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Strategic Management 2

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Title: strategic Management Author: PongThep Last modified by: Pongthep Created Date – PowerPoint PPT presentation

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Title: Strategic Management 2


1
  • ???????????????????? 2
  • Strategic Management 2

2
??????????? ??????? strategy
  • Strategy
  • Strategia ????????
  • Generalship

3
?????????????? ????????????????
4
  • ???????????????????????

?????????? ???? Macro
?????????/????????????????
??????? ???? Micro
???????? ???????????????
????????????? Strategic
?????? Program
?????????????????? ??????????????????? ???????
??????? Project
???????? Budget
5
STRATEGY
  • Formulation of organizational missions, goals and
    objectives, as well as action plans for
    achievement, that explicitly recognize the
    competition and the impact of outside
    environmental forces
  • STRATEGIC HUMAN RESOURCE MANAGEMENT
  • WP Anthony, PL Perrewe, KM Kacmar

6
???????
  • ??? ???? ?????? ???? ???????????????????????????
  • ?????????????????????????????????????????????????
    ??????
  • ???????????????????????????????????????????????
  • ?????? ???? ??????????? ?????????????????????????
    ??????
  • ?????????????????????????????????????????????????
  • ?????????????????????????????????????????
    ???????????? ?????????????? ??????????????????????
    ??
  • ???

7
Key words ?????????
8
??????????????????/??????????
  • 3 Key Requirements
  • Definite Purpose
  • Value, Vision, Mission, Objective
  • Understanding Environment
  • Forces affecting the fulfilment of purpose
  • Creativity
  • Effective responses to those Forces

9
??????????????????????/??????????
  • 4 Important Issues
  • Direction of the Organization
  • Competition
  • Process Improvement
  • Survival of the Organization

10
Strategic Management
  • ?????????????????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????
  • ????????????? ???????????????????? (Strategic
    analysis) ??????????????? (Strategy formulation)
    ???????????????????????????????? (Strategy
    implementation and control) ???????????????????
  • (Strategic Evaluation)

11
????????????????????????????????????
????????
????????? ?????????
????????? ??????????????????????
????????????????? ????????
?????????????????????
?????????????? ?????????????
?????????? Kristine Hafner, University of
California
12
??????????????????????????? ?
??????
??????????
??????????
???????
??????/???????????/???????????????? ?
??????????
?????????????/????????????????????????
???????????
????????????????????????
???????????????
????????
??
????
??????
?????????? Kristine Hafner, University of
California
13
??????????????????????????

14
?????????????????????????? ?????????????
  • ??????????????????????
  • Strategic Planning
  • ?????????????????/????????/????????/?????
  • Strategic Decision
  • ????????????????? ???????? ???????????
    ??????????????????????? ???
  • Strategic Thinking

15
Strategic Analysis
Strategic Evaluation
Strategic Formulation
Strategic ImplementationControl
Strategic Implementation
16
????????????????????????????????????
  • ??????????????????????????????????????
    ????????????? (Strategiy Maps) Balanced
    Scorecards
  • ????????????????????????????????
    ????????????????????(coperate role)
    ?????????????????????????????????????????????????
  • ????????????????????????????????????????????
    ???????????????????? ?????scorecard ??????????
    ????????????????????
  • ????????????????????????????????????????
    ????????????????????? ????????????????????????????
    ?? ??????????????????????
  • ??????????????????????????????????????????????????
    ????????? ???????? ??????????????????
    ??????????????????????????????

17
??????????????????????????????????????????????????
??????
  • ??????????????????????????????
  • ?????????????????????????????? ????????????????
  • ????????????????????????????
  • ???????????????????????????????????????????????
  • ?????????????????? ???????????????????????
  • ???????????????????????????????????
    ?????????????
  • ???????????????????? ????????
    ???????????????????????
  • ?????????????????????????????????????????
  • ?????????????????????????????????????
  • ?????????????????????????????????????????????????

18
??????????????????????????????????????????????????
???
  • 1. ??????????????? ?????????????????????????
    ??????????????????????????????????????????
    ???????????????????????? ?????????????????????????
    ????
  • 2. ??????????????????????????????????????????????
    ?????????????????????????????????????
    (participative involvement) ?????????????????????
    ??????????????????????????????????????????????
    Check and balance

19
  • 3. ????????????????????????????????????
    ????????? ??????? ??????????????????????????????
    ??? ????????????
  • 4. ????????? ?????????????????
    ???????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ?
  • 5. ???????????????????????????????????????????????
    ???? ??????????? ?????????????????????????
  • 6. ?????????????????????????????????????
    ??????????????????????????????????????????????????
    ???????????????
  • 7. ?????????????????????????

20
????????????????????????
  • ???????????????????????????????????????? ????
    ????????????? ????????????????
    ?????????????????????????????????
  • ????????????????????????????????????? ????
    ???????????????????????? ?????????????????????????
    ???
  • ????????????????????????????????????????????
  • ??????????????????????????????????????????????
  • ?????????????????????????????????????
    ?????????????????????????????? ???????????
    ????????????????????

21
???????????????????????????
  • Top Management
  • Chief Executive Officer President
  • Vice - President General Managers
  • Middle Management
  • Divisional Managers Product Managers
  • Department Managers Plant Managers
  • Lower Management
  • Functional Managers Unit Managers
  • Supervisors Foremen

22
?????????????????????????????????
  • The Master Strategist Approach
  • The Delegate - It - to - Others Approach
  • The Collaborative Approach
  • The Champion Approach

23
The Master Strategist Approach
  • ????????? ????????????????????????????
  • ??????????????????????????????????????????????
  • ????????? ??????????????????????????????????

24
The Delegate - It - to - Others Approach
  • ????????????????????????? ????????????????????????
    ????
  • ???????????????? ?????????????????????????????????
    ?????????????????
  • ????????? ????????????????????????????????????????
    ??
  • ??????????????????????????????????
  • ???????????????????????

25
The Collaborative Approach
  • ???????????????????????????????????
  • ???????????????????????????????????????????????
  • ??????????????????????????????????????????????????
    ?????????????????????????????????????????????

26
The Champion Approach
  • ??????????????????????????????????????????????????
    ???????????????????????????????
    ??????????????????????????????????????????
  • ??????????????????????????????????????????????????
    ????????????
  • ???????????????????? ?????????????????????????????
    ??????????????????????
  • ???????????????????? ?????????????????????????????
    ????????????
  • ??????????????????????

27
?????????????????????????? ???????????????????????
????
  • ????????????????????????
  • ????????????????????????????
  • ???????????????????
  • ????????????????????????????
  • ?????????????????????????

??.??.??????????? ???????????
???????????????????????
28
???????????????????? ???????????????????????????
  • ????????????????????? - Performance Based
    Budgeting System / Activity Based Costing /
    Budgeting / Management / Planning Programming
    Budgeting System
  • ?????????????????????????????????????????
  • ????????????????????????????????
  • ???????????????????????????????

??.??.??????????? ???????????
???????????????????????
29
???????????????????????????????????????????????
  • ????????? ???????????????????????????
    (Information Based)
  • ????????????????????? ????????????????????????????
    ??????(System thinking) ????????????????(Positive
    Thinking)
  • ??????????????????????????????????????????????????
    ?(Knowledge Dynamics)
  • ???????????/?????????????????????????????????????
    (Scenario planning)

30
  • ????????????? ?????? ?????????????????????????????
    ????? (Shared vision)
  • ??????????????????????????????????????????????????
    ????????(Support mechanism)
  • ????????????? ?????????????????????????????????
    (Team Learning)

31
???????????????? ????????????????????????????????
??????
  • ???????????? "???????????????????????????????"
  • ????? Workshop ???????????????????????????? (map
    out) ???????????????????
  • ????? Workshop ????????????????
    ??????????????????????????????????????????????????
    ??????????????????????????

32
  • ???????????????? ?????????????????? ?????????
    ??????????????????????
  • ????? Workshop ?????????????????
    ?????????????????????????????????????????
    ??????????????????????? ??????????????????
  • ???????????? ?????????????????????
    ?????????????? ????????????????????????????
  • ???????????????????????? ISO 9000
    ???????????????????

33
???????????????????????? Strategic Leadership
  • ???????????????????????
  • ??????????
  • ??????????
  • ??????????
  • ???????????
  • ???????????????
  • ?????????????????

34
??????????????????????????? ????????????????????
??????????????
  • ???????????????????????????????????????
    ????????????????????????? ????????
    ??????????????????????????????
    ??????????????????????????????????????????????????
    ??????????????????????
  • ???????????????????????? ????????????????????????
    ????????
  • ????????????????????? ???????????????????????????
    ??????????????????????????????????????????????????
    ??????? ?????????????????????????????????
    ???????????????????????????? ???????????????

35
  • ??????????????????????????????????????????????????
    ??? ???
  • Participative involvement ????????????????
  • Learning activities ??????????
    ??????????????????????????????????
  • Leadership ??????????????????????????????????????
    ??????????????? ???????????????????????
    ???????????????????????????????????? ????????????

36
  • ?????????????? ??????????????????????????????????
    ??????????????????????????????????
    ????????????????????????????????? ???
  • ????????????????????? (Plan for the plans)
  • ???????????????????????????? dream team
  • ??????????????????????????????????????????
    ????????????????????? ???????????????????????????
    ????????????????????????

37
???????????????????????????????? Dream Team
  • ?????????????? ??????????????????????????????????
    ????????????????????????? ???????????????????????
    ???????????????????????? ????????????????????????
    ????
  • ??????????????????? ??????????????????????
    ????????????????????????????????????????
    ???????????????????? sense ????????????
    ??????????????????? ?????????????????????????????
    ????????????????????????????????????????????????
    ???

38
  • ??????????????????????????????????????????????
    ???????????????????????? ????????????????????????
    ??
  • ????????????????????????????????????????????
    ??????????????????????????? ?????????????????????
    ???????????????????????
  • ??????????????????????????? ?????????????????????
    ????????????? ????????????????????????????????????
    ???????????????????????????????
    ???????????????????

39
?????? ????????????????????
40
???????????????????????????????
???????????????????
??????????????????????????
????????????????????????????
41
?????????????????????????????????????????????
Realization
???????????? ??????????? Strategic Analysis
???????????????????? Strategic Direction
??????????????????????????? Strategic
Formulationsuccess indicators
???????????????????? Strategic
Implementation
???????????????????????????????????????????
Evaluation Control
???????????????????????????? Strategic Learning
and innovation
42
?????????????????????????
43
(No Transcript)
44
(No Transcript)
45
??.??.??????????? ???????????
???????????????????????
46
??.??.??????????? ???????????
???????????????????????
47
??.??.??????????? ???????????
???????????????????????
48
??.??.??????????? ???????????
???????????????????????
49
(No Transcript)
50
?????????????????????
  • ?????????????????? ???????
  • ??????????????
  • ????????????????????
  • ???????????
  • ???????????????
  • ?????????????????????
  • ???????????? ???
  • ?????????????
  • (????? Higgins, 1992)
  • ????????/????????????
  • ???????????????????????
  • ????????????????????????
  • ??????????????????
  • ???????????????
  • ?????????/?????????
  • (????? Knight, 2000)

??.??.??????????? ???????????
???????????????????????
51
????????????????????????
  • ???????????????????
  • ????????????????????????
  • ????????????????????????? ?
  • ???????????????/???????
  • ????????/????????????
  • ??????????????????/????????????
  • ??????????????????
  • ???????????????????????????
  • ???????????/???????????

52
(No Transcript)
53
??.??.??????????? ???????????
???????????????????????
54
(No Transcript)
55
????????????????????????
???????????? 3-5 ??
Plan
Act
?????????????
Check
Do
?????????????????
??????????????????
?????? ???????
56
????? ????????? ???????? ???????????
????????
????????????????????????
????????????????????? ???????????????
????? ??????????????????????? ?????????
???????? ????????? ???????????????????
??????????????? ?????????????????? ?????????????
???????
57
?????(????/???????) ???????/?????????? ???????
1.?????????????????? ???????????????????? ???????????????????????-????????? ???????????? ????????????????????????????
2. ????????????????????????????????????? ????????? ?????????????????? (???????? ?????????????? ????? ????????? ???????????)??????????????????????????? ?????????????????????????????????????????????????????
3. ????????????????????????????????????????????????? ????? ???????? ????????????????????????????????????????? ??????????????????? ?????????? ?????? ???????????? ???????????????????
4. ???????????????????? ????????? ????????????????????? ?????? SWOT ????? ??????? ??????? ???????
5. ?????????????????????????????????????????? ?????????????????????? ??????????????????????? ??????????????????????????????????????? ??????????????????????????? ????????????? ????????????????
6. ??????????? ??????? ???????????????????? ???????????????
58
?????????????????????????????
  • ??????? 1 ????????????????????? (Conduct a
    situation analysis)
  • ??????? 2 ???????????????????? (Strategic
    planning)
  • ??????????????? (Strategy
    formulation)
  • ??????? 3 ???????????????????? (Strategy
    implementation)
  • ??????????????????????? (Strategic
    control)

59
  • ??????? 1 ?????????????????????
  • ??????????????? ????????
  • ???????????????????????????????
  • ???????????????????
  • ????????????????
  • ???????????? ??????????? Strategic Analysis
  • ???????????????????? Direction Setting

60
????? ???????????????????????????????
  • ???????
  • ?????????????????????????????
  • ??????????????????????
  • ??????????????????
  • ?????????????????????????????????
  • ????????????? ??????????????????? 7Ss
  • Value Chain
    Resource Based
  • ??????? ??? Strengths
    Weaknesses
  • Opportunities
    Threats

61
????? ?????????????????????
  • ???????/??????????
  • ???????????? SWOT ???????????????????
    ????????????????
  • ??????? ??? ?????????? ??????
  • ???????????????????
  • ????????????

62
??????? 2 ???????????????????? (Strategic
planning) ???????????????
(Strategy formulation)
  • ??????????????? ??????????????????????????
  • ???????/?????????? BCG The Growth-Share
    Matrix
  • GE Model
  • ADL Portfolio-Planning Matrix
  • ??????? ??? ?????????????
  • ?????????????
  • ?????????????????

63
???????? 1 ????????????????????
??????????? (Where are we now ?)
  • ??????? / ??????????
  • ????????? ??????????????????
  • (???????? ???????? ????? ?????????)
  • ???????????????????
  • ????????????????? ?????????????????????????
    ??? (7ss ???? Value Chain, Market Mixes)
  • ???????
  • ??????? (Strengths)
  • ??????? (Weaknesses)
  • ????? (Opportunities)
  • ??????? (Threats)

???????? 2 ???????
????????????????? (Where do we want to be
?)
??????? ???????????? SWOT
???????????? ?????????????????????????????
  • ???????
  • ??????????
  • ??????
  • ???????????????????
  • ????????????

???????? 3 ?????????
????????????????? (How will we get there ?)
  • ??????? / ??????????
  • BCG
  • GE
  • ADL
  • ?? ?????
  • ?????????????
  • ?????????????
  • ?????????????????
  • ????????
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