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Tapping Into Transnational Communities

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Title: Tapping Into Transnational Communities Author: Hixon, Kieran Last modified by: Hixon, Kieran Created Date: 1/1/1601 12:00:00 AM Document presentation format – PowerPoint PPT presentation

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Title: Tapping Into Transnational Communities


1
Tapping into Transnational Communities
John Thill
2
I. The Beginnings
Old library photo
3
Napa County Library Today
  • Regionally recognized Spanish Collection
  • Frequent bilingual and Spanish language programs
  • Ongoing partnerships with Latino Community
    Service Organizations

4
Where the Library Was
Spanish Language Collection needs expansion, but
until recently no one was dedicated to analyzing
this collection. Because of the incomplete
analysis of the Library Collection, the needs of
the community may not be met, especially the
non-English community.
5
II. Deep Demographics
6

Migration Patterns
  • Long history of immigration in the Southwest.
  • We didn't cross the border, the border crossed
    us.
  • Bracero program
  • Economic migration, especially between 1990-2008

7

Migration Patterns

Since 2000 the largest growth in Latino
population has occurred in 1. South Carolina 2.
Alabama 3. Tennessee 4. Kentucky 5. Arkansas
8

US Census

Great resource for general demographics, provides
even neighborhood detail. Informative up to the
level of country or origin. But Latinos as a
population are very diverse even among immigrants
from the same nation.
9

Mi Comunidad, 2x1, and 3x1

A succession of programs have helped remission
money from the United States connect with social
welfare and public works projects in
Mexico. Since 2002 Programa 3x1 has matched
migrant money with state and federal money in
Mexico. Implemented in 29 out of 32 Mexican
states.
10

Hometown Associations

3x1 has spurred the development of clubes de
oriundos or hometown associations throughout the
US. Goals include fundraising for 3x1 projects,
awarding scholarships, socialization and the
preservation of heritage.
11

How to Find Them

Institute of Mexicans in the Exterior (IME)
maintains a database of Hometown
Association. Not every club is listed, but it is
still an incredibly useful tool.
http//www.ime.gob.mx/DirectorioOrganizaciones/
12

On the Ground

The names of local businesses and restaurants can
also serve as clues about your service
population.
13


14


15

The Myspace Factor

Although somewhat dated Myspace is a rich source
for mining demographic information. Using
Google's Advanced Search one can often make
correlations between communities of origin in
Mexico and current residences.
http//www.google.com/advanced_search
Or use the search phrase (your town) and
(location in Mexico) sitemyspace.com
16


17

The Myspace Factor

Useful for recognizing patterns and determining
very particular communities of origin. Declining
in usefulness, but Myspace was the only major
social network that allowed users to input
bi-national data into the location field.
18

Finding and Using Research

Academics in a variety of fields have studies
immigration extensively in many areas, including
looking at the idea of transnationality in rural
communities. Using a variety of search engine
and database sources a surprising quantity of
research can be found in English and Spanish.
19


Surprisingly detailed gems are available to those
who look. Documents like this can often offer
the reader information about key informants
within the community and service opportunities.
20

Other Places to Look
  • Soccer Clubs
  • Churches
  • Farmworker Housing

21
III. Programming
22

Distinct Communities of Interest

Each hometowns satellite in the US is a distinct
community of interest. Programming with a
particular satellite community in mind allows for
a built in audience.
23

Historia de los pioneros mexicanos

A program focusing on the community of Los Haro,
Zacatecas. Presented a history of migrants from
Zacatecas and their rise to prominence in the
Napa Valley.
24

La batalla de Cinco de Mayo

A presentation by a community member who often
travels back and forth between Mexico during the
holiday season. He was able to visit the
historic sites associated with the Battle of
Cinco de Mayo for this presentation.
25

Ideas for Embedded Programs
  • Cultural Celebrations
  • Feast Days
  • Dia de los Muertos Altars
  • Community Histories
  • Community Development Projects
  • Music
  • Security Issues
  • Displays

26

Appealing to the Broader Community

Univisions Vamos a Leer program brings popular
Spanish language DJs to libraries to advocate for
reading and the use of Libraries among Spanish
speakers.
27

Appealing to the Broader Community

Outreach at community celebrations such as
Mexican Independence Day and Cinco de Mayo
28

Tips and Pointers
  • Find ways to include the entire family
  • Use targeted promotion
  • Offer a stipend if possible
  • Take on a supporting role
  • Keep contracts and paperwork to a minimum

29
IV. Collections with Demographics in Mind
30

Distributors
A few core titles may be available through major
distributors. In many cases finding truly
regional titled may require libraries to go
beyond the usual distributor network.
31

Universities
Universities in Mexico often publish books on
regional themes in Mexico. Often too academic
for public library audiences.
32

Universities

In some cases there are pictorial titles from
University presses in Mexico that are well worth
seeking out if they correspond to your community.

33

Fondo de Cultura Economica

Government funded FCE publishes a variety of
regional Mexican materials. FCE has offices in
the US in Washington DC and San Diego. Their
materials are fairly easy to acquire either
direct or from online booksellers like Amazon.
drazo_at_fceusa.com portico.manager_at_fceusa.com
34

Book Fairs

Book Fairs are among the best ways to purchase
quality regional materials. The ALA offers the
Free Pass program for Libraries that wish to
attend the Guadalajara International Book
Fair. Smaller Book Fairs in the US offer a
variety of options as well.
35

Donations

Soliciting donations through Hometown Clubs or
other Latino organizations is another way to help
grow a regionally relevant Spanish collection.
36

Donations

37

Recommended Series
  • Breve Historia de
  • (Fondo de Cultura Economica)
  • Cocina Idigena y Popular
  • (CONACULTA)
  • Artes de Mexico
  • (www.artesdemexico.com)
  • Rincones y Sabores
  • (Oceano)
  • Rincones y Sabores
  • (Oceano)

38
V. Conclusions
  • Hometown associations and other social clubs
    offer a unique opportunity for connecting with
    immigrant communities.
  • Satellite communities offer a built-in
    programming audience.
  • Deep demographics offer another way to tailor
    collections to the communities that will use them.
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