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Alcohol and Teens: A Dangerous Combination

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Title: Alcohol and Teens: A Dangerous Combination


1
Alcohol and TeensA Dangerous Combination
Name_____________
2
Alcohol Video 9 minutes long
  • http//www.drugfreeworld.org/real-life-stories/alc
    ohol.html

3
Discussions on Alcohol
  • When we have class discussions about alcohol,
    please refrain from telling personal stories or
    describing situations that involve consumption by
    teens or by family members.

4
BRAINSTORM
  • In pairs write down as many reasons why people
    might drink.

2 minutes
5
Part of American culture is to celebrate with
alcohol (think NY Eve, winning a team
championship
Social influence
Reasons why people drink are.....
Peer pressure
Personal problems
Fitting in social groups
Trying to act grown up
Job loss
Stress relief
Escapism
6
BRAINSTORM What happens to people when they
drink?
Activity 1 Working in pairs- write down as many
things that can happen to a person when they
drink alcohol For example, get into a fight,
memory loss etc.
7
The effects of alcohol abuse
  • Liver damage (Cirrhosis)
  • Reddened skin
  • Stomach ulcers
  • Heart disease
  • Depression
  • Insomnia
  • High blood pressure
  • Memory loss
  • Confusion
  • Alcohol dependency
  • Mouth, throat, breast cancer
  • Lack of money
  • Obesity
  • Fight with friends/family
  • Bad decision making

8
HOMEWORK
  • Find an alcohol advertisement in a magazine or
    print an advertisement online.
  • It can be any kind of alcohol, but it has to be
    from a company that makes alcohol, not a group
    discouraging drinking.

9
Note Any text written in YELLOW should be
written in your notes. This information will be
on your exam.
10
Drinker Definitions
  • Alcohol A chemical found in beer, wine, whiskey,
    and other alcoholic beverages.

11
Drinker Definitions
  • Alcoholic A person who is addicted to alcohol.

12
Drinker Definitions
  • Alcoholism The disease an alcoholic suffers from.

13
How do you know if someone is an alcoholic?
  • Hard to diagnose clearly without professional
    help.
  • This online tool could help someone self-assess
    their situation though https//ncadd.org/learn-ab
    out-alcohol/alcohol-abuse-self-test

14
Drinker Definitions
  • Chronic drinking Consuming several drinks every
    day or almost every day.

15
Drinker Definitions
  • Cirrhosis A liver disorder often caused by
    long-term alcohol abuse.
  • (This is just the name for the last stage of
    liver disease)

16
How much do you know about liver disease?
  • http//www.medicinenet.com/liver_disease_quiz/quiz
    .htm

17
Drinker Definitions
  • Binge Drinking Drinking a dangerous amount of
    alcohol in a short period of time.

18
Teen Statistics
  • From National Survey on Drug Use and
  • Health (2012)
  • 65 of teen drinkers are binge drinkers.

19
Effects of Binge Drinking
  • Mental confusion
  • Memory loss
  • Coma
  • Death from respiratory arrest

20
Binge Drinking clip from Doctors show
  • https//www.youtube.com/watch?v-srNZb8WmlM

21
Some Short-term Effects of Drinking
  • Slower reflexes
  • Blurry vision
  • Nausea/Vomiting
  • Risky Behavior

22
Worst Long-term Effects
  • Alcohol kills cells in the brain and the liver.
  • These are both vital organs.
  • Neither of these organs is able to regenerate
    cells.

23
Alcohol and The Brain Video Clip
  • https//www.youtube.com/watch?v7FeCOE4A9Xk

24
  • NOTE There are many long term effects of
    drinking. The most dangerous effects are damage
    to liver and brain.

25
Studies on Teen Drinking
26
Studies on Teen Drinking
27
Young Drinkers Are At Risk
  • Teenagers who start drinking before the age of 15
    are four times more likely to become addicted to
    alcohol than those who don't drink until they're
    21 or older.

28
The most powerful facts
  • Alcohol often plays a role in the four leading
    causes of death among 10-24 year olds.

29
The most powerful facts
  • The leading causes of death in 10-24 year olds.
  • car crashes
  • accidents
  • murders
  • suicide

How could alcohol play a role in a cause of death
for all four of these categories
30
  • Underage drinkers make lots of money for the
    alcohol industry!
  • They consume 19.7 per cent of the alcohol sold in
    the United States.2 (Favorite choice? Beer.)

31
Alcohol Advertisers Target Teens and Lie To
Teens!
32
Alcohol Advertisers Target Teens!
33
  • Alcohol companies spend billions of dollars each
    year placing ads in magazines, radio programs and
    television shows that have large youth audiences.

34
  • Most common advertising strategies
  • Using celebrities
  • Capturing your imagination
  • Using glamour and sex appeal
  • Promoting friends, fun and excitement
  • Making it seem like everyone's doing it
  • Making it seem hip or cool
  • Exaggerating the merits of the product
  • Using humour
  • Using ideal people/models

35
Ad 1
  1. Using celebrities
  2. Capturing your imagination
  3. Using glamour and sex appeal
  4. Promoting friends, fun and excitement
  5. Making it seem like everyone's doing it
  6. Making it seem hip or cool
  7. Exaggerating the merits of the product
  8. Using humour
  9. Using ideal people/models

Which methods are being used here?
36
Ad 2
  1. Using celebrities
  2. Capturing your imagination
  3. Using glamour and sex appeal
  4. Promoting friends, fun and excitement
  5. Making it seem like everyone's doing it
  6. Making it seem hip or cool
  7. Exaggerating the merits of the product
  8. Using humour
  9. Using ideal people/models

Which methods are being used here?
37
Ad 3
  1. Using celebrities
  2. Capturing your imagination
  3. Using glamour and sex appeal
  4. Promoting friends, fun and excitement
  5. Making it seem like everyone's doing it
  6. Making it seem hip or cool
  7. Exaggerating the merits of the product
  8. Using humour
  9. Using ideal people/models

Which methods are being used here?
38
Ad 4
  1. Using celebrities
  2. Capturing your imagination
  3. Using glamour and sex appeal
  4. Promoting friends, fun and excitement
  5. Making it seem like everyone's doing it
  6. Making it seem hip or cool
  7. Exaggerating the merits of the product
  8. Using humour
  9. Using ideal people/models

Which methods are being used here?
39
Ad 5
  1. Using celebrities
  2. Capturing your imagination
  3. Using glamour and sex appeal
  4. Promoting friends, fun and excitement
  5. Making it seem like everyone's doing it
  6. Making it seem hip or cool
  7. Exaggerating the merits of the product
  8. Using humour
  9. Using ideal people/models

Which methods are being used here?
40
Ad 6
  1. Using celebrities
  2. Capturing your imagination
  3. Using glamour and sex appeal
  4. Promoting friends, fun and excitement
  5. Making it seem like everyone's doing it
  6. Making it seem hip or cool
  7. Exaggerating the merits of the product
  8. Using humour
  9. Using ideal people/models

Which methods are being used here?
41
The 7 Alcohol MythsThat Alcohol Advertisers
Want Teens To Believe
42
  • 1. Drinking is a risk-free activity.
  • Ads that present drinking as a risk-free activity
    deliver messages that it is okay to drink large
    quantities of alcohol.
  • What do you think advertisers mean when they say
    a drink is less filling?

43
  • Drinking in ads is portrayed as both natural and
    distinctive, taking place on yachts at sunset,
    not at kitchen tables in the morning.
  • All signs of trouble and any hint of addiction
    are avoided at all costs. There is no unpleasant
    drunkenness, only high spirits.

44
  • 2. You cant have a fun life without drinking.
  • Lead a more colorful life, is what Macallen
    drinkers are promised when they drink Macallen
    Scotch.
  • Messages such as this want us to believe that our
    real lives are dull and boring.

45
  • Do we need alcohol in order
  • to free ourselves and experience a richer,
    more interesting life?

46
  • An ad for beer says, Block Party just open
    that bottle and your life will be fun.
  • Ads such as these are dangerous for people who
    are problem drinkers. Many alcohol dependent
    persons believe that alcohol is essential for
    life.

47
  • These ads are telling these people that they need
    alcohol to make life worthwhile and exciting.
  • List five things about life that can be
    worthwhile and exciting without alcohol or other
    drugs.

48
  • 3. Problem-drinking behaviors are normal.
  • The end of a perfect day, is how a Royal Crown
    ad puts it. If you believe this ads message,
    then you believe that alcohol makes everything
    perfect and that drinking is something you do
    every day.

49
  • Many alcohol advertisements actually promote probl
    em-drinking behaviors. In the Royal Crown ad,
    symptoms of alcohol dependence, such as the need
    for a daily drink, are portrayed as normal and
    desirable.

50
  • 4. Alcohol is a magic potion that can transform
    you into someone that is more fun or attractive.
  • Alcohol advertising often links alcohol with the
    attributes and qualities that problem drinking so
    often destroys. Happiness, wealth, success,
    maturity, athletic ability, and attractiveness
    are common themes in alcohol ads.

51
  • For example, alcohol is often linked with
    romance, but researchers have found that people
    with drinking problems are seven times more
    likely to be separated or divorced.

52
  • What are some of the problems that can be caused
    in relationships due to drinking problems?

53
  • Ads and products aimed at young people deserve
    special mention especially when you consider
    the fact that many kids start drinking in junior
    high school. Cartoon and animal characters such
    as Spuds MacKenzie are not as innocent as they
    appear.

54
  • Can you think of three reasons that
  • using pets or cartoons in ads
  • are not so innocent?

55
  • 5. Sports and alcohol go together.
  • Drinking alcohol actually decreases athletic
    performance. But numerous ads, such as this one
    for Michelob Ultra Beer, imply that
    sports/training and alcohol go together.

56
  • Sometimes we get a
  • mixed message from
  • the sports world about
  • alcohol. Can you think
  • of an example?

57
  • Other types of ads that connect sports and
    drinking include sponsorship of sporting events
    and sports television or endorsements by sports
    stars.
  • Not only do these ads make alcohol part
    of playing sports, they also feed the impression
    that booze is an essential part
    of watching sporting events.

58
  • 6. If these products were truly dangerous, the
    media would tell us.
  • Most media are reluctant to bite the hand that
    feeds them (advertisers spend 2 billion annually
    on advertising and promotion).

59
  • Media coverage of the war on drugs seldom
    mentions the two major killers, alcohol and
    nicotine. From the coverage, one would assume
    that cocaine was the United States most
    dangerous drug.  

60
  • However, while cocaine, heroin and other illegal
    drugs are linked to about 20,000 deaths a year,
    alcohol contributes to at least 100,000 and
    cigarettes more than 390,000 deaths a year in
    that country.
  •  

61
  • Although many media feature occasional stories
    about alcohol problems, they usually treat these
    as personal problems and focus on individual
    treatment solutions. Reports that probe alcohols
    role in violence and other chronic problems are
    rare, and the role advertising plays in
    encouraging alcohol use is almost never discussed.

62
  • 7. Alcoholic beverage companies promote
    moderation in drinking.
  • Many consumer awareness campaigns downplay the
    very real problems associated with alcohol abuse.

63
  • For example, an ad from Budweiser displays a
    True or False quiz, with The majority of
    college students drink 2 or fewer drinks a week
    as one of the statements. They list this
    statement as True, but that contradicts research
    findings concluding that binge drinking on
    college and university campuses has reached
    epidemic proportions. This blatantly misleading
    ad has been removed and is hard to find anywhere
    today.

64
  • Most alcohol companies have ads that are designed
    to encourage young people not to drive drunk.
    They do not, however, question drinking to
    excess. As long as youre not the one behind the
    wheel of a car, its okay to get drunk.

65
Watch Matt Damon DVD
  • Which one was the most informative or meaningful
    to you? Polleverywhere.com

66
BAC Whats It All About?
  • https//www.youtube.com/watch?vck7B_Q0FBjUlistP
    LTQSqj11WFGJ7U31GXz2bgqLo9KYea_tc

67
  • BLOOD ALCOHOL CONCENTRATION depends on
  • Weight
  • Gender
  • How much you drank.
  • How do you know how much you drank?
  • We have to define one drink

68
One Drink
One Drink
All have same amount of alcohol.
69
One Drink
Does that mean that they are all the same because
they are equal? Why or why not?
70
(No Transcript)
71
(No Transcript)
72
(No Transcript)
73
Blood Alcohol Levels
  • How will someone feel at different BAC levels?

74
  • BAL 0.03 to 0.07
  • (Euphoria and excitement)
  • Self-confident/daring
  • Short attention span
  • Poor judgment
  • Fine motor skills impaired

75
  • BAL 0.08-.17
  • (Legally drunk and losing control)
  • Sleepy
  • Memory loss
  • Reaction time decreased
  • Uncoordinated/loss of balance
  • Blurry vision and impaired senses
  • Walk and turn test https//www.youtube.com/watch?v
    lZsMv4KBBxg

76
  • BAL 0.18 to 0.24
  • (Confusion and Misery)
  • Confused/dizzy
  • Highly emotional
  • Cannot see/slurred speech
  • Uncoordinated/sleepy
  • May not feel pain as easily

77
  • BAL 0.25 to 0.40 (Stupor)
  • Can barely move at all
  • Cannot respond to stimuli
  • Cannot stand or walk
  • Vomiting
  • Lapse in and out of consciousness

78
Blood Alcohol Levels(8)
  • BAL 0.35 to 0.50 (Coma)
  • Unconscious
  • Reflexes depressed
  • Decreased body temperature
  • Decreased breathing rate
  • Decreased heart rate
  • Could die

79
Blood Alcohol Levels
  • BAL Greater than 0.50 (Death)
  • Breathing stops
  • That says it all!
  • High levels of BAC are explained further in this
    Doctors video https//www.youtube.com/watch?vvkY
    nevwPm5Qindex6listPLTQSqj11WFGJ7U31GXz2bgqLo9K
    Yea_tc

80
Driving Limits
  • The legal limit is .08
  • Will it be lowered???
  • https//www.youtube.com/watch?vO7uxaPIKxOAlistP
    LTQSqj11WFGJ7U31GXz2bgqLo9KYea_tcindex4

81
Driving Limits
  • The legal limit for teens is .01! Teens cannot
    legally drink at all according to the law.

82
BAC Video
  • https//www.youtube.com/watch?vzXjANz9r5F0

83
BAC App Video
  • https//www.youtube.com/watch?vbyw93tUhj5c

84
Creating a Badvertisement
  • (Not an Anti-Smoking Ad)
  • Take an Ad-
  • And make it BAD

85
Creating a Badvertisement
  • Add, delete, alter text and images to make the ad
    into something that discourages people from using
    alcohol.

86
  • Suggested order of events
  • Consider all the ads in your group
  • Brainstorm - get ideas for each ad
  • Discuss/vote which idea is the best?
  • Create your Badvertisment

87
Go to Peer Pressure PPT
88
(No Transcript)
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