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What is persuasion?

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What is persuasion? – PowerPoint PPT presentation

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Title: What is persuasion?


1
What is persuasion?
2
What is better?
  • Milk or lemonade?

3
What has more merit?
  • Scooby Doo
  • or
  • Sponge Bob ?

4
Regardless of topic
  • WRITE WITH A CLEAR AND COMPELLING PURPOSE!
  • What is the so what of your essay? What is your
    claim and why is it worthy of your readers time?

5
Is racial profiling justifiable and necessary?
  • Yes or no?
  • Why or why not?

6
When you persuade you take a stand.
  • We persuade all the time.
  • Persuade others to see an issue from a different
    angle.
  • Persuade a friend to try a new sport.
  • Persuade your parents that a movie is valuable or
    worthy of merit.

7
Formal versus Informal
  • Informal persuasion uses casual language, but
    still relies on reasoning and specific examples.
  • Formal persuasion uses a more formal voice and
    tone. It refers to specific research statistics
    and examples.

8
Solid Persuasive Essays
  • Articulate a clear and compelling purpose
  • Avoid sweeping generalizations
  • Vigorously engage the audience with tone
  • Demonstrate fairness and complex thinking
    (counterargument)
  • Explain and articulate assumptions with clear and
    specific evidence

9
Starts with a choice.
  • Did that actor deserve the Academy Award?
  • What is the best choice amongst a variety of
    competing options?

10
Data shows that students today cheat more than
ever before. Why?
  • Pressure? On whom? There has always been
    pressure, but how has it changed?
  • When you persuade, you take a stand on a topic
    where there are many possibilities. Here, there
    could be differing lines of reasoning depending
    upon your perspective and your evidence.

11
Persuasive Thesis Statements
  • Today there is more pressure placed on students
    to do well in school .This new pressure is
    what is causing the increase in cheating.
  • How is this a choice? What are the two options?

12
Data - Claim - Warrant
  • Data evidence
  • Claim what you are proving
  • Warrant reasoning

13
Too Much Pressure
  • Read the essay Too Much Pressure.
  • As you read, take notes on the data, claim, and
    warrant articulated in this essay. List the
    data. Summarize the claim in 1-2 sentences.
    Explain the warrant, the reasoning that leads the
    writer to this conclusion. Write this in your
    spiral. Break it down into 8-10 steps.(I WILL
    check these again at the end of the persuasive
    unit.)

14
Cause and Effect Persuasive Essay
  • Some persuasive essays evaluate the causes of a
    particular problem or the effects of a particular
    trend
  • Violent video games cause aggressive behavior.
  • Violent video games have no consequential impact
    upon rates of aggression in American culture.

15
Start with a cultural observation/ question
  • What has been the impact of technology on
    communication? Positive? Negative? How so? Why?
  • Why do teens read so little? What is the impact
    of this? Is this a modern trend or is it simply
    our expectations for young people that have
    changed?
  • Racial stereotypes persist in our culture in
    spite of many concerted efforts to obliterate
    them. Why? What are central forces at play that
    affect this trend?

16
What other cultural questions might we ask?
  • Write three questions that are based on your
    cultural observations.
  • Record these in your spiral notebook and write
    your best question on the white board.
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