adapt?
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Sandboxes can help with securityThats how the
White House addressed the issue at
first.Defense contractors complying with
transparency directives may proceed similarly.
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Social media policies are key. IBMs social
computing guidelines are a gold standard.
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And emphasizing common sense education for
employees about security risks is
essential.Phishing, XSS and worms are on the
rise.
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You can find me at ahoward_at_techtarget.com_at_digiph
ile or _at_ITcompliance