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INTRODUCTION TO VISUAL MERCHANDIZING

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Title: INTRODUCTION TO VISUAL MERCHANDIZING Author: fionawalker Last modified by: iansmyth Created Date: 1/23/2007 1:42:02 PM Document presentation format – PowerPoint PPT presentation

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Title: INTRODUCTION TO VISUAL MERCHANDIZING


1
INTRODUCTION TO VISUAL MERCHANDIZING
  • FACILITATED BY
  • JULIE-ANNE MCKEEVER

2
INTRODUCTION TO VISUAL MERCHANDIZING
  • JULIE-ANNE MCKEEVER
  • Visual Merchandizing Consultant

3
INTRODUCTION TO VISUAL MERCHANDIZING
  • COURSE OBJECTIVE
  • To Enhance the Individual Merchandizing and
    Display Skills of Each Delegate and to Create an
    Awareness of the Sales Impact of Effective
    Merchandizing and Display

4
INTRODUCTION TO VISUAL MERCHANDIZING
  • WHAT IS DISPLAY?
  • Window
  • In-Store

5
INTRODUCTION TO VISUAL MERCHANDIZING
  • WHAT IS DISPLAY?
  • Pre Display Plan
  • Display Plan
  • Display Housekeeping
  • Display Hints

6
INTRODUCTION TO VISUAL MERCHANDIZING
  • HOW TO DISPLAY
  • Create a Focal Point
  • Use Line and Shape to Plan your Design
  • Create Balance
  • Keep it Simple
  • Lighting
  • Critical Evaluation

7
INTRODUCTION TO VISUAL MERCHANDIZING
  • HOT COLD SPOTS
  • Hot Spot
  • Cold Spot

8
INTRODUCTION TO VISUAL MERCHANDIZING
  • 10 Rules of Visual Merchandizing
  • The Silent Salesman
  • Window and Store Interior
  • Signage
  • A-B Principle
  • Customer Flow

9
INTRODUCTION TO VISUAL MERCHANDIZING
  • 10 Rules of Visual Merchandizing
  • Merchandizing
  • Product
  • Lighting
  • Housekeeping
  • 80-20 Rule

10
INTRODUCTION TO VISUAL MERCHANDIZING
  • Before
  • After
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