Immersive marketing

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Immersive marketing

• Dr. Matti J. Haverila

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Immersive marketing
1. Key trends Informationalism Digital
convergence Networked economy
Intellectual capital Personalization

• 2. Innovation
• Product concepts
• Network approach

• 3. Alliances
• Strategic role
• Key role in adoption
• Target identification
• Tiering
• Management

• Strategy
• Formulation
• Execution
• e.g. Blue Ocean

5. eMarketing Internet Data mining
CRM Buyer behavior
4. Technology Role of timing Trends
RD Marketing methods
plunge into something that surrounds or covers
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Target market segments
Segment A
Segment B
Segment C
Segment D
Complete product concept
Subproduct A
Subservice B
Interface
Subprocess C
Competencies
Organizational capabilities and infrastructure
Process technologies
Product and service technologies
Market perspective
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