Tourism and Local Government - PowerPoint PPT Presentation

Loading...

PPT – Tourism and Local Government PowerPoint presentation | free to download - id: 6ff5ae-ZGE1N



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Tourism and Local Government

Description:

Tourism and Local Government Douglas Cohen dcohen_at_salga.org.za 012 369 8012 July 2010 Economic Development & Planning Directorate Key LG Comments in NTSS Action Plans ... – PowerPoint PPT presentation

Number of Views:43
Avg rating:3.0/5.0
Slides: 39
Provided by: Kaz88
Learn more at: http://pmg-assets.s3-website-eu-west-1.amazonaws.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Tourism and Local Government


1
Tourism and Local Government
Douglas Cohen dcohen_at_salga.org.za 012 369
8012 July 2010 Economic Development Planning
Directorate
2
Purpose
  • The purpose of the presentation is to inform to
    the Portfolio Committee about the South African
    Tourism Sector and it relates to the experiences
    and challenges at Local Government.
  • To provide an overview on the impact of the
    implementation of tourism national plan for the
    local sphere of government.
  • To invite comments for further debate and
    discussion the opportunities and challenges of
    tourism for Local Government.

3
Overview
  • About SALGA
  • Introduction for Presentation
  • Local Government Tourism
  • 7 Points related to Local Government Tourism
    Support
  • National Tourism Sector Strategy Action Plans
  • Key Local Government Comments on the NTSS Action
    Plans

4
SALGAs Positioning
THE PLAYERS A VAST ARRAY OF INSTITUTIONS, WITHIN
WHICH SALGA HAS TO CRAFT ITS UNIQUE ROLE
National
Provincial
Other
  • COGTA
  • Treasury
  • Presidency
  • DME
  • DEAT
  • dti
  • NDOH
  • Tourism
  • Premiers Office
  • Local Government Departments
  • DBSA
  • FFC
  • Donors
  • World Bank
  • Civil Society
  • UCLGA
  • CLGF
  • Etc...

S A L G A
Municipalities
5
(No Transcript)
6
SALGAs Organising Framework
ANALYSIS
SALGAs three key main roles cut-across to
underpin its 5-Year Strategic Objectives
Programmes
Strategy, Policy and Research
Finance and Corporate Services
Governance IGR
Economic Development and Development Planning
Provincial Programmes
Infrastructure and Municipal Services
Municipal Institutional Development
Community Development
OCEO
Represent
VISION
To be consultative, informed, mandated, credible
and accountable to our membership provide value
for money
Support
Advise
7
Overview
  • About SALGA
  • Introduction
  • Local Government Tourism
  • 7 Points related to Local Government Tourism
    Support
  • National Tourism Sector Strategy Action Plans
  • Key Local Government Comments on the NTSS Action
    Plans

8
(No Transcript)
9
Introduction I
  • Local government tourism represents the third
    sphere of public sector tourism.
  • While national and provincial tourism
    organisations are chiefly responsible for the
    design and implementation of tourism strategies
    and national and international marketing
    campaigns, it is the lesser-known local
    government authorities that often shoulder the
    responsibility for promoting and supporting the
    local tourism products.

10
Introduction II
  • Local Government also has significant impact not
    only the business environment but also on the
    natural and cultural resources in and around
    tourism destinations for example
  • Municipal roads, lighting, water and sewerage,
    public transport systems, signs, and, at times,
    airports and ports.
  • The provision of visitor information and funding
    regional and local tourism organisations.
  • The operation of attractions such as museums, art
    galleries, sports stadia, convention centres,
    parks, gardens, events, tours, and other
    amenities.
  • The tourism sector as it contributes to the
    social, cultural, economic and environmental
    well-being of an area in the following ways

11
Introduction III
12
Overview
  • About SALGA
  • Introduction
  • Local Government Tourism
  • 7 Points related to Local Government Tourism
    Support
  • National Tourism Sector Strategy Action Plans
  • Key Local Government Comments on the NTSS Action
    Plans

13
Local Governments Expectations From
Local Government and Tourism
National Department of Tourism
Access to funding assistance for tourism projects, infrastructure, training and capacity building programmes Improved grading of establishments and standardised tariffs to be obligatory Uniform regulations, e.g. rezoning costs and planning conditions Provide greater access regarding information on government resources, such as global trends research Create enabling environment, i.e. safety and security, transport. Improved local event and product marketing Identify best practice, document and disseminate it
14
Local Governments Expectations From
Local Government and Tourism
Provincial Tourism Departments Agencies
Signage Review red tape around the signage (clearer guidelines/expedite processes) Share research into local and regional trends Identify best practice, document and disseminate it Identify corridors and routes Greater alignment between Cities and Province with regards to developing and implementing tourism strategies Share in Local Government challenges Access to funding assistance for tourism projects, infrastructure, training and capacity building programmes Assistance in transformation of the tourism industry Guidelines, Booklets etc to assist aspiring and emerging tourism product owners
15
Local Governments Expectations From
Local Government and Tourism
SALGA
Facilitating role between municipalities Knowledge sharing, i.e. identify best practice, document and disseminate it Access to research, such as the statistics of legal and illegal tourism accommodation activities Capacity building, such as with Tourism and LED officers. Funding Assistance for Training Programmes and Tourism Marketing Uniform regulations, e.g. rezoning costs and planning conditions
16
Overview
  • About SALGA
  • Introduction
  • Local Government Tourism
  • 7 Points related to Local Government Tourism
    Support
  • National Tourism Sector Strategy Action Plans
  • Key Local Government Comments on the NTSS Action
    Plans

17
1 Local Economic Development Tourism I
  • Many municipalities have been tasked with a
    developmental agenda.
  • This includes the formulation, review or
    implementation of Local Economic Development
    (LED) strategies.
  • The LED planning process forms part of the IDP
    process as contemplated in the Local Government
    Municipal Systems Act, 2000 (Act 32 of 2000).
  • In many LED strategies tourism is seen as a
    catalyst for growth.

18
1 Local Economic Development Tourism II
  • However in reality
  • Tourism as a LED sector would be not relevant for
    certain municipalities.
  • The focus and needs of a Metro would be very
    different from smaller towns and/ or rural
    villages, therefore there is no one-size fits
    approach.
  • The success factors that result in good LED also
    relate directly to tourism
  • Political buy-in and oversight (too much or too
    little)
  • Ongoing public private partnership and dialogue
  • Facilitation verses leadership role
  • Focus on the basics before expanding

Amongst the 283 local authorities there are only
about 95 LTOs and on district level and the
Metros it is even worse given the few RTOs in
the country. Most of these structures barely
sustainable.
19
2 Tourism Policy Local Government I
  • Tourism is a specific local economic development
    directive that is mandated by the Tourism Act,
    1993.
  • The White Paper on the Development and Promotion
    of Tourism sets out a range of roles and
    responsibilities of local government in
    fulfilling the function of local tourism.
  • Section 78(3) of the Local Government Municipal
    Systems Act of 2000
  • Allows a municipality to establish and fund an
    external mechanism such as a Regional Tourism
    Office to render Local Tourism Destination
    Marketing, Centralised Booking and Information
    Services.

20
2 Tourism Policy Local Government II
  • Tourism is highlighted as responsibility of
    District Municipalities in the Municipal
    Structures Act, sec 84 (m)
  • The Tourism Black Economic Empowerment (BEE)
    Charter Launched in May 2005 includes a Local
    Government commitment.

21
2 Tourism Policy Local Government III
  • An example of IDP Analysis (DEAT April 2010)
  • Does the municipality exhibit a good
    understanding of its municipal area in terms of
    environmental / tourism management and planning
    (tools / models)?

22
3 Funding (for an unfunded mandate)
  • Tourism features very low on the priority outputs
    of the local municipalities due to priority needs
    such as water, electricity, infrastructure,
    housing, sport and recreation.
  • Tourism, like Local economic development (LED) is
    regarded as an unfunded mandate placed on Local
    Government.
  • The current lack of specific budget allocation
    towards the development of tourism at local
    government level is particularly problematic and
    results in
  • Non strategic / low impact projects
  • Unsustainable initiatives
  • Wish lists instead of action plans

23
4 Capacity of Local Government
  • The level of expertise and focus that
    municipalities have in tourism varies
    considerably. This has resulted in uneven visitor
    and community experiences.
  • Understanding of the strategic nature of Tourism
    needs to be understood both by the senior
    politicians and officials.
  • The arrangements that manage and direct
    municipalities internal coordination of tourism
    responsibilities
  • The organisation of internal structures to best
    facilitate LGs role in tourism,
  • Aligning tourism initiatives into the annual
    planning and budgeting cycles.
  • The use of performance measurement to gauge the
    success of municipalities tourism strategies and
    plans.

24
5 Tourism Infrastructure Information Centres
and Road Signage I
  • The effective and efficient supply of tourist
    information is fundamental to ensuring that
    maximum tourism value is extracted from visitors.
  • Equally important to this supply of information
    are the mechanisms through which such information
    is supplied.
  • Many visitors to a local municipality will not be
    aware of the range of tourist activities that
    they could engage in while there. Tourism
    information centres are particularly important in
    the delivery of tourist information.
  • The management, funding institutional
    arrangements around such information centres is
    unclear.
  • Access to such information centres is currently
    limited.

25
5 Tourism Infrastructure Information Centres
and Road Signage II
  • The importance of tourist road signage is often
    under-estimated. The capacity of Local Government
    to manage and fund tourist road signage is
    extremely limited.
  • It is also difficult to understand many of the
    historical sites of the township without a guide
    given the lack of interpretive boards.
  • There is an often a breakdown in communication
    between local, provincial and national with
    regards to the permissions and standards in
    Tourism signage.
  • This is frustrating all parties concerned.

26
6 Recognition of the role Local Government
plays within Tourism
  • Local Governments involvement in a wide range of
    areas relating to tourism, including
  • The integration of tourism related
    responsibilities within the municipality,
    strategic planning (IDP), land use management,
    developing LED and tourism strategies, by-law
    management and enforcement, supporting and
    encouraging emerging service providers as well as
    in the resourcing and assisting of the local
    tourism market together with those in the
    industry.
  • Local Government needs to ensure that the local
    infrastructure needs of tourism and communities
    are met and appropriately funded
  • Often municipal tourism agencies are established
    to support to drive the implementation and
    management of tourism within a municipality.

27
7 Improved Intergovernmental Alignment and
Support
  • The linkages (both ways) on Tourism related
    issues between National, Provincial and Local are
    weak.
  • There needs to be improved
  • Working relationships on tourism-related issues
    between municipalities and regional stakeholders
    through collaborative alliances.
  • A defined Tourism support package (resources,
    funding and capacity) to support Local Government
  • Resources to assist and direct investment at
    Local Government to realise tourism
    opportunities.
  • A knowledge and exchange platform to highlight
    best-practice case studies from other
    municipalities to encourage peer-to-peer learning.

28
Overview
  • About SALGA
  • Introduction
  • Local Government Tourism
  • 7 Points related to Local Government Tourism
    Support
  • National Tourism Sector Strategy Action Plans
  • Key Local Government Comments on the NTSS Action
    Plans

29
Local Government and Key Focus Areas
Priority Focus Areas
1 Prioritising tourism at national government level and improving inter-governmental coordination
1 Improve research and information management
3 Strengthen collaboration and partnerships within the tourism industry
4 Improving general awareness of tourism among South Africans
5 Marketing branding (including distribution)
6 Transformation
6 Domestic tourism development
8 New market development - e.g. geographic, market-level and niche markets
9 Safety and security
10 People development for tourism and hospitality
10 Capacity building and budget allocations at local government level in tourism planning and management
10 Tourist rmation Provision
13 Improve community benefits from and participation in tourism
13 Service excellence
13 Co-ordinated product development, including in areas with untapped potential
16 Business tourism / events
17 Provide decent work in the tourism industry
18 International airlift
19 Quality assurance and Universal Accessibility
19 Investment facilitation, including development finance enterprise development
19 Best practice in environmentally responsible tourism
22 Ground transport
23 Domestic airlift
24 African tourism development strategy, including facilitation of travel
30
Local Government and the Strategic Thrusts
31
Local Government and the Strategic Thrusts
32
Local Government and the Action Plans
Strategic Trust Action Plan
Research, Information and KM Compulsory registration for all tourism businesses in SA
Strengthen collaboration and partnerships within Tourism Industry Ministers workshops with industry public sector in each province Cross cutting structures at provincial and local government levels to encourage alignment and co-operation
Capacity building an budget allocation at Local Government level in tourism planning and mgmt Engage with SALGA, COGTA etc to ensure Tourism is included as an important criteria in infrastructure planning and development Include Tourism in IDPs.
Investment facilitation and enterprise development Tourism venture capital fund to support tourism entrepreneurs. Simplify the regulatory requirements for tourism business holistically / across all spheres of government
Business Events and Tourism National Events Bureau / One event per province
Safety and Security Tourism Awareness Training
Improve community benefits from and participation in tourism Build awareness about Tourism among communities particularly rural communities to eliminate unrealistic expectations.
33
Overview
  • About SALGA
  • Introduction
  • Local Government Tourism
  • 7 Points related to Local Government Tourism
    Support
  • National Tourism Sector Strategy Action Plans
  • Key Local Government Comments on the NTSS Action
    Plans

34
Key LG Comments in NTSS Action Plans I
Cluster Topic Comments
1 Strengthen collaboration and partnerships within the tourism industry Research indicates that the beyond their LED role, Local Government can act as a key strategic player in facilitating tourism
2 Capacity building and budget allocation at local government level in tourism planning and management The current lack of specific budget allocation towards the development of tourism at local government level is particularly problematic Tourism planning and destination development can no longer function as an unfunded mandate
35
Key LG Comments in NTSS Action Plans II
Cluster Topic Comments
2 Tourism Information provision The level of expertise and focus that municipalities have in tourism varies considerably Need to a more strategic understanding of the local tourism sector Functional Visitor information Centre (business) Model (LTA) Required.
2 Investment facilitation, including enterprise development and development finance Fully support the rationalisation of the funding agencies Need for an improved small business support model
3 Improving general awareness of tourism among South Africans A programme for Local Government i.e. politicians needs to be development.
36
Key LG Comments in NTSS Action Plans III
Cluster Topic Comments
3 Ground transportation Transport plans and Tourist Transport plans by local government run the risk of not being aligned, locally and provincially. Guidance and best practices around this issue need to be shared.
4 Improve community benefits from and participation in tourism Where done correctly, Tourism may improve the livelihoods of poor people in four main ways, including economic gain through employment and micro-enterprise development
37
Final Thoughts
  • Local Government, both Metro and Local
    Municipalities, are a key stakeholder in
    delivering a quality Tourism product and service
    (this has been recognised in the NTSS)
  • While the institutional frameworks and policies
    appear in place the benefits of Tourism are not
    making the largest possible economic and
    geographically spread impact.
  • Issues such as LG capacity, resources,
    intergovernmental and public private relations
    remain challenges.
  • Provincial Models require a bottom up as well as
    top down strategy
  • There are simple quick wins to unlock some of
    the red tape at and for the Local Government
  • Process / standardisation of road signage /
    custodian of the i-sign
  • Visitor Information Centres / Local Tourism
    Authorities
  • Tourism metrics
  • Identifying, celebrating good Tourism practice
    (e.g. Theewaterskloof)

38
Questions
  • Don't tell me where your priorities are. Show me
    where you spend your money and I'll tell you what
    they are.
  • James W. Frick

Douglas Cohen dcohen_at_salga.org.za 012 369 8012
About PowerShow.com