Responding to Visual Text

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Responding to Visual Text

• 1) For each of the media texts, identify the
  intended audience and the purpose (to sell,
  persuade, inform, etc.) of the advertisement.
• 2) Each of the pieces focuses on an image or
  concept as a controlling idea. What is the
  central idea in each text? In what way(s) are
  these ideas different from the majority of
  advertisements seen in general?
• 3) Visual elements are often designed to set a
  mood or tone for the written or spoken text. For
  each, determine what mood the creators were
  trying to evoke in the viewer? What visual
  elements did they use to set the mood?

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