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Creating

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Creating & Building the Web Site Week 8 Objectives Planning web site development Initiation of the project Analysis for web site development Designing web site ... – PowerPoint PPT presentation

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Title: Creating


1
Creating Building the Web Site
  • Week 8

2
Objectives
  • Planning web site development
  • Initiation of the project
  • Analysis for web site development
  • Designing web site content
  • Site promotion
  • Success factors in developing web sites

3
Summary of Process of Web Site Development
Select ISP
Register domain name
Analyze and design content
Develop content
Maintain site
Test, review and revise content
Publish content
Promote site
4
Planning Web Site Development
  • Forward planning
  • Design of a site must occur before creation of
    web pages
  • Work the design around the needs of users
  • Structured plan is a must

5
Web Site Prototyping
  • Analysis understanding the requirements of the
    audience of the site and the requirements of the
    business, defined by business and marketing
    strategy
  • Design specifying different features of the
    site that will fulfill the requirements of the
    users and the business identified during analysis
  • Development creation of the web pages and the
    dynamic content of the web site
  • Testing and review structured checks are
    conducted to ensure that different aspects of the
    site meet the original requirements and work
    correctly

6
Four Stages of Web Site Prototyping
Start
Analysis
Testing review
Design
Development
7
Benefits of Prototyping
  • It prevents major design or functional errors
    being made during the construction of the web
    site
  • It involves the marketers responsible for the web
    site and ideally the potential audience of the
    web site in proactively shaping the web site
  • The iterative approach is intended to be rapid,
    and a site can be produced in a period of months
    or weeks

8
Initiation of the Web Site Project
  • Aims and objectives of the web site are reviewed
    to ensure
  • There is management and staff commitment to the
    project
  • Objectives are clearly defined
  • The costs and benefits are reviewed in order that
    the appropriate amount of investment in the site
    occurs
  • The project will follow a structured path, with
    clearly identified responsibilities for different
    aspects such as project management, analysis,
    promotion and maintenance
  • The implementation phase will ensure that
    important aspects of the project such as testing
    and promotion are not skimped

9
Domain Name Registration
  • Register the domain name as early as possible
  • Register multiple domain names
  • Use the potential of non-company brand names to
    help promote a product
  • Avoid sitting your site on an ISP server that
    uses the name of the ISP such as
    www.ltisp_namegt.com.lb/gtcompany_namegt

10
Who is Involved in a Web site Project
  • Site sponsors
  • Site owner
  • Project manager
  • Site design
  • Content developer
  • Webmaster
  • Stakeholders

11
Analysis for Web Site Development
  • What are the key audiences for the site
  • What should the content of site be
  • Which customer service capabilities will we
    provide for customers
  • How will the site be structured
  • How will navigation around the site occur

12
Methods of Finding Customer Needs
  • Interviews with marketing staff
  • Questionnaire to companies
  • Informal interview with key accounts
  • Focus groups
  • Reviewing competitors web sites

13
Ten Key reasons for Returning to Site
Reason to return Percentage of respondents
1 High quality content 75
2 Ease of use 66
3 Quick to download 58
4 Updated frequently 54
5 Coupons and incentives 14
6 Favorite brands 13
7 Cutting-edge technology 12
8 Games 12
9 Purchasing capabilities 11
10 Customizable content 10
14
Designing Web Site Content
Personalized
Easy to find
Relevant
Information
Timely
Detailed
Clear
Up to date
Accurate
15
Developing Customer Oriented Content
  • Familiarity of the customer with a
    product/company
  • Familiarity of the customer with the Internet
  • Familiarity of a customer with a company web site
  • Stage of the customer in the buying process
  • Type of customer

16
Information Cues
  • Performance (what does the product do?)
  • Components/content (what is the product made up
    of?)
  • Price/value
  • Implicit comparison
  • Availability
  • Quality
  • Special offers
  • Explicit comparisons

17
Site Structure
  • Decided early in the development stage
  • Storyboarding used to develop site structure
  • Map or diagram site structure
  • Links should be available to move from one branch
    to another
  • Ease of moving is dependent on the menu options
    available.

18
Web Site Map
19
Site Navigation
  • Navigation describes how easy it is to find move
    between different information on a web site. It
    is governed by menu arrangements, site structure
    and the layout of individual pages
  • Flow describes how easy it is for users of a site
    to move between the different pages of content of
    the site

20
Navigation Aspects
  • Consistency one consistent user interface
  • Simplicity limited number of options (max three
    levels of menu)
  • Context use of signposts to indicate to users
    where they located within the site (reassuring
    users that they are not lost)

21
Menu Options
  • Test menus, buttons or images
  • Rollovers
  • Positioning
  • Frames
  • Number of levels
  • Number of options

22
Graphic Design Constraints
  • The speed of downloading graphics
  • The screen resolutions of the computer
  • The number of colors on screen
  • The type of web browser used

23
Furthermore the site should be consistent with
offline brand of web site and appropriate to
different audiences in different countries
Brand identity and Localization are very important
24
Measuring Service Quality
  • Reliability the ability to perform the service
    dependably and accurately
  • Responsiveness a willingness to help customers
    and provide prompt service
  • Assurance the knowledge and courtesy of
    employees and their ability to convey trust and
    confidence
  • Tangibles the physical appearance of facilities
    and communications
  • Empathy providing caring, individualized
    attention

25
Site Promotion
  • Online promotion
  • Offline promotion
  • Integrating online and offline techniques

26
Success Factors in Developing Web Sites
  • Management support necessary to promote project
    across company
  • Clearly defined strategy and objectives
  • Strong project management to ensure targets are
    achieved through effective planning and
    resourcing of the project
  • Good skills and experience amongst developers of
    the project
  • Co-operation amongst different parts of the
    business involved in the project and integration
    of information systems from different areas.

27
Reasons for failure
  • Lack of real executive support
  • A failure to identify the business goals of
    systems
  • A lack of communication between marketing and IT
    departments
  • Limited technical knowledge of developers of the
    system, either in-house or third-party companies
  • Lack of integration between the e-commerce system
    and other systems
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