News%20Releases - PowerPoint PPT Presentation

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News%20Releases

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News Releases * INTRODUCTION LEARNING OBJECTIVES State the purpose of a news release Identify parts of a news release Define the inverted pyramid style Write a ... – PowerPoint PPT presentation

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Title: News%20Releases


1
News Releases
2
Objectives
  • State the purpose of a news release
  • Describe the writing style and format used in a
    news release
  • Describe the way a news release is organized
  • Write a news release

3
Overview
  • Purpose
  • Format
  • Organization

4
Purpose
  • To inform the media about a newsworthy event or
    to provide additional information about an
    ongoing case in a clear and easily understood
    manner.
  • To notify a number of media outlets
    simultaneously about a newsworthy event.

5
Goal of a News Release
  • To produce a news release that can be run
    verbatim in the next days paper or read verbatim
    by an electronic journalist.
  • Accuracy verify the facts
  • Brevity give JUST the facts
  • Clarity keep it simple

6
Format
  • Elements of a News Release
  • Header (SC NG)
  • Contact name, phone number and/or email
  • Conditions for release (Immediate)
  • Headline
  • Dateline
  • Story (one page only, if possible)
  • Clear indication of ending ( or 30)

7
  •  

8
General Guidelines
  • Fact Just because the Army is putting out a news
    release, doesnt mean the media will find it
    newsworthy thats your job!
  • Grab their attention with the Headline, but dont
    tell the whole story in the headline
  • Make maximum use of space!

9
General Guidelines (Cont.)
  • Use simple construction and words
  • Write in active voice
  • Use vivid words
  • Use abbreviations and acronyms only when they can
    be understood by the general public
  • Be specific!

10
Organization
  • Inverted Pyramid Style facts arranged in order
    of importance from most to least

Most Important
FACTS
Least Important
11
The Lead
  • Tells the gist of the story
  • Must answer the 4 main Ws
  • Who, What, Where and When
  • Should be one sentence, 30 words or less
  • Dont try and jam all your info. In the lead
  • People are almost always your lead emphasis

12
The Bridge
  • Transition paragraph that connects
  • lead to body
  • WAITS
  • Ws not in the lead (Why/How)
  • Attribution
  • Identification
  • Tie-back information
  • Secondary information

13
The body
  • The rest of the story
  • Should list all remaining pieces of releasable
    information, in descending order of importance

14
AP Style
  • The Associated Press Stylebook and Briefing on
    Media Law, usually called the AP Stylebook, is a
    style and usage guide used by newspapers and in
    the news industry in the US.
  • The book is updated annually by Associated Press
    editors, usually in June.

15
AP Style
  • Grammar
  • Acronyms
  • Punctuation
  • Principles and practices of reporting

16
Interviewing
17
Interviewing
Preparation and Research
  • Research your subject thoroughly
  • - Internet, trade magazines, bios/fact sheets,
    previous stories
  • Prepare questions before the interview
  • Pre-interview other people
  • Schedule place, time for interview
  • Set up photo opportunity

18
Determine appropriate SMEs
Interviewing
  • The who or what will determine SMEs
  • Use additional resources
  • Vary your SMEs on similar stories

19
Interviewing
Conducting the interview
  • Remember military bearing
  • Be flexible
  • Avoid Yes/No questions (probing)
  • Focus on your questions
  • Dont ask dumb questions

20
Interviewing
Conducting the interview
  • Get rid of any awkwardness
  • Build a real sense of interest
  • Keep the door open for follow-ups
  • Send a copy of the article

21
Interviewing
Effective note taking
  • Use personal form of shorthand
  • Go back over notes ASAP
  • Learn to keep writing and talking simultaneously
  • Keep writing even if uninterested
  • Learn to get the high points
  • Review notes prior to concluding the interview

22
Interviewing
  • Records everything
  • Captures rapid speakers
  • Lets you listen
  • Captures quotes accurately
  • Eliminates I didnt say that
  • Allows for self-criticism

Tape recorders advantages
23
Interviewing
Tape recorders disadvantages
  • Records everything
  • Tapes must be transcribed
  • Mechanical failures
  • Might intimidate the subject
  • ALWAYS supplement with notes!!!

24
Quotes
  • One to three sentences.
  • Attribute after first sentence if more than one.
  • Used to give specific details.
  • Used for opinions or feelings.
  • AP stylebook tip On second reference, only a
    persons last name is used, unless there is more
    than one person with that last name!

25
Check on Learning
26
  • Q. What are essential elements of a news release?
  • A. Header, contact info, conditions for release,
    headline, dateline, story, and indication of
    ending.

27
  • Q. State the purpose of a news release
  • A. To inform the media about a newsworthy event
    or to provide additional information about an
    ongoing case in a clear and easily understood
    manner.
  • To notify a number of media outlets
    simultaneously about a newsworthy event.

28
Q. What is AP Style? A. It is a style and usage
guide used by newspapers and in the news industry
in the US.
29
Write a news release
Situation Your unit is conducting off road
driver training during annual training right
before hurricane season. This is the first time
in 8 years, so a majority of the unit hasnt done
it. Location McCrady Training Center, Eastover,
SC Quote We want them to learn these
fundamental skills so they will be able to
navigate any obstacles in the event of a
hurricane, said 1st Sgt. Jim McQueen.
30
  • Questions?
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