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Towards the Development of Health Promotion Competencies

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Towards the Development of Health Promotion Competencies Laying the Foundation for Discipline-Specific Competency Development Marco Ghassemi, MSc – PowerPoint PPT presentation

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Title: Towards the Development of Health Promotion Competencies


1
Towards the Development of Health Promotion
Competencies
  • Laying the Foundation for Discipline-Specific
    Competency Development

Marco Ghassemi, MSc Chronic Disease and Injury
Prevention Division Region of Peel, Public Health
Department Canadian Public Health Association
2008 Annual Conference Halifax, Nova Scotia
June 1-4, 2008
supported by
2
Session Goals
  • 1. To understand Health Promotion Ontarios
    competency development experience
  • Research
  • Definition
  • Why competencies
  • Consultation process
  • 2. To describe the Discussion Draft
    Competencies for Health Promoters
  • 3. Key Learnings and Next Steps

3
Steps in Development of Discipline-Specific
Competencies for Health Promoters
2006
2006
2003
2005
2007
Health Promotion Ontarios Strategic Plan
Discussion Paper - health promotion and
professional skills
Environmental Scan health promoters in Canada
Roles, networks
Literature Review International health
promotion competency Sets
Discussion Draft Competencies
All of the above documents can be found at
4
What are Discipline Competencies?
  • Include the core competencies and the particular
    technical competencies that define a particular
    discipline (Moloughney, 2004)
  • Further detail the depth and breadth of core and
    technical competencies to define a particular
    discipline (Emerson, 2005)
  • Technical competencies are those not common to
    all public health practitioners, but are needed
    to fulfill public health core functions and
    programs (Moloughney, 2004)

5
Why Identify Discipline-Specific Competencies?
Internal and external to public health including
the general public
Continuing professional development
Support regulation and standards of practice
Articulate specialized skills for certification
Enveloping Elements
Recognition of knowledge, skills and abilities
Strengthen professional practice
Support human resource processes
Understand and validate roles
Health Promoter Competencies
6
Why Health Promotion Competencies? Why now?
  • Public health renewal growing interest in
    discipline-specific competencies
  • Pan-Canadian Core Competencies for Public Health
    initiative
  • Concern about the potential marginalization of
    health promotion within the broader public health
    sector

7
Potential Uses of Health Promotion Competencies
Health Promoter Competencies
To inform curriculum development of continuing
education for health promoters
To inform and structure the content of health
promotion training programs
To assist in the development of competency-based
job descriptions for HP
To increase understanding of the range of
knowledge and skills required by health
promoters to effectively plan, deliver and
evaluate health promotion initiatives
To inform the development of health promotion
training needs and assessment tools
8
Competency Consultation
  • March/07 National Teleconference
  • May 11/07 Health Promotion Ontario Conference
  • June 11-15/07, 19th World Conference on Health
    Promotion and Health Education
  • Ongoing meetings, survey, web
  • input, etc.

9
Discussion Draft Health Promotion Competencies
  • Demonstrate knowledge necessary for conducting
    health promotion that includes
  • Applying a determinants of health framework to
    the analysis of health issues.
  • Applying theory to health promotion planning and
    implementation
  • Applying health promotion principles in the
    context of the roles and responsibilities of
    public health organizations
  • Describing the range of interventions available
    to address public health issues

10
Discussion Draft Health Promotion Competencies
  • Conduct a community needs/situational assessment
    for a specific issue that includes
  • Identifying behavioural, social, environmental
    and organizational factors that promote or
    compromise health
  • Identifying relevant and appropriate data and
    information sources
  • Identifying community assets and resources
  • Partner with communities to validate collected
    quantitative and qualitative data
  • Integrating information from available sources to
    identify priorities for action

11
Discussion Draft Health Promotion Competencies
  • Plan appropriate health promotion programs that
    includes
  • Identifying, retrieving and critically appraising
    the relevant literature
  • Conducting an environmental scan of best
    practices
  • Developing a component plan to implement programs
    including goals, objectives and implementation
    steps
  • Developing a program budget
  • Monitoring and evaluating implementation of
    interventions

12
Discussion Draft Health Promotion Competencies
  • Contribute to policy development that includes
  • Describing the health, economic, administrative,
    legal, social and political implications of
    policy options
  • Providing strategic policy advice on health
    promotion issues
  • Writing clear and concise policy statements for
    complex issues.

13
Discussion Draft Health Promotion Competencies
  • Facilitate community mobilization and build
    community capacity around shared health
    priorities that includes
  • Engaging in a dialogue with communities based on
    trust and mutual respect
  • Identifying and strengthening local community
    capacities to take action on health issues
  • Advocating for and with individuals and
    communities that will improve their health and
    well-being

14
Discussion Draft Health Promotion Competencies
  • Engage in partnership and collaboration that
    includes
  • Establishing and maintaining linkages with
    community leaders and other key health promotion
    stakeholders (e.g., schools, businesses,
    churches, community associations, labour unions,
    etc.)
  • Utilizing leadership, team building, negotiation
    and conflict resolution skills to build community
    partnerships
  • Building coalitions and stimulating intersectoral
    collaboration on health issues

15
Discussion Draft Health Promotion Competencies
  • Communicate effectively with community members
    and other professionals that includes
  • Providing health status, demographic,
    statistical, programmatic, and scientific
    information tailored to professional and lay
    audiences
  • Applying social marketing and other communication
    principles to the development, implementation and
    evaluation of health communication campaigns
  • Using the media, advanced technologies, and
    community networks to receive and communicate
    information
  • Interacting with, and adapting policies and
    programming that respond to the diversity in
    population characteristics

16
Discussion Draft Health Promotion Competencies
  • Organize, implement and manage health promotion
    interventions that includes
  • Training and coordinating program volunteers
  • Describing scope of work in the context of
    organizations mission and functions
  • Contributing to team and organizational learning

17
On-Line Questionnaire
  • Launched at HPO conference initial response
    period from May 11-May 31, 2007
  • Open to all health promotion practitioners in
    Canada
  • 96 questions
  • Response Rate, N 91
  • Some useful data, further analysis is required
  • May be refined and re-opened for future
    consultations

18
Results Demographics job title
N 91
19
Results Demographics place of employment
N 91
Note 22 participants identified Ontario as
province of employment (n 22)
20
Results (1 - 4) Role Reflection Compliance
N 91
Note HPC, health promoter competencies
21
Results (5 8) Role Reflection Compliance
N 91
Note HPC, health promoter competencies
22
Key Learnings
  • Competencies are advisory voluntary
  • Competencies reflect the range of health
    promotion practice
  • Health promotion is process-oriented.
    Competencies help to clarify the role and
    strengthen the practice programming

Generalizable to reflect HP Practice in Canada
Descriptive enough for strengthening and guiding
practice
23
Questions for Discussion
  • Do the proposed competencies reflect your
    experience with health promotion practice and
    your day-to-day role as health promoters?
  • What, if anything, is missing from the
    competencies?
  • Do you have any suggestions for revising the
    competencies?
  • How do you see yourself using the health
    promotion competencies?
  • Visit the HPO Website at

24
Next Steps
Collate and analyze feedback results
Explore feasibility of a national public
health promotion working group
Validate the draft from a Pan-Canadian
Perspective
Ongoing
Fall 2008

2008 Ongoing
25
Questions?
  • Kevin Churchill
  • ? kevin.churchill_at_county-lambton.on.ca
  • Marco Ghassemi
  • ? marco.ghassemi_at_peelregion.ca
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