Time

1
RadicalInnovation
Innovations and Product Cycle Options
Time
2
Sales Revenues
RadicalInnovation
Time
3
Laggards
Late Majority
Early Majority
Early Adopters
Innovators
4
I

• Innovators Are venturesome, the visionaries
• Early adopters Are respectable opinion leaders.
  They can function effectively as evangelists and
  missionaries.
• Early majority Very deliberately ahead of the
  curve, but willing to make safe investments.
• Late majority Skeptical and often part of a
  backlash
• Laggards Possess almost no opinion leadership