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Elements and Principles of Design

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Elements and Principles of Design Learning to look at art Elements of Design Line Shape/Form Color Texture Value (contrast) Space (Positive/Negative) Line Continuous ... – PowerPoint PPT presentation

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Title: Elements and Principles of Design


1
Elements and Principles of Design
  • Learning to look at art

2
Elements of Design
  • Line
  • Shape/Form
  • Color
  • Texture
  • Value (contrast)
  • Space (Positive/Negative)

3
Line
  • Continuous mark from a point in space
  • Creates contours, boundaries, forms and shapes

4
Shape Form
  • The shape of the object of art usually formed by
    a line

5
Color Black and white (shades of Gray) Primary
(red yellow blue) Secondary (orange green violet)
6
Value
  • Contrast Amount of light reflected from
    surface. In photography, black white and
    shades of gray

7
Texture
  • The way the surface of an object appears (rough,
    smooth, pointy)
  • Can provide dimension as opposed to looking flat

8
Space
  • Negative space is an empty space that holds a
    sense of form and volume to the image, although
    the space may appear empty
  • Positive space is the space that the subject holds

9
Principles of Design
  • Repetition
  • Variety
  • Rhythm
  • Balance
  • Unity
  • Emphasis
  • Scale

10
Repetition
  • Repeating a single design in an image
  • Repetition can be used to help build a pattern

11
Variety
  • Change rather than sameness
  • Takes on subtle variations of the same theme

12
Rhythm
  • Same element (line, shape) can be visually
    repeated in the space so that the eye picks out
    recurring patterns

13
Balance
  • Distribution of visual weights so that they
    offset one another
  • Symmetrical like a mirror image
  • Asymmetrical weights counterbalance each other
  • Radial Begin from the center and move outward
    (like the rings in a tree trunk)

14
Unity
  • Strong attachments in a work
  • May physically touch or be held together by
    energy of composition
  • Visually ties the work together (can lead the
    viewers eyes from one area to another)

15
Emphasis
  • Dominance of an image in one area of the design
  • Part of work may be isolated for special
    attention

16
Scale
  • Shows differences in size

17
Finally. Lets Define COMPOSITION
  • Composition is the combination of elements and
    principles of art that makes a work into a final
    product.

18
Edward Weston, Shells
19
Margaret Bourke-White, Fort Peck Dam
20
Lee Friedlander, Sweet Emma Barrett
21
Lisette Model, Running Legs
22
Cindy Sherman, Film Still 13
23
Jerry Uelsmann, Untitled
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