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UNIT A COURSE ORIENTATION

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Title: UNIT A COURSE ORIENTATION


1
UNIT ACOURSE ORIENTATION





  • 1.02 Explain the value of DECA as an integral
    part of the


    Fashion Merchandising
    course.

2
The Marketing Education Program
  • Classroom Instruction
  • Cooperative Education
  • DECA

3
  • A Career-Technical student organization designed
    to attract students into marketing careers
  • Encourages the understanding of free enterprise
  • Encourages civic responsibility
  • Maintains a series of




    competitive events
  • Offers awards and




    recognition
  • Maintains a scholarship




    program
  • Develops leaders in




    marketing, management,




    and entrepreneurship

4
DECA FACTS
  • Publications
  • National - DECA Dimensions
  • State - The North Carolina DECA Connection

DECA Colors Blue and Gold
  • 4 Points of the DECA Emblem
  • Leadership Development
  • Vocational Understanding
  • Civic Consciousness
  • Social Intelligence

National headquarters Reston, VA NC
headquarters Raleigh, NC
5
Organization of DECA
  • National Regions
  • Central
  • North Atlantic
  • Southern
  • Western
  • Divisions
  • High school
  • Delta Epsilon Chi
  • Collegiate
  • Alumni
  • Professional
  • State Regions
  • Blue Ridge Metrolina
  • Cornucopia Triad
  • Dixie Pines

6
DECA Tagline
Developing Leaders for Marketing, Management, and
Entrepreneurship
7
Governance
  • Professional staff
  • Marketing Education Leadership Council
  • Student Leadership

8
State Level DECA Competition
Competency Based Competitive Events
  • Quick Serve Restaurant Management
  • Retail Merchandising
  • Vehicles and Petroleum Marketing
  • Apparel Accessories Marketing
  • Food Marketing
  • Full Serve Restaurant Management

9
Management Team Decision Making Events
  • E-Commerce
  • Financial Services
  • Hospitality Services
  • Sports and Entertainment Marketing
  • Travel and Tourism Marketing

10
Chapter Team Events
  • Civic Consciousness Project
  • Creative Marketing Research Project
  • Free Enterprise Project
  • Learn Earn Project
  • Public Relations Project

11
Marketing Research Events
  • Business Financial Services
  • Food Marketing
  • General Marketing
  • Hospitality Recreation Marketing
  • Retail Marketing

12
Other Written Events
  • International Business Plan
  • Entrepreneurship Participating
  • Entrepreneurship Written
  • Advertising Campaign
  • Fashion Merchandising Promotional Plan
  • Technical Marketing

13
DECA Conferences
  • Marketing Leadership Conference (MLC)
  • State Leadership Conference (SLC)
  • Southern Region Conference (SRC)
  • Local Officer Training (LOT)
  • Marketing Competitive Events Conference (MCEC)
  • State Career Development Conference (CDC)
  • International Career Development Conference (ICDC)

14
Become A Success......
Get involved in the Marketing program at your
school.
  • Marketing
  • Marketing Cooperative Education
  • DECA
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