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Now PlayingRevolution The Revolution Will
Not Be TelevisedFuck the PoliceWelcome to
the Jungle (Warning Explicit
Lyrics)Question Who are the ten most powerful
people in the world, according to Forbes
magazine?
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1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
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The measure of a man is what he does with power.
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Plato
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It is better to be feared than loved, if you
cannot be both.
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Machiavelli
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O, it is excellentTo have a giant's strengthbut
it is tyrannousTo use it like a giant.
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Shakespeare
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Nearly all men can stand adversity, but if you
want to test a man's character, give him power.
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Abraham Lincoln
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Everything in the world is about sex except sex.
Sex is about power.
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Oscar Wilde
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It is not truth that matters, but victory.
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Adolf Hitler
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The day the power of love overrules the love of
power, the world will know peace.
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Mohandas Gandhi
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Our scientific power has outrun our spiritual
power. We have guided missiles and misguided men.
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Martin Luther King, Jr.
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Being powerful is like being a lady. If you have
to tell people you are, you aren't.
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Margaret Thatcher
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With great power there must also come great
responsibility!
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Spider-Man
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(No Transcript)
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John R. P. French (University of Michigan) and
Bertram Raven(UCLA)
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Five Bases of Power 1 Coercive Power - Power
derived from use of strength--physical,
financial, technological, institutionalExamples?

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Five Bases of Power 2 Reward power Power
derived from the granting of resources or
rewardsExamples?
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Five Bases of Power 3 Legitimate power Power
derived from the ability to create feelings of
obligationExamples?
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Five Bases of Power 4 Referent power Power
derived from the ability to make another feel
accepted or respectedExamples?
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Five Bases of Power 5 Expert power Power
derived from special mastery or
expertiseExamples?
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But theres a sixth! Informational power
Power derived from use or misuse of
informationExamples?
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Blake in Glengarry Glen Ross
Coercive
Reward
Legitimate
Referent
Expert
Informational
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Three strategic choices 1 Balance between
hard/soft tactics Muscle-flexing, threats, etc.
vs. persuasion and charm
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Three strategic choices 2 Rational and
non-rational tactics Reasoning and logic vs.
emotion and misinformation
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Three strategic choices 3 Unilateral and
bilateral tactics Imposition of outcomes vs.
collaboration and negotiation
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Blake in Glengarry Glen Ross
Coercive
Reward
Legitimate
Referent
Expert
Informational
Hard or Soft?
Rational or Non-Rational?
Unilateral or Bilateral?
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(No Transcript)
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Gunnery Sgt. Hartmann in Full Metal Jacket
Coercive
Reward
Legitimate
Referent
Expert
Informational
Hard or Soft?
Rational or Non-Rational?
Unilateral or Bilateral?
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(No Transcript)
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Lecter and Martin in Silence of the Lambs
Coercive
Reward
Legitimate
Referent
Expert
Informational
Hard or Soft?
Rational or Non-Rational?
Unilateral or Bilateral?
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(No Transcript)
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Margaret Thatcher in The Iron Lady
Coercive
Reward
Legitimate
Referent
Expert
Informational
Hard or Soft?
Rational or Non-Rational?
Unilateral or Bilateral?