Attitudes Sue Young

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AttitudesSue Young
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Definitions

• An attitude is a state of readiness directed at
  an attitude object. It may be general or
  specific, and positive or negative.
• An attitude object is the focus of an
  individuals attitude, which may be an object, an
  event, an activity, a person or an idea.
• Attitudes are formed from an individuals
  beliefs, influences and experiences.

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The triadic model

• Attitudes are made up of three parts
• Cognitive your thoughts, for example you
  believe in the benefits of exercise
• Affective your feelings, for example you enjoy
  training
• Behavioural your actions, for example you train
  three times a week

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Forming attitudes

• Attitudes can be positive
• Stress release after competing
• Role models
• Enjoyable experiences
• A belief in your ability
• Influence of significant others
• The media

• Or negative
• A bad experience such as an injury
• Lack of ability
• Stress in competition
• Influence of significant others
• The media

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Changing attitudes

• Negative attitudes can be changed to positive
  attitudes by
• Persuasion from a perceived expert
• Making training fun
• Allowing early success
• Using positive reinforcement and rewards
• Pointing out the benefits of exercise
• Using role models
• Cognitive dissonance

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