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Media Literacy

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Media Literacy Why bother? If we re not media literate, we can t understand what the media are doing for us and to us Animal House The Cosby Show Elements of ... – PowerPoint PPT presentation

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Title: Media Literacy


1
Media Literacy
2
Why bother?
  • If were not media literate, we cant understand
    what the media are doing for us and to us

3

CHANNEL
SENDER
RECEIVER
SENDER
RECEIVER
CHANNEL
4
(No Transcript)
5
Animal House
6
The Cosby Show
7
Elements of Media Literacy Art Silverblatt
(2001)
  1. A critical thinking skill enabling audience
    members to develop independent judgments about
    media content
  2. An understanding of the process of mass
    communication
  3. An awareness of the impact of media on the
    individual and society

8
  • 4. Strategies for analyzing and discussing media
    messages
  • 5. The ability to enjoy, understand, and
    appreciate media content
  • 6. Development of effective and responsible
    production skills
  • 7. An understanding of the ethical and moral
    obligations of media practitioners

9
  • 8. An understanding of media content as a text
    that provides insight into our culture and our
    lives
  • This one well save for last.

10
A critical thinking skill enabling audience
members to develop independent judgments about
media content
11
  • Most people just veg out when interacting with
    the media
  • Sit in front of tube
  • Leaf through magazines and newspapers
  • Radio in the background
  • Surf the net at random
  • Text and tweet ad nauseum

12
Kate Moore texting champ
  • Sends an average of 14,000 text messages a month
  • Let your kid text during dinner! Let your kid
    text during school! It pays off!

13
A critical thinking skill enabling audience
members to develop independent judgments about
media content
14
An understanding of the process of mass
communication
15
An awareness of the impact of media on the
individual and society
16
Strategies for analyzing and discussing media
messages
17
(No Transcript)
18
The ability to enjoy, understand, and appreciate
media content
19
Terry Pratchett
20
The Daily Show w/ John Stewart
21
(No Transcript)
22
Development of effective and responsible
production skills
23
An understanding of the ethical and moral
obligations of media practitioners
24
Glenn Beck
25
Media Literacy Skills
26
Ability and willingness to make an effort to
understand content, to pay attention, and to
filter out noise
27
An understanding of and respect for the power of
media messages
28
Third Person Effect
29
The ability to distinguish emotional from
reasoned reactions and to act accordingly
30
Develop a heightened expectation of media content
31
Know genre conventions and learn to recognize
when theyre being mixed
32
Think critically about media messages, no matter
how credible the source
33
An understanding of media content as a text that
provides insight into our culture and our lives
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