Program Committee Update

1
Program Committee Update

• Co Chairs
• Laurel Jacobs
• Cherilyn Yazzie

2
Topics that we have discussed

• Social Marketing Campaigns
• April Partners Meeting
• Curriculum Approval
• Educational Reinforcement Items
• Portion Plate Handout Comments
• EARS Committee Updates
• Child Nutrition Reauthorization (CNR) Updates

3
Social Marketing

• We talked about the new FY11 campaigns
• Whole grains
• lean proteins
• We also talked about potential incentive items
  for these campaigns

4
Social Marketing

• Would it be possible to offer feedback on social
  marketing campaign materials before they are
  rolled out?
• Would it be possible to preorder materials if we
  know that we will utilize them in large
  quantities?

5
Social Marketing

• Would it be possible for partners to offer
  feedback on the type and amount of incentives
  that are ordered? There is concern that partners
  have developed lessons pertaining to incentives
  that then get discontinued without notice. Also,
  when will incentive items be reordered? Also, how
  can partners be notified when ordered items are
  out of stock? How will premium items be handled
  in the future to be sure that they do not crowd
  out room for other items?

6
Whole Grains

• Create 5-10 fact sheets (similar to the FV Fact
  Sheets) on Whole Grains (common as well as less
  common i.e. quinoa).
• Create/find a pocket guide to purchasing whole
  grains.
• Incentive Item Ideas storage container, pasta
  strainer, magnets (showing a whole grain), bowl
  that shows a serving size (i.e. cereal), calendar
  that has a whole grain recipe every month, orange
  aprons (with ½ your grains whole message),
  popcorn popper.
• Misc. Incentive Items Add the ½ your grains
  whole message to other regular incentives (i.e.
  lanyards, pencils, stickers, etc.)

7
Lean Proteins

• Incentive Item Ideas can opener, cutting board,
  tongs, playing cards (shows a serving size
  could have pictures of various proteins), egg
  timer, small scale, thermometer.

8
Social Marketing

• Partners want to see more materials related to
  gardening (specifically with the next FV
  campaign). SNAP Participants may not know that
  they can buy seeds with their SNAP benefits. This
  could be done, if it was very high level (i.e.
  pointing out they can grow in containers on the
  patio and dont need a full garden, etc.)
• Fitness Finders http//www.fitnessfinders.net/
  sells plastic charms bracelets/necklaces/back
  pack tags. They have a MyPyramid pack (it will
  end up being less than 1 per pack), some on
  hydration, some on physical activity, etc. Some
  partners are already using these with their
  participants (the students LOVE them boys,
  girls, any age).

9
Feedback on current social marketing materials

• White font is hard to read
• Go Low kids 2010 poster was great (interactive
  and the kids love it). FV is good too, but the
  number of items to fill in were not as many as Go
  Low.
• Have similar interactive activities on the FFN
  for kids to do at home (i.e. a smaller version of
  the glass they can hang on the fridge and do with
  their family).
• Partners love the pre-orders for campaign
  incentives. 1) It ensures they receive some and
  2) they like being notified of new items in the
  warehouse).

10
April Meeting (focus on lean proteins)

• Hold the meeting in Tucson
• Maybe get a speaker from the Cattlemens
  Association
• ASU just completed a research project on beans
• Doctor Martello from U of A (identifying lean
  meats, food safety, etc.).
• Coordinate a field trip to the Nutrition Village
  Farm in Tucson?

11
Curriculum approval

• Would it be possible to create a curriculum
  committee to assess curricula jointly at the
  state level?
• Is there a list of approved curriculum available?
  
• Why are USDA curriculum further reviewed by the
  state?

12
Educational Reinforcement ItemsIdeas

• Misc. Incentive Item Ideas salad spinners, kids
  aprons, stretchy book covers, stainless steel
  water bottles, notebooks/binders

13
Revising the Portion Plate handout
14
Invitation

• You are cordially invited to attend our next
  program committee meeting in person at ADHS in
  Phoenix or by phone conference call
• You are also invited to give us program topics
  that you would like us to discuss at the program
  committee meeting
• Contact Laurel or Cherilyn

15
Laurel Jacobs, MPH

• Email jacobsl_at_email.arizona.edu
• UA Nutrition Network
• Department of Nutritional Sciences
• P.O. Box 210038
• Tucson, AZ 85721
• Ph 520/621-9344
• Fax [phone]
• uanutritionnetwork.org

16
Cherilyn Yazzie

• Email Cherilyn.Yazzie_at_navajocountyaz.gov
• Navajo County Public Health Services
• 117 East Buffalo Street
• Holbrook, AZ 86025
• Ph 928/524-4750 ext. 18
• Fax [phone]
• navajocountyaz.gov