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Visual Design Principles and Elements

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Principles & Elements of Design Visual Design Elements ... A element is repeated at the same repetition each time. Rhythm Graduated Rhythm The beats of the ... – PowerPoint PPT presentation

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Title: Visual Design Principles and Elements


1

Forging new generations of engineers
2
Principles Elements of Design
3
Visual Design Elements
  • Six integral components in the creation of a
    design
  • Space
  • Texture
  • Value
  • Line
  • Color
  • Form/Shape

4
Line
  • Types
  • Vertical- Represents dignity, formality,
    stability and strength.
  • Horizontal- Represents calm, peace and
    relaxation.
  • Diagonal- Represents action, activity, excitement
    and movement.
  • Curved- Represents freedom, the natural, having
    the appearance of softness and creates a soothing
    feeling or mood.

5
Vertical Lines
6
Horizontal Lines
7
Diagonal Lines
8
Curved Lines
9
Color Color has an immediate and profound
effect on a design.
  • Types
  • Warm Colors
  • Reds, oranges, yellows
  • Cool Colors
  • Blues, purples, greens
  • Colors can affect how humans feel and act.

10
Color
11
Form and Shape The shape, outline, or
configuration of anything.
  • Examples
  • Squares
  • Circles
  • Ellipses
  • Ovals
  • Rectangles
  • Triangles

12
Form and Shape
13
Space By incorporating the use of space in your
design, you can enlarge or reduce the visual
space.
  • Types
  • Open, uncluttered spaces
  • Cramped, busy
  • Unused vs. good use of space

14
Texture The surface look or feel of something.
  • Types
  • Smooth surface
  • Reflects more light and, therefore, is a more
    intense color.
  • Rough surface
  • Absorbs more light and, therefore, appears darker.

15
Smooth Texture
16
Rough Texture
17
Value The relative lightness or darkness of a
color.
  • Methods
  • Shade
  • Degree of darkness of a color
  • Tint
  • A pale or faint variation of a color

18
Visual Design Principles
There are five principles that encompass an
interesting design.
  • Balance
  • Rhythm
  • Emphasis
  • Proportion and scale
  • Unity

19
Balance
  • Parts of the design are equally distributed to
    create a sense of stability.
  • There can be physical as well as visual balance.
  • Types
  • Symmetrical or Formal Balance
  • Asymmetrical or Informal Balance
  • Radial Balance
  • Vertical Balance
  • Horizontal Balance

20
Balance Symmetrical or Formal Balance The
elements within the design are identical in
relation to a centerline or axis.
21
Balance Asymmetrical or Informal Balance Parts
of the design are not identical but are equal in
visual weight.
22
Balance Radial Balance Design Elements
radiate outward from the center.
23
Balance Vertical Balance The top and bottom parts
are equal.
24
Balance Horizontal Balance The left and right
parts are equal.
25
Rhythm
  • Repeated use of line, shape, color, texture or
    pattern.
  • Types
  • Regular rhythm
  • Graduated rhythm
  • Random rhythm
  • Gradated rhythm

26
Rhythm Regular Rhythm A element is repeated at
the same repetition each time.
27
Rhythm Graduated Rhythm The beats of the element
become closer or further apart as they move.
28
Rhythm Random Rhythm The beats of the element are
random or are at irregular intervals.
29
Rhythm Gradated Rhythm The repeated element is
identical with the exception of one detail
increasing or decreasing gradually with each
repetition.
30
Emphasis
  • Points of attention in a design.
  • The feature in a design that attracts ones eye.
  • The focal point.
  • Emphasis can be achieved through size, placement,
    color and use of lines.
  • The most personal aspect of a design.

31
Proportion and Scale
  • Comparative relationships between elements in a
    design with respect to size.
  • 35 ratio is known as the Golden Mean.
  • Scale
  • The proportions or size of one part of the image
    in relationship to the other.

32
Unity
  • Unity is applying consistent use of lines, color,
    and texture within a design.
  • To be harmonious.

33
Unity
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