Lesson 5: The Art and Science of Junk-Food Marketing

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Lesson 5 The Art and Science of Junk-Food
Marketing

• Positive Food Marketing

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Student Question

Have you seen any healthy food commercials?
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Answer

• There are almost none that market healthy fruits
  and vegetables

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LIVEWELL COLORADO

• Non-Profit Organization
• Committed to Reducing Obesity in Colorado
• Focused on Healthy Eating and Active Living

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MORE MATTERS

• Sponsored by the Center for Disease Control (CDC)
• Promotes fresh fruits and vegetables
• Increase public awareness of eating more fruits
  and vegetables

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Student Question

How many of you have heard of a grocery store
named Whole Foods?
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Whole Foods

• Founded in Austin, Texas in 1980
• Two core values
• Selling the highest quality natural and organic
  foods
• Promoting the health of consumers through
  nutrition education
• Focused on promoting food that provide the most
  health value.

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ALBERTSONS COMMERCIAL

• http//www.youtube.com/watch?vR4mRUmmtDgA

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KASHI

• SEVEN WHOLE GRAINS ON A MISSION
• Best Branding Ever!
• Focus on whole grains
• 7 grains are hard red wheat, brown rice, barley,
  buckwheat, rye, triticale and oats
• Provide cereals, crackers and whole grain meals

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STACYS CHIPS

• http//www.youtube.com/watch?vaowTC6_OFkE

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• Policy Speaker
• Student Advocacy Letter

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• Deconstruct My Snack
• Journaling