Representation of culture/ethnicity.

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Representation of culture/ethnicity.

• Learning Objective
• Build notes on representations of Ethnicity

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Ethnicity

• Discuss these questions with your partner
• What is meant by ethnicity?
• What is the difference between nationality and
  ethnicity?
• What is your ethnicity?
• Are people within the same ethnic group the same
  in all ways? Are their different types?
• Ethnicity- A cultural distinctiveness based on a
  number of factors.

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How is Ethnicity formed?

• What contributes to a persons ethnicity? A
  combination of factors
• Colour of skin?
• Religion
• Nationality
• Language
• Cultural specifics- food, clothing, customs.
• Ethnicity is a complex issue it involves more
  than just place of birth or colour of skin
• Newham has more than 150 languages spoken in it.
  However language is just one way to breakdown
  culture as many languages are spoken within one
  country or culture.

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Ethnicity and the media

• Ethnic Niche markets
• What is it?
• The media providing for a specific niche market
  based on
• ethnicity.
• Look at this example
• OBE TV - YOUR CHANNEL OF CHOICE
• Can you list some other media products/channels
  that are specifically targeting their audience
  based on ethnicity.
• How ethnically diverse is the mainstream British
  media?
• Example 1Xtra is the BBCs attempt at targeting a
  smaller niche market or is it?

5
Asians in the media

• The Asian community in the UK are well
  represented on television, particularly in
  broadcast news media.

George Alagiah
Krishnan Gurumurthy
Rajesh Mirchendani
Martin Bashir
Riz Latif
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Other Asians in the Media

• Can you name any other Asians in the media.
• What reasons can you give for there being fewer
  Asian popstarsor actors?

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Asians in the media continued.

• It could be said that Asians are
  under-represented in other areas of the media
  notably, film and music.
• Discuss
• What films can you name that feature Asian
  characters.
• How many UK Asian musical artists can you name?

8
Asian stereotyping

• What are some of common Asian stereotypes?
• Hard working and studious
• Business minded
• Strong sense of family- close knit
• Good at Maths (and cricket)
• Money/status orientated
• Religious/moral
• Arranged marriages
• Passive (except for terrorists)
• Discuss can you name some media examples where
  these stereotypes are evident?

9
The Apu issue

• The character of Apu in the Simpsons divides
  opinion particularly amongst the Asian community.
• Watch this clip and then discuss his
  representation as an Asian character.
• The Simpsons gets a way with it because its an
  animation and it uses exaggerated stereotypes to
  create humour (Chief Wiggum and the police,
  Krusty and Jewish). However the issue is whether
  non-Asian audiences are laughing at the
  character's Asianess or at the clever use of
  stereotyping?

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How much do we know about Indo-Asian culture?

• In the UK we define anyone from what is known as
  the Indian sub-continent as being Asian. In the
  US, Asians are those from oriental Asia (China,
  Japan, Korea etc).
• What nations make up the Indian sub-continent?
• India
• Pakistan( which was part of India until 1948)
• Sri Lanka
• Bangladesh.
• Discuss How could you tell the difference
  between people of these nations?
• Language
• Physical difference
• Clothing
• Food
• Religion

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Indian sub-continent quiz

• In which country is Karachi?
• What religion is this a symbol of?
• Which country used to be known as Ceylon?
• In which country is the cricketer Sachin
  Tendulkar from?
• Which UK city has the highest concentration of UK
  Asians?
• In which country do they speak Punjabi ?
• From which country are most of the UK owners of
  Indian restaurants from?
• What is a samosa?
• What meat are Muslims forbidden to eat?
• In Indian weddings what is the dowry?

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answers

• Pakistan
• Hindu
• Sri Lanka
• India
• Leicester
• India
• Bangladesh
• A pastry with a veg or meat filling
• Pork
• Money given to the brides family from the
  grooms family.

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• h/w