Domain Name: $

1
Domain Name

• Wall Street Journal 3-29-99
• Firm called Computer Literacy Inc.
• Renamed themselves Fatbrain.com
• Stock value jumped 33 immediately

2
Other Reasons to Reserve Your Domain Name

• Increases name recognition
• Easy for people to remember address
• Indicates you are serious
• Allows Internet address to go with you
• Protects you if your ISP fails

3
How to Pick a Name?

• Short
• Easy to remember
• Fairly immune to misspelling
• Pronounceable
• Directly related to your business name or core
  field

4
Domain Name Rush in 95-96

• Procter Gamble registered 1,400 names in 1995
• They registered names such as
• antiperspirant.com brighten.com
• bacteria.com brightening.com
• badbreath.com brightens.com
• beautiful.com cavities.com
• cough.com dandruff.com
• deoderant (sic) diarrhea.com
• germs.com etc., etc.

5
Procter Gambles Sell Off

• June 28, 2000
• Began Auctioning off 100 no longer considered
  strategic
• Included are
• romantic.com, sensual.com, beautiful.com,
  sensitive.com, flu.com, condition.com, dry.com,
  scent.com cleans.com, thirst.com and nails.com

6
Rogue Domain Sites

• Rogue anti-domain sites exist.
• Firms buy and disable their own anti-domains
• Bell Atlantic bigyellowsucks.com
  bellatlanticsucks.com
• Chase chasesucks.com, chasestinks.com,
  chaseblows.com
• Some buy and redirect to their official site
• George W. Bush bought bushsucks.com and
  bushbites.com (missed buying gwbush.com)

Infoworld 6-24-99 and 6-15-98
7
Ralph Naders Plan

• In March, 2000, Naders group proposed an
  anti-domain domain .sucks
• Firms would not be able to purchase their
  anti-domain
• Fees would go to The Dot-Sucks Foundation to
  promote online free speech

8
Top 10 Domain-Name Deals
Name Date Sold Buyer Price
Business.com 11-30-99 eCompanies 7.5 million
Altavista.com 7-27-98 Compaq 3.25 million
Wine.com 7-14-99 Virt. Vineyards 3 million
Autos.com 12-15-99 CarsDirect.com 2.2 million
WallStreet.com 4-22-99 Simpson Bay 1.03 million
eFlowers.com 2-11-99 Flowers Direct 1 million
Rock.com 7-23-98 Soundstone 1 million
Drugs.com 7-6-99 Venture Frogs 823,456
University.com 6-22-99 Knowledgent 530,000
Computer.com 5-20-99 Zappy Zapolin 500,000
HitDomains.com
Infoworld, 12-27-99/1-3-00, p. 16
63.77.149.15/domains/
9
Whole Lot of Squatting Going OnStill!

• 7 new top level domains
• .aero, .coopo, .museum, .pro, .name, .biz, .info
  (only last two are unrestricted)
• Trademark holders will have preference
• Nov. 10, new .com availability in Chinese,
  Japanese, and other languages
• Within first few hours, 10 people got thousands
  of valuable names
• Site was down for 2 hours
• Chinese Government claims exclusive right to
  assign Chinese names

Infoworld, Dec. 25, 2000/Jan 1, 2001
10
Domain Squatting, not Using

• About 66 of registered names have no content a
  year later
• See (www.dotcom.com/news/article1.html)

Infoworld, Dec. 25, 2000/Jan 1, 2001
11
How Sites are Catalogued

• Key word systems
• simple capturing and counting ALL WORDS
• indexing and scoring
• Example Altavista
• Concept-based systems
• Linguistic rules and artificial intelligence
• Tries to match concept, not just words
• Example Excite

12
How Robots/Spiders Work

• Not a robot at all!
• Only goes out to web pages the same way you
  do--by pulling them in!
• Simply a computer program that
• finds internet host addresses
• finds web pages on each host
• loads each web page
• indexes and catalogs each web page

13
Finding Web Pages

• 1 Choose each name server, in turn (all are
  known)

Name Servers COM EDU GOV MIL NET ORG ...
ROBOT
14
Finding Web Pages

• 2 Choose each host, in turn

Name Server COM aaa.com abaraxas.com abc.com alga
mated.com ...
ROBOT
15
Finding Web Pages

• 3 Choose each user, in turn

Host aaa.com adams anderson bailey fairchild gard
ner hamilton ...
ROBOT
16
Finding Web Pages

• 4 Choose each users web pages, in turn

User adams allproducts.html index.html inventory.
html orderform.html ...
ROBOT
17
Finding Web Pages

• 5 Choose each web page, in turn

allproducts.html Product List Click to see our
binoculars camcorders cameras telescopes
ROBOT
18
Finding Web Pages

• 6 Scan and catalog all words

allproducts.html Product List Click to see our
binoculars camcorders cameras telescopes
ROBOT
www.aaa.com/adams/allproducts.html
Product
List
binoculars
camcorders
cameras
telescopes
19
Finding Web Pages

• Repeat for each page, each user, each host, each
  name server
• Build a list of key words and locations where
  each can be found
• Sort by key words, not locations

20
Finding Web Pages

• Result A list of key words and locations

Product www.aaa.com/adams/allproducts.html www.a
bc.com/catalog.html www.ibm.com/thinkpad.html ww
w.xerox.com/copiers.html ... Binoculars www.aaa.
com/adams/allproducts.html www.bauschandlomb.com/
binoculars.html www.executivephoto.com/new/scopes
.html www.nikon.com/optics/home.html ...