CAMBODIA%20NATIONAL%20ALCOHOL%20POLICY

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CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy
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This key-note speech
CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• is about the promise resting in Cambodias
  Draft National Policy and Strategic Plan for the
  Reduction of Use of alcohol 2013-2017
• What does evidence say?
• 4 challenges
• IOGT International continued, long-term
  commitment to support

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Evidence 3 Best buys
CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• As outlined in
• WHO Global Alcohol Strategy, 2010
• Global Action Plan for Prevention, Control of
  NCDs 2013-2020
• World Economic Forum Harvard SPH report Global
  economic burden of NCDs

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3 Best buys
CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• As outlined in
• WHO Global Alcohol Strategy, 2010
• Global Action Plan for Prevention, Control of
  NCDs 2013-2020
• World Economic Forum Harvard SPH report Global
  economic burden of NCDs

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CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• how far Cambodia has come with this draft
• Less alcohol Better health Stronger economy
  in Cambodia
• Leadership role in ASEAN
• Adoption of the alcohol policy would mean
  landmark achievement on global scale

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Restricting affordability
CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy
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4 Challenges
CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• to unleash the full potential of the draft
  alcohol policy
• Ambitious and realistic 5 year goal
• Focus on all who live free from alcohol
• Alcohol in All Policies (AiAP) approach
• Alcohol tax to support world class health
  promotion and research (Thai example)

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Ambitious, realistic 5 year goal
CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• in line with WHO Global NCD Action Plan
• Adopted at World Health Assembly, May 2013
• Goal At least 10 relative reduction in the
  harmful use of alcohol

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Stronger focus on all those
CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• who live free from alcohol
• Women, children, youth
• Protect them from aggressive marketing by the
  global alcohol industry
• Support their choice to live free from alcohol
  as suggested by WHO Global Alcohol Strategy

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Banning alcohol marketing
ALCOHOL POLICY High-impact, evidence-based
measures for Life set free

• is about protecting the way of life in Asia
• Western lifestyle is obviously consumption driven
• NCDs, life style diseases, are exported by
  Western multi-national corporations to emerging
  markets threatening traditional ways of living
  in Asian communities

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Alcohol in All Policies (AiAP)
CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• an across-government approach to preventing
  alcohol harm
• Alcohol harm huge and complex social, economic,
  health dimensions
• All policy areas need to address alcohol harm for
  highest impact and greatest benefit of the policy

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Alcohol tax
CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• brings a double benefit
• Prevention and reduction of alcohol use
• More resources for health promotion and research
  activities
• Thailand example

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CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• and Cambodia is on the way
• Good vision
• Ambitious 5 strategic areas
• Policy rooted in evidence and directed to serve
  the needs of Cambodia and its people

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IOGT International committment
CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use
Better health Stronger economy

• to continued, long-term support
• For work in all strategic areas
• For Cambodian NGOs

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THANK YOU VERY MUCH FOR YOUR ATTENTION Esbjörn
HörnbergExecutive Director LIFE SET FREE
esbjorn.hornberg_at_iogt.org 46 70 538
2872 IOGT International _at_IOGTInt
HeartDriven www.iogt.org
Enjoy the workshop and good luck with the future
work. / 2014-01-27 Esbjörn Hörnberg