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The Tour Product


We'll then visit the PERANAKAN HOUSE EXHIBIT at the NATIONAL MUSEUM and see what kept the womenfolk out of the public eye just decades ago, ... – PowerPoint PPT presentation

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Title: The Tour Product

The Tour Product Element Suppliers
A Tour Defined
  • A tour is more than its elements putting together
    by the tour operator, marketed by the wholesaler,
    and sold by a retailer, includes tangible and
    intangible benefits to the traveller that make
    the experience something special in a persons

Types of Tours
  • Inbound tours
  • The tours made up of local travel elements and
    are offered to the local community and people
    from other countries coming into that
  • e.g. Flavours Of New Asia -Singapore
  • Frequency Tuesdays - Fridays Timing
    930AM - 100PM
  • PickUp From 900AM
  • Price S30.00 (Adult) / S15.00 (Child)
  • We'll walk you through a SPICE GARDEN -the
    original site of the first Botanic Gardens. We'll
    then visit the PERANAKAN HOUSE EXHIBIT at the
    NATIONAL MUSEUM and see what kept the womenfolk
    out of the public eye just decades ago, and
    contrast this with a scene at the GEYLANG SERAI
    WET MARKET, where shrewd housewives jostle to
    ensure that only the freshest food get laid out
    at the dinner table..

Types of Tours
  • Outbound tours Tours sold to local community and
    organise them to another country for a trip that
    may last for one to several days.
  • e.g.Bintan Mana Mana Beach Club
  • 2 days one night package (cost person)
  • Single S280.00 Twin S215.00 Triple
  • Note Rates are inclusive of one night
    accommodation, Western breakfast, 2-ways
    transfer, 1 tour and 1 lunch and subject to
    change without notice. All nationalities are
    required to possess a passport that is valid for
    at least 6 months and shared passport holders
    must travel together. ...

Elements of a Tour
  • Transportation
  • Lodging
  • Dining
  • Sightseeing/guide service
  • Attractions
  • Shopping

Elements of a Tour
  • Transportation
  • Motorcoach ground transportation for short
  • ( less than 700 miles. )
  • Can transfer large group of people, convenient,
    cheap, comfort, (road and traffic conditions)
  • Aeroplane transporting people great distances,
    especially international travel.
  • Fast, comfort. But risky, miss the landscape
  • Train long distance domestic travel.
  • It is preferred by tourists who have time and
    dont want to miss the landscape.
  • Minicoach / van most often used to provide
  • Water transport.

Elements of a Tour
  • Lodging
  • Level of service
  • World class (5 star) best in luxury, amenities,
    and service
  • Ritz-Carlton, Four Seasons, Hyatt Regency
  • First Class (4 star) offer standard level of
    amenities and services
  • Westin, Concorde, Merchant Court

Elements of a Tour
  • Standard (3 star) offer standard level of
    service, property can be of first class, charge
    lower rate because of the age.
  • e.g. Peninsula, Excelsior
  • Economy (1-2 star) limited service, lack of
    recreational facilities especially.
  • e.g. Hotel 81, Lion City Hotel, Strand Hotel,
    Bencoolen Hotel
  • Size, and Location

Elements of a Tour
  • Dining
  • Food and Drink as a tourist attraction.
  • Singapore Sling in Singapore
  • Din Sim in Hong Kong
  • Beijing Duck in Beijing, China
  • Food and Drink as adding value to the tour.
  • Theme dinner, Dinner at a famous restaurant in
    the area
  • Food and Drink as special experience
  • Dining with local family
  • Food and Drink for cutting price
  • Food and Drink for saving time
  • Quality and variety of food and drink

Elements of a Tour
  • Sightseeing/Guide service
  • Natural beauty of the area
  • Places reflecting local culture and history
  • Places/sites reflecting life of local people
  • Unique objects (such as a building, flower or
    anything special)
  • Guide service definitely enhance the tour

Elements of a Tour
  • Attractions
  • An attraction is a pulling factor that attracts
    the tourists to come to the destination. It often
    requires an admission ticket or advance
  • Unique natural scenery
  • Exotic culture
  • Man-made world wonder
  • Best place for certain activity in the world
  • A famous place (can be famous for anything)
  • Others

Elements of a Tour
  • Shopping
  • Anything not available at home country
  • Anything better than that at home country
  • Anything cheaper than that at home country
  • Anything origin of the destination
  • Anything that can remind you/others of your visit
    of the destination

Element Suppliers
  • Transportation
  • Airlines
  • charter services
  • scheduled services
  • Water transport
  • cruise
  • ferryboat
  • Land transport
  • rail services
  • coach operators

Element Suppliers
  • Lodging
  • Hotels offer full services, rate can be very
    different with differences in level of service,
    location etc.
  • Motels usually near the highway and with parking
    space near the room.
  • Guest houses budget accommodation
  • Lodge usually located in resort areas, less
    formal in both service and decor.

Element Suppliers
  • Dining
  • Speciality theme restaurants
  • Dinner theatres
  • Local food restaurants
  • Quick service restaurants
  • Others
  • Sightseeing/Guide Service
  • Tour operators
  • Freelance guides (Tour Guide Association)

Element Suppliers
  • Attractions
  • Protected historical sites
  • Theme parks
  • Museums
  • National parks
  • Zoo/safari park
  • Shopping
  • Souvenir shops
  • Studios
  • Workshops
  • Others