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Washington County Artist Study

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To seek local artist impressions ... VA Del Ray Artisans Torpedo Factory National Arts Scene Majority of artists live in Metropolitan areas South Atlantic ... – PowerPoint PPT presentation

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Title: Washington County Artist Study


1
Washington County Artist Study
  • Prepared by Renee Millburn, Rachel Kern, Robert
    Shawley, Brad Alexander and Nithin Shetty

2
Key Findings
  • Define who is an Artist?
  • Understand an Artists wants/needs/challenges for
    success.
  • To seek local artist impressions of the art
    scene in Washington County.
  • Ways to improve the Art Scene
  • Economic Impacts/Realities.
  • Business Marketing and Connectivity.
  • Artists vision for a flourishing Arts, Education
    and Entertainment District.
  • Recommendations

3
Methodology
  • There were 2 surveys conducted.
  • A 51 question Artist Survey sent out to existing
    professional Artists. 127 artists participated,
    89 completed the survey.
  • Based on the National Artist population as
    determined from the Census data, it is estimated
    that there could be a potential of 1,170 artists
    in the Washington County area. With the time
    restraints to do this project, only 11 have been
    represented in this survey.
  • A 10 question survey was administered to the
    Juniors and Seniors at Barbara Ingram School for
    the Arts.
  • 83 Students participated 23 Theatre, 12 Visual
    Arts, 15 Dance, 21 Instrumental Music and 12
    Vocal

4
Student Survey
  • 49 students stated they plan to pursue their
    talent as a career but only 9 felt they could
    pursue it in Washington County with most of these
    wanting to be either a Teacher or Therapist
  • Many reasons why were that there wasnt enough
    opportunity in Wash.Co. to pursue their talent as
    a career.
  • There vision of an improved Art Scene
  • Many wanted more Theatres in the area to be able
    to bring in bigger and better programs as well
    have more opportunities to showcase their own
    talents.

5
Artist breakdown by Category
6
My Talent is mainly used to
7
How much time do you dedicate to your art each
week?
8
How long have you been an artist producing art in
Washington County?
9
What is your Age/Gender/Ethnicity?
10
Challenges For Artists
11
Additional Training desired
12
Barriers to Training
13
Possible Areas of Assistance
14
Artist Event Participation
15
Successful Events
16
Washington County Arts Scene
17
Washington County Arts Scene
18
Washington County Arts Scene
19
Washington County Arts Scene
20
Washington County Arts Scene
21
Washington County Arts Scene
  • Artists See A Thriving Art Scene As
  • A place where the community can come out to see
    performance and visual art at night and on the
    weekends
  • A place where restaurants or other venues will
    cater to an arts crowd, i.e. local restaurants
    having an art gallery night

22
Washington County Arts Scene
  • Steps Artists Would take to Create A Thriving
    Arts Scene
  • Market and promote events
  • Cooperate with local business owners
  • More downtown restaurants and coffee shops
  • Extend downtown night and weekend hours
  • More galleries to showcase art

23
DC State Wide Arts Scene
  • Arts and Entertainment Outstanding Achievement
    Award Winners
  • Cumberland 2009 (Inaugural year)
  • Frederick 2010
  • Baltimores Station North 2011

24
DC State Wide Arts Scene
  • Alexandria, VA
  • Del Ray Artisans
  • Torpedo Factory

25
National Arts Scene
  • Majority of artists live in Metropolitan areas
  • South Atlantic artist numbers in line with
    national average
  • Designers top the artists count, with Architects
    at a distant second

Source NEA Study Artists in Workforce 2005
26
National Arts Scene
  • Nationwide Trends to help Artists
  • Revitalize downtown with special zoning laws
    Older/historic buildings given to artists to
    rebuild/renovate with local financing from banks
  • Artist Awareness with place markers and local
    fests
  • Artists Relocation Programs ie. Paducah KY has a
    successful program
  • Healthy environment needs to be created to
    generate tourisms/art sales

Source NEA Study Artists in Workforce 2005
27
Economic Realities
  • Recession hard on artists, since 2/3rd of them
    make less than 40,000 and have two jobs .
  • Grants/Opportunities to showcase work/Networking
    are top resources artists are looking for.

Source LINC National Survey 2009
28
Artists Space Needs
  • Artist Space Development (ASD)
  • Physical Impacts
  • Social Impacts
  • Economic Impacts
  • National Findings point to a trend of artists
    looking for living/workspace, and lots of
    communities have responded by creating Artist
    Space Developments (ASDs)

29
Washington County Space Needs Results
30
Promotional Efforts
  • LINC Survey
  • 67 word of mouth advertising.
  • 55 personal websites
  • 43 social networking
  • 42 email lists
  • 2 market with PR companies
  • 10 have agents

Washington County Survey
31
Marketing in the Arts Industry
  • Artists tend to carry out business via informal,
    unstructured, reactive mechanisms
  • Only a small proportion develop a skilled
    business approach
  • The role of the artist is changing with the
    faltering economy

32
NEA Artists in the Workforce Comparison
  • Median income 30,000
  • Dancers had the lowest income of all artists at
    15,000
  • Architects had the highest at 48,000

33
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37
Recommendations
  • Artist Mentorship
  • Web Development
  • Artist Guild
  • Monthly Media Highlights
  • Washington County Artist Pledge
  • Online or Printed Artist Publication
  • Promotional Materials
  • Updated Arts Website
  • Online Selling Site

38
Questions
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