The valorization gap

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The valorization gap
Joop Postema IOP-IPCR
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Summary

• The IOP, what is it?
• The (IOP)-IPCR perspective
• The gap
• Innovation and a paradigm shift
• Valorization
• Valorization??
• Vision, ownership
• Method and organization
• Current status
• and next steps

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IOP
The IOP is a programmatic approach under the
Ministry of Ecenomic Affairs (E.Z.), to
enforce fundamental research at Dutch
Universities, Polytechnics and other research
institutions. The IOP programme is managed by
SenterNovem, an Agency under the Ministry of
Economic affairs SenterNovem
website
Note IOP Innovatiegerichte Onderzoek
Programmas
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IOP

• The IOP method
• Stimulating research based upon the needs of the
  industry
• Stimulating knowledge transfer (universities ?
  industry)
• and information dissemination through
  publications and symposia
• The IOP organises, coordinates and stimulates
  through
• Networks
• Concentration
• Anchoring
• SenterNovem website

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IOP
demand driven

• The IOP method
• Stimulating research based upon the needs of the
  industry
• Stimulating knowledge transfer (universities ?
  industry)
• and information dissemination through
  publications and symposia
• The IOP organises, coordinates and stimulates
  through
• Networks
• Concentration
• Anchoring
• SenterNovem website

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The gap
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The Gap

• Both large and small enterprises see the
  universities as
• Uncoordinated
• With no time for me
• And they cannot help me when I have a problem
• Industry and Universities tend to mean different
  things under Innovation

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The Gap
IOP
Buzz words business scope Innovation
effectiveness
Industry
publications citations dissertations
Universities
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The Gap
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Innovation the first application of something
completely new, or of something that has been
renewed recently
(van Dale dictionary)
features
costprice
existing
new
technology
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Innovation, a paradigm shift
Market innovation
breakthrough innovation
new
market
Features innovation
costprice innovation
existing
new
existing
technology
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Innovation, a paradigm shift
Growth
Market innovation
breakthrough innovation
new
consistent competitive advantage
Can it be sold?
Features innovation
costprice innovation
Temporary competitive advantage
existing
new
existing
Can it be made?
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the first application of something completely
new, or of something that has been renewed
recently
From an industrial viewpoint
Innovation is NOT a technology breakthrough or
a patent is a new product or service that has
been introduced to the market successfully
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The fuzzy front-end
Customer intimacy
Consumer insights
Design for 6 sigma
Where/when does RD start?
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The fuzzy front-end
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Valorization

• Valorization thus specifically describes the
  increase in the value of capital assets through
  the application of living, value-forming labour
  in production. The "problem" of valorization is
  how can labour be applied in production so that
  capital value grows?
• Karl Marx Das Kapital

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Valorization is.

• To establish and maintain the price of (a
  commodity) by governmental action.
• To give or assign a value to something
• Act or process of attempting to give an arbitrary
  market value or price to a commodity by
  governmental interference
• Collins

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IOP indicators on valorization
The number of spin-off companies 8 years after
start of the IOP at least 1
spin-off The number of applied, granted and At
least 2/3 of the patents is sustained
international patents and sustained for at
least 6 years the amount of licenses Yearly
expenses on activities for No target
value knowledge transfer and diffusion related
to the total yearly research budget
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IOP indicators on valorization
The number of spin-off companies 8 years after
start of the IOP at least 1
spin-off The number of applied, granted and At
least 2/3 of the patents is sustained
international patents and sustained for at
least 6 years the amount of licenses Yearly
expenses on activities for No target
value knowledge transfer and diffusion related
to the total yearly research budget
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Valorization

• 2 valorization workshops all 26 participants
• knowledge transfer where can results be
  found
• Not only smes, also large enterprises need
• Research results translated into practical
  terms, with an application recipe, a handbook
  or a set of directly usable tools.
• This requires
• a proven concept
• and a support organization

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Valorization

• 2 valorization workshops all 26 participants
• knowledge transfer where can results be
  found
• Not only smes, also large enterprises need
• Research results translated into practical
  terms, with an application recipe, a handbook
  or a set of directly usable tools.
• This requires
• a proven concept
• and a support organization

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Concept

• University of Cambridge CTM
• Institute for Manufacturing - Workbooks

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A workbook

• is an assemblage of procedures, tools and
  techniques
• is self-contained
• can be about anything

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Implementation approach

• Create awareness and ownership
• get valorization approach per project defined
• get project plans defined
• with maximum exchange of ideas between projects
• At least 2 volunteer cases to be used as example

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Current status and next steps
Valorization workshops wk 738, 746 Walk-in
clinics at 3 TUs wk 748 Draft plans for ALL
projects available wk 749 Review reference
projects wk 804 Valorization day wk 807 8
volunteers (target gt2)
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Organisation
Cooperation and advice
TU Eindhoven
TU Delft ?
TU Twente ?
Cambridge CTM
Innovation Lab
Knowledge valorisation IOP-IPCR
United Brains Cooperation?
Facilitator
Philips Applied Technologies
Philips Applied Techn.
IOP IPCR
BOM
Syntens Cooperation?
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Summary of the Goals

• For each research project we must have some
  valorization approach A vision,
• checked against industrial relevance,
• with a corresponding project plan
• what, when, who, resources
• The researcher himself must have the mental
  ownership
• with a facilitating organization to help
• expertise, funds

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• Thank you
• For your attention