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Microsoft : Multimedia Publications

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Microsoft : Multimedia Publications What is Microsoft s multimedia strategy? How has the product development process changed over time? How is the process at MMPubs ... – PowerPoint PPT presentation

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Title: Microsoft : Multimedia Publications


1
Microsoft Multimedia Publications
  • What is Microsofts multimedia strategy?
  • How has the product development process changed
    over time?
  • How is the process at MMPubs different from that
    at the rest of Microsoft?
  • Should Jabe Blumenthal approve the development of
    Football before Baseball is launched?

2
What is Microsofts multimedia strategy?
  • To produce high quality multimedia products with
    a small number of titles
  • low cost
  • Differentiation
  • Microsofts core competences
  • There is no strategy.
  • What is your final answer?

3
What is the product-development process at MS?
  • The progression of product development at
    Microsoft
  • Star developer, technically innovative but
    difficult to use
  • current system of
  • clear roles,
  • extensive prototyping,
  • modularity, and
  • constantly shippable products
  • The situation at Multimedia
  • Weak roles
  • Unclear specifications
  • Tight deadlines

4
What performance metrics should Jabe be watching?
  • How many metrics make sense?
  • Should they be internal or external?
  • How often should they be measured?

5
How should Jabes performance be measured?
  • What is Jabes role in this organization?
  • Jabe is an entrepreneur.
  • Jabe is an operating manager.
  • Should Jabe approve the development of Football
    before Baseball is launched?

6
Strategy in high-velocity markets is
  • complicated, unpredictable
  • constantly morphing
  • not highly punctuated or periodically
    transformational.
  • structure is improvisational

A small number of rulesin the form of priorities
on keyprocesses like product development, two or
three major outcome measures, real time lead
measures and lots of communicationdrives
complicated strategy.
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