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Ebusiness 2

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Title: Ebusiness 2


1
Ebusiness 2
2
  • What is the industry?
  • Who are the customers?
  • What are the current practices of selling and
    buying?
  • Who are the major competitors? (How intense is
    the competition?)
  • What e-strategies are used, by whom?
  • How is value added throughout the value chain?
  • What are the major opportunities and threats?
  • Are there any metrics or best practices in place?
  • What are the existing and potential partnerships?

3
Approaches
  • Problem-drivenattempt to solve a problem such
    as
  • Excess inventory
  • Gaps in value chain
  • Delivery delays
  • Technology-driventry to use new technology
  • Find problems no one knew existed
  • Be a first mover

4
Questions
  • Can I realize significant margins by
    consolidating parts of the value chain to my
    customers?
  • Can I create significant value for customers by
    reducing the number of entities they have to deal
    with in the value chain?
  • Can I offer additional information of transaction
    services to my existing customer base?
  • Can I use my ability to attract customers to
    generate new sources of revenue, such as
    advertising or sales of complementary products?

5
Global Ebusiness
  • Supply chains are increasingly global
    Initiatives need to be global too
  • Challenges include
  • Legal challenges
  • Taxation
  • Privacy
  • Product laws
  • Culture and language differences
  • E-business readiness may vary in different
    countries

6
Interactions
7
Technology Infrastructure
8
Ebusiness Architecture
9
Real World Examples
10
FedEx Structure
Freight Forwarder, Customs Brokerage
Time-definite express delivery
Consolidated sales, marketing And information
technology
Regional Carrier
Copy Printing Document Solutions
Small-package ground delivery
Exclusive-use, expedited, Door-to-door delivery
11
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12
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13
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14
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15
AIR PRODUCTS
  • Gases and chemicals company
  • Fortune ranking 311
  • Revenues of more than 6 Billion
  • Chemical industry safety leader
  • Geographically diversified, with more than half
    of our sales outside of the U.S.
  • Operations in more than 30 countries
  • 17,200 employees worldwide

16
APDirect Customer Portal automating
information sharing with customers (savings of
9M) Showcase sites - A low-cost way of reaching
new customers, telling them what they need to
know about products and services B2Bi
Connections - Strengthening customer
relationships by lowering overall supply chain
costs via ERP-to-ERP, system-to-system
transaction processing (increased partners from
22 to 112, 50 of all transactions) E-Procurement
- Driving benefits from supply relationships
through transaction efficiency, contract
compliance and reduced cost of goods and services
(savings of 4M)
17
Fastsigns
  • FASTSIGNS is the sign industrys leading
    franchise
  • More than 500 locations in six countries.
  • The company designs, creates and installs
    virtually any type of sign for all types of
    businesses, ranging from custom banners to
    point-of-purchase signage and vehicle graphics.

18
Problems
  • FASTSIGNS realized the business value of
    enabling customers to send files electronically
    via the Web to FASTSIGNS locations.
  • The company had been using a cumbersome process
    requiring customers to install a file transfer
    protocol (FTP) client.
  • FASTSIGNS continually had to walk both
    franchisees and customers through the entire FTP
    path for sending files, reducing time available
    for completing other projects and engaging in
    sales activities.

19
Problems
  • The process was causing aggravation on the part
    of customers and FASTSIGNS franchisees. Customer
    satisfaction levels suffered from this
    interruption to the companys workflow and
    customer-response process.
  • The FASTSIGNS IT department was bogged down
    with maintenance associated with sending files
    via FTP and wanted to offload the bandwidth,
    back-up and restore activity, as well as FTP
    management and administration.

20
Solution
  • FASTSIGNS incorporated YouSendIt SiteDrop into
    its Web site to allow its customers to quickly
    and easily deliver graphic files to local
    FASTSIGNS franchisees.
  • Customers visit the FASTSIGNS Web site and find
    a nearby FASTSIGNS center.
  • They click on the Send a File button and can
    upload files of all types to send to FASTSIGNS,
    along with instructions or comments. This step
    eliminates the heavy administrative demands
    inherent in FTP transfers.
  • The customer receives a confirmation e-mail
    automatically to verify that the file was
    delivered successfully

21
Solution
  • SiteDrop was configured and embedded seamlessly
    into the FASTSIGNS Web site in just a few easy
    steps. SiteDrop allowed FASTSIGNS IT staff the
    ability to manage all file delivery and server
    notifications as well as capture data from those
    uploading files for future use, such as in
    marketing campaigns, order tracking and
    communication.
  • There was no risk involved because sending
    files via SiteDrop requires no training for
    users, no administration of passwords and no
    additional burden on the FASTSIGNS own servers.

22
Solution
  • FASTSIGNS branded SiteDrop with its own name
    and design, controlling the look of the customer
    experience throughout the process. In this way,
    YouSendIt extended the marketing program of
    FASTSIGNS without any major new investment.
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