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STRATEGIC%20MANAGEMENT%20????????????????????

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Title: STRATEGIC MANAGEMENT Author: User Last modified by: ssrucim Created Date: 6/10/2006 5:48:34 AM – PowerPoint PPT presentation

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Title: STRATEGIC%20MANAGEMENT%20????????????????????


1
STRATEGIC MANAGEMENT ????????????????????
  • ?????????????? ????????

STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
2
????????????????????????????
????? 1
  • ??????
  • 1950 1960 ????????????????
  • 1960 1970 (1) ??????????
  • 1970 (1) (2)
    ???????????????????????????
  • ????????
  • 1950 1960 ???????????? ?????????????
  • ???????????????????
    ??????
  • 1960 1970 (1) ?????????????
    ??????????
  • 1970 (1) (2)
    ??????????????????????????

STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
3
?????....????????????????????
  • Certo and Peter

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STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
4
?????....????????????????????
  • Wright

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?????????????? ? ?????????????????????????????????
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STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
5
?????....????????????????????
  • Wright

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STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
6
??????????????????????????Strategic Management
Process
Environment Analysis
?????
Establishing Organizational Direction
?????
Strategy Formulation
?????????
Strategy Implementation
????????
Strategic Control
?????
STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
7
???????????????????????
??????????????????
??????????????????
????????????
???????Functional STR.
Business STR.
Corporate/Organizational STR.
STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
8
????.... ????????????????????
  • ????????? ???????????? ????????????
  • ??????????????????? ??????????????????????????????
    ???
  • ????????????? ???????????????
  • ?????????????????????? 3 ????? ???
  • 1. Corporate Strategy
  • 2. Business Strategy
  • 3. Functional Strategy

STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
9
????????????????????????????
  • 1. Development and Growth
  • 2. Maximize Profit
  • 3. Minimize Lost
  • - Defect
  • - Reject
  • 4. Value Added
  • 5. Technology Know How

STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
10
???????????????
Corporate --- ??????
Business --- ??????
Functional --- ???????
STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
11
???????????????
1. Simple Structure
Owner - Manager
Workers
STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
12
???????????????
2. Functional Structure
Top - Manager
Manufacturing
Marketing
Finance
HRM.
STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
13
???????????????
3. Divisional Structure
Top - Manager
Product Division B
Product Division A
Manufacturing
Finance
Manufacturing
Financing
HRM.
Marketing
HRM.
Marketing
STRATEGIC MANAGEMENT A. Yingchai Kaseamsolos.
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