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The Lodging Industry

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The Lodging Industry Understanding Lodging The lodging industry in the United States has always been strongly influenced by changes in transportation. – PowerPoint PPT presentation

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Title: The Lodging Industry


1
The Lodging Industry
2
Understanding Lodging
  • The lodging industry in the United States has
    always been strongly influenced by changes in
    transportation.

3
Mid-1600s
  • Stage coach routes established
  • Coaching inns became popular resting places for
    travelers
  • Expected a bed and a meal for the evening

4
1794-1828
  • 1794 City Hotel in New York City opens
  • The first building in the US designed
    specifically as a hotel.
  • 1828 The Tremont House, first grand hotel, was
    built in Boston.
  • First hotel to offer private rooms with locking
    doors.

5
The Railroad
  • Inns, taverns and foodservice facilities located
    near railway stations began to grow.
  • Famous resorts because of the railway include
    Hotel del Coronado near San Diego and the
    Greenbrair Resort in West Virginia. Yellowstone
    was also a railway resort.

6
Conrad Hilton
  • A banker in New Mexico purchased his first hotel
    around 1900. It was in Cisco Texas.
  • This began his chain of hotels.
  • Other hotels around this time Ritz Carlton in
    Boston and the Plaza in New York City.

7
1950s
  • Increased availability and popularity of the
    automobile and a new interstate freeway system
    made cross country vacations a popular option.
  • Motels sprang up along highways offering
    travelers a place to bathe, sleep and eat.

8
The Airline Industry
  • 1958 commercial airlines became popular.
  • Builders moved toward airports for hotels and
    restaurants.

9
Lodging Operations Organization
  • Front of the house employees who have direct
    contact to the public
  • Back of the house supporting operations, behind
    the scenes
  • OR
  • Administrative Departments Manage business
    (accounting, human resources, training,
    marketing, sales)
  • Service Departments responsible for serving
    guests directly

10
Administrative Departments
  • General Manager (GM)
  • Accounting and Financial Management (Controller)
  • Human Resources
  • Marketing and Sales

11
Service Departments
  • Front Office
  • Housekeeping
  • Engineering and Facility Maintenance
  • Security
  • Food and Beverage (F B)

12
Leisure Travelers
  • On vacation
  • Shopping, fine dinning, sightseeing, sports
    events, relax
  • May provide activities for children, on-site
    recreation or health facilities

13
Business Travelers
  • Looking for well lit work spaces, telephones,
    modems, copiers, fax machines.
  • Meeting facilities
  • 24 hour service - valet parking, secure lodging

14
Amenities
  • Restaurants
  • Parking Garages
  • Boutiques
  • Barber shops
  • Dry Cleaners
  • Florists
  • Swimming pools
  • Room service
  • Cable Television
  • Pay per view
  • Bathrobes
  • Gift shops
  • Kitchens
  • Computer modems
  • Spa
  • Recreational activities

15
Types of Properties
  • Full Service
  • Luxury
  • Economy
  • Mid-priced
  • All-suite
  • Resorts
  • Bed and Breakfast

16
Terms to Know
  • Folio
  • CRS Central Reservation System
  • Room Inventory
  • Block
  • Rooms Forecast
  • No-Shows
  • Overbook
  • Understays
  • Yield Management
  • Rack Rate

17
Hubbart Formula
  • Helps managers set rates
  • Operating expenses Desired return on
    investment-Other Income
  • __________________________________________________
    _____
  • Projected room sales
  • Room Rate
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