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Using Social Media Part One: Introduction to Social Media

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Presented by Michele Martin and Carol Voss Wednesday, January 13, 2010 3:00-4:40 p.m. EST Using Social Media Part One: Introduction to Social Media – PowerPoint PPT presentation

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Title: Using Social Media Part One: Introduction to Social Media


1
Using Social MediaPart One Introduction to
Social Media
2
Using Social Media
  • Part One Introduction to Social Media

3
_at_michelemmartin
Im Michele
4
Objectives
  • Identify social media tools, resources, and
    services, and determine when these tools are
    appropriate to apply in their CIL
  • Identify strategies to address organizational
    culture issues and changes inherent with social
    media adoption and the organization's readiness
    to implement
  • Describe challenges faced with social media
    strategy implementation through a case study and
    relevant examples
  • Describe strategies to build and sustain
    effective online communities

5
We want questions!
6
(No Transcript)
7
The Numbers
50 of adults online have a MySpace profile
22 of adults online have a Facebook profile
In August 08, 23.7 million people visited
64.7 million upload photos to Flickr
Twitter grew 753 in 2008 to 4.5 million users
8
Individuals with disabilities. . .
  • Spend twice as much time online (20 hrs. vs. 10
    hrs)
  • More likely to report Internet has improved
    quality of life (48 vs. 27)
  • More likely to report that they are better
    informed (52 vs. 39)
  • More likely to report they are more connected
    (44 vs. 38)
  • More likely to report they are able to reach out
    to people with similar interests (42 vs. 30)

Source Harris Interactive, 2000
9
Social media helps people. . .
  • Find and share quality information
  • Connect to others who share their interests
  • Have conversations
  • Work collaboratively

10
Social media helps organizations. . .
  • Listen
  • Participate in online conversations
  • Tell their stories
  • Create awareness
  • Build community
  • Raise money
  • Provide inexpensive professional development

11
Web 1.0
  • One way communication
  • Static home pages
  • Organizational control
  • Minimal multimedia
  • Site as destination
  • Push

12
Web 2.0
  • Conversation
  • Dynamic content
  • User contributions
  • Multimedia-rich
  • Outposts on the web
  • Pull

13
Social Media is NOT. . .
14
Social Media is . . .
Conversations
15
And . . .
Sharing ideas information
16
And . . .
Working collaboratively
17
And . . .
Having a voice
18
Powered by . . . .
19
(No Transcript)
20
How is Social Media Being Used?
21
Remember This?
_at_michelemmartin
22
Google Juice!
This is me!
23
Listening Responding
24
And More Listening
25
Participating
26
Storytelling
http//www.flickr.com/photos/mairasoares/296763954
0/in/pool-rollingrains
27
Generating Buzz
28
Calls to Action
29
Community Building
30
(No Transcript)
31
Fundraising
32
Professional Development
http//www.flickr.com/photos/tojosan/181249465/
33
(No Transcript)
34
(No Transcript)
35
(No Transcript)
36
What are the Rules?
37
Social Media is NOT. . .
Broadcasting
38
Social Media IS. . .
Conversation
39
Social Media is NOT. . .
Your Power
40
Social Media is . . .
http//www.flickr.com/photos/lincolnblues/14439150
52/
Collaboration
41
Social Media is Not. . .
http//www.flickr.com/photos/rtarga/223776150/
Control
42
Social Media Is. . .
Messy
43
Social Media is Not. . .
Walled gardens
44
Social Media Is. . .
Transparency
45
Social Media is Not. . .
Formal
46
Social Media Is. . .
Informal
47
(No Transcript)
48
http//cilnetsocialmedia.org/wiki/Main_Page
49
Whats Next?
  • Explore the wiki
  • Attend webinar on January 20, 2010.
  • Experiment!

50
Wrap Up and Evaluation
Please complete an evaluation of todays program
at https//vovici.com/wsb.dll/s/12291g41dfb
51
Sources
  • WeAreMedia.org The Social Media Starter Kit for
    Nonprofits
  • http//www.wearemedia.org/
  • Social Media for Nonprofits by Primal Media
  • http//www.slideshare.net/PrimalMedia/social-media
    -non-profits

52
  • Support for development of this
    Webinar/teleconference was provided by the U.S.
    Department of Education, Rehabilitation Services
    Administration under grant number H132B070002-09.
    No official endorsement of the Department of
    Education should be inferred. The content of this
    webinar is licensed under a Creative Commons
    Attribution-Non-Commercial-Share-Alike Unported
    license. Permission is granted for duplication of
    any portion of this PowerPoint presentation,
    providing that the following credit is given to
    the WeAreMedia Project, Michele Martin and
    CIL-NET project Presented as part of the
    CIL-NET, a program of the IL NET, an
    ILRU/NCIL/APRIL National Training and Technical
    Assistance Project. Material in this presentation
    created by Michele Martin, adapted from work
    created by the WeAreMedia Project
    (www.wearemedia.org/)
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