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London 2012

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London 2012 Will it be regeneration of renaissance in times of financial crisis? Debbie Sadd 5th International Event Research Conference Gold Coast, Australia – PowerPoint PPT presentation

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Title: London 2012


1
London 2012 Will it be regeneration of
renaissance in times of financial crisis?
Debbie Sadd 5th International Event Research
Conference Gold Coast, Australia July 6th -8th
Athens 2004 Opening Ceremony Photo credit
Lucretious, Stock.xchng
2
the impact of an Olympic games on a host city is
immense and profound and requires huge commitment
by Governments, business and the community. The
sporting programme of games lasts only 16 days,
yet their successful staging is the result of
years of dedication and hard work by literally
thousands of people (Hall, 1992, p36) But what
about the post games period, What is interesting
about the previous quote is that it makes no
reference to post Games legacy, nor the
opportunities for regeneration
3
Present conditions key opportunities from
London 2012 (Olympic Delivery Authority, 2006)
  • Biggest regeneration project in Europe in 150 yrs
  • New town the size of Exeter
  • 40K new homes, many for key workers
  • New schools, community and health facilities
  • Restored waterways and new wildlife habitats
  • World class sporting facilities for local use
  • Site derelict and polluted with 3 generations of
    under investment
  • Home to some of the most deprived communities in
    the country 40 unemployed
  • In London Borough of Newham 50 in poverty
  • Every stop east on Jubilee line, life expectancy
    drops by 1 yr.
  • Large pools of incapacity benefit

4
Findings What is legacy?
To make the UK a world-class sporting nation, in
terms of elite success, mass participation and
school sport To transform the heart of East
London To inspire a new generation of young
people to take part in local volunteering,
cultural and physical activity To make the
Olympic Park a blueprint for sustainable
living To demonstrate that the UK is a creative,
inclusive and welcoming place to live in, to
visit and fro business
  • Imprint they leave (before, during and after)
  • 5 legacy commitment areas 2012
  • IOC Symposium
  • Translation
  • Alternative descriptors (benefits and impacts)

5
Games in Global economic depression
  1. Bid what promised
  2. Delivery of infrastructure (on time and cost)
  3. Costs and revenues post games
  4. Legacies are they being honoured
  5. How to deliver a world class event in global
    recession what has to give

6
What is happening..
7
Olympic Regeneration or is it Renaissance in
times of financial crisis?
Thank you dsadd_at_bournemouth.ac.uk
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