Smart Analysis

1
Smart Analysis Correlating Media Coverage with
Business Outcomes!
But why should I pay you?
2
Who are we to Talk?

• Getting fired!
• Theres got to be a better way!
• Created PRtrak to automate output measurement
• Years in Data Hell
• Finally data central for industry and
  bonafide nerd!

3
Who are we to Talk?

• Now
• Combining Ai Data to prove PR works!
• Standardizing Output Metrics
• VMS, Burrelles,VOCUS, eWatch, Medialink PR
  Newswire, CyberAlert,
• Weber Shandwick WW, Burson Marsteller, Ketchum,
  Edelman, Porter Novelli, Cohn Wolfe, MSL,
  Publicis