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Communications for Business

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Title: Communications for Business


1
Communications for Business
  • Lecture 1
  • Effective Communication in Business

2
Course Details
  • Lectures 12 x 2 hour sessions
  • Seminars 12 x 2 hour sessions
  • Self-Study Activities 12 x 3 hour sessions
  • Private Study 66 hours

3
Assessment
  • 100 examination
  • 2.5 hours duration
  • Closed book
  • Past papers available on the NCC Education Campus

4
Reading
  • There is no set text for this module.
  • You are strongly advised to purchase a business
    study skills/business communication skills text
    book to help with your studies. Any one of the
    book titles in the module descriptor reading list
    would be acceptable, but there are many others to
    choose from.

5
Learning Objectives
  • Understand the importance of communication in
    business
  • Understand the process of communication in
    business
  • Using communication technology
  • Ethics in business communication

6
Introduction
  • Communication is at the centre of all
    organisations
  • Without communication, very little would get done
    and the organisation would not achieve its goals
  • But, how can we ensure our communication is
    effective? ..

7
Benefits of Effective Communication
  • Improved decision making
  • Earlier warning of potential problems
  • Increased productivity
  • Stronger business relationships
  • Clearer marketing messages
  • Enhanced professional image

8
Communicating in Organisational Settings
  • Formal communications network
  • Ideas and information flow along lines of command
  • Downward, upward and horizontal
  • Informal communications network
  • Grapevine

9
Example of Formal Communication Network
10
External Communication
  • Formal letters, announcements
  • Informal meetings, sales contacts
  • Social networking technologies
  • Linkedin
  • Facebook

11
Characteristics of Effective Business
Communication
  • Provide practical information
  • Give facts rather than vague impressions
  • Present information in a concise and efficient
    manner
  • Clarify expectations and results
  • Offer compelling, persuasive arguments and
    recommendations

12
The Communication Process
13
Barriers to Effective Communication
  • Noise and distraction
  • Competing messages
  • Filters human or technology interventions
  • Channel breakdowns failure to deliver message

14
Class Activity
  • Work in groups of about 5
  • What do you think are the key elements required
    to ensure that communication between people is
    effective?
  • 10 minutes
  • Feedback to the class
  • 5 minutes

15
Communicating Effectively With Your Audience
  • Consider audience expectations
  • Ensure ease of use
  • Use familiar words and images
  • Clearly address their needs not yours
  • Design for compatibility

16
Adopt an Audience-Centred Approach
  • Keep your audiences needs in mind
  • Adopt a you attitude
  • Learn about their biases, education, age, status
    and concerns

17
Giving Constructive Feedback
  • Think through your suggested changes carefully
  • Discuss improvements rather than flaws
  • Be specific
  • Keep feedback impersonal
  • Time your feedback carefully
  • Highlight any limitations your feedback may have

18
Responding to Constructive Feedback
  • Resist the urge to defend your work
  • React unemotionally
  • Step back and consider the feedback
  • Ensure suggested changes are valid

19
Using Technology to Improve Business Communication
  • Used wisely, technology can help you communicate
    more effectively
  • BUT
  • Benefits are not automatic
  • It is an aid to interpersonal communication not a
    replacement
  • Can waste time and money if not used efficiently

20
Tools for Communicating Effectively
  • Connecting with the office
  • Collaborating
  • Sharing the latest information
  • Interacting

21
Communicating Ethically
  • Ethics are accepted principles of conduct that
    govern behaviour
  • Ethical communications
  • Include all relevant information
  • Contain all information
  • Are not deceptive in any way

22
Examples of Unethical Communications
  • Plagiarism
  • Selective misquoting
  • Misrepresenting numbers
  • Distorting visuals

23
Ensuring Legal Communication
  • Business communication is bound by a variety of
    laws and regulations
  • Promotional communication truth and accuracy in
    advertising
  • Contracts
  • Employment communication
  • Intellectual property
  • Defamation

24
Conclusions
  • Effective communication can deliver a range of
    business-related benefits
  • There are both formal and informal communication
    networks
  • Ensure you understand your audience in order to
    communicate effectively
  • Used wisely, technology can help you communicate
    more effectively
  • Be aware of your ethical and legal
    responsibilities

25
References
  • Payne Whittaker Developing Essential Study
    Skills, 2nd Edition, FT Prentice Hall, ISBN
    978-1405840873
  • Cottrell The Study Skills Handbook, 3rd
    Edition, Pallgrave Macmillan, ISBN
    978-0230573055
  • Price Maier Effective Study Skills Essential
    Skills for Academic and Career Success, Prentice
    Hall, ISBN 978-1405840736
  • Cameron The Business Students Handbook Skills
    for Study and Employment, 5th Edition, FT
    Prentice Hall, ISBN 978-0273730712

26
Lecture 1 Effective Communication in Business
  • Any Questions?
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