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SPONSORSHIPS

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SPONSORSHIPS Objectives of this Simulation To understand how to negotiate a sponsorship deal To understand the nature and perceived value of different kinds of ... – PowerPoint PPT presentation

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Title: SPONSORSHIPS


1
  • SPONSORSHIPS

2
Objectives of this Simulation
  • To understand how to negotiate a sponsorship deal
  • To understand the nature and perceived value of
    different kinds of sponsorship possibilities

3
What is a sponsor?
  • Sponsors include organizations, firms, or
    individuals that give teams money in exchange for
    advertising rights on stadium signage and naming
    rights
  • Naming Rights The exclusive right of a sponsor
    to have its name and logo on a stadium
  • Negotiation The act of discussing an issue
    between two or more parties with competing
    interests in order to reach an agreement

4
Why Sponsor?
  • Companies sponsor a sports team as a form of
    advertising, since they feel that the fans of the
    sports team are good candidates to buy their
    products
  • Sports and entertainment businesses try to
    provide a wide range of sponsorship opportunities
    to meet the needs and budgets of all different
    types of potential sponsors

5
Sponsorship Opportunities
  • Sports and entertainment businesses negotiate
    with potential sponsors to create the right mix
    of advertising opportunities at an acceptable
    price to the sponsors
  • Potential sponsors have a wide range of
    advertising options, so sports and entertainment
    businesses must be careful not to wear out their
    patience with repeated, unacceptable offers

6
Advertising Opportunities
  • Signage The collective use of signs, symbols, or
    design.
  • Sports and event stadiums may reserve areas where
    sponsors can use signage for advertising purposes
  • Small signage advertisements may appeal to
    smaller companies or local businesses
  • Stadium naming rights may appeal to large
    national or international corporations
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