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Media Literacy:


Media Literacy: What we know, what we don t know, what we could do now Andrew Burn Centre for the Study of Children, Youth and Media Institute of Education – PowerPoint PPT presentation

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Title: Media Literacy:

Media Literacy What we know, what we dont
know, what we could do now Andrew Burn Centre for
the Study of Children, Youth and Media Institute
of Education University of London
The research
  • The value of the OFCOM definition
  • The importance of media literacy (i) democracy,
  • participation and active citizenship (ii) the
    knowledge economy, competitiveness and choice
    and (iii) lifelong learning, cultural expression
    and personal fulfilment (LSE review)
  • Key barriers demographic flip side of enablers
  • Key enablers education, community provision and
    social networks, the family, the media itself

  • 5. The need for further research
  • The move from functional to critical literacy
  • Models of progression in media literacy
  • Engagement with online content, mobile
  • Creation of media texts (adults and children)
  • Inequality and exclusion
  • The relation between media literacy and print
  • The function of and relation between the barriers
    and enablers

Some concerns
  • Culture as well as Information Fiction as well
    as Fact appreciative as well as critical
  • The importance of creation future of the
    creative industries and the arts as well as
    fully-participating citizens (compare music and
  • Joined-up policy
  • DCMS, Home Office, DFES
  • Broadcast and online media film and print?

Four possibilities
  • Four things we could do immediately for the
  • of the future
  • Train media teachers
  • Integrate media literacy into the National
    Literacy Strategy put media literacy in the
    writing as well as reading section of the
    English National Curriculum
  • Co-ordinate the efforts of the specialist media
    arts colleges to develop models of progression in
    media literacy
  • Broadcast and exhibit the media work of young