Why Go Online?

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Agenda

• Why Go Online?
• Website Necessities
• What Consumers Do Online
• Social Media Use is on the Rise
• Online Reputation Affects Consumer Decisions

• Consumers Watch Videos Online
• The Rise of the Smartphone
• The Shift from Online to Mobile
• All Online Advertising is Growing
• Is internet Worth for your Business?

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Go Online

• Internet as One of Life's Fundamental Resources
• Air
• Water
• Internet
• One of every three college students and employees
  surveyed globally (33) believes the Internet is
  a fundamental resource for the human race

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Why Go Online?

• Online Media is a Powerful tool for
• Building your Brand
• Connecting to Consumers
• Acquiring New Customers
• 24/7/365
• Update Information Quickly
• Improve Communication

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How Does the Web Affect Your Business?

• The Web is dramatically influencing consumer
  behaviour and changing how your business connects
  with potential customers.
• Web presence that allows
• Consumers to find you
• Connect with you
• Support you
• Do business with you online.
• This isnt just a trend. Its a new way of doing
  business.

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We Spend Lot of Time Online
Today, most Americans have access to and are
using the Internet.
In the U.S. alone, 82 of adults use the
Internet, with the typical user spending an
average of 38.8 hours per month online. Thats
a little over an hour a day. And they spend a lot
of that time on social networking, searching, and
reading content.
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Website Necessities

• Whether youre a
• Barber
• Plumber
• Restaurant owner
• Jewellery maker
• Massage therapist
• Bakery
• Medical
• Non-profit organization Or Your Kind of
  Organization
• A website is extremely essential in todays
  viral digital World.

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Every Businesses Need an Online Presence
85 of consumers are searching for local
businesses online. But, theres a big number of
small businesses that might not show up online.
Small Businesses That Dont Show Up in Search
Results
Consumers Searching for Local Businesses Online
Small Businesses Without a Website
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Set your Website Goal
A website without a goal is like a ship without
a rudder
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What is your website going to do for you?
S pecificM easurable A chievable R elevant T
ime-Bound
Set a SMART goal
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Examples of good website goals
To increase email subscription numbers by 50
within 6 months
To attract 10 new online requests for services
per week
To sell Products online with a total value of
US5,000 Per Month
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 How to Identify Target your market ?
Make your website for your market not for
your self
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Dont try and appeal to everyone
You will only dilute your Impact
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Why would someone be interested in your website?
Identify the benefits that your website provides
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Who are your competitors targeting?

• Can you target the same group?
• Is there another untargeted group?

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Can you appeal to this market more than your
competitors?

• What makes your product / Service stand out?
• Is it realistic to enter this market?

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Finally Revisit your website goal and include
any findings
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Use Content to Meet Customer Needs
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SEM Vs. SEO What is the difference?
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"90 of all clicks happen on the 1st page of
Google results. If a user doesn't find what they
are looking, they try again with a different
keyword."
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Consumers Use Search Engines
Meet Customer Needs with the RIGHT CONTENT
Consumers rely on Google, Yahoo!, and Bing to
help them find information, making these search
engines important tools in your online marketing
strategy.
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Consumers Use Search Engines
Consumers rely on Google, Yahoo!, and Bing to
help them find information, making these search
engines important tools in your online marketing
strategy.
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Consumers Use Search Engines
Consumers rely on Google, Yahoo!, and Bing to
help them find information, making these search
engines important tools in your online marketing
strategy.
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Consumers Use Search Engines
Optimize your Website
Consumers rely on Google, follow Google Webmaster
guidelines to make it Google Friendly we call
it Optimize your Website
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Landing Page Alignment
Promises

• Make sure your page title and copy match why/how
  your visitor arrived
• Make information simple to access
• If coming through paid search or display ads,
  make sure content look and feel match

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Search Engine Rank Matters
How well you rank in search engine results
significantly affects whether or not consumers
find your business, products, and services.
Both paid search advertising and organic search
engine optimization are essential tools to help
you show up in search engine results.
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The Most Important SEO Matrices
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Social Media
Amplify Your Reach with Social
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Benefits of Social Advertising
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Social Media Use is on the Rise
Since 2005, social networking has been the
fastest-growing online activity. 66 of adult
Internet users access social media. It was ONLY
8 of online adults using social media in 2005.
Now ..
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Consumers Socialize Online
Social networking is one of the most popular
activities online. For some consumers, posting
updates to their social media profiles has become
part of their daily routines.
People are engaging on social media.
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Consumers Like Facebook
There are 155 million Facebook users in the
U.S.20 and over 955 million active monthly users
in the world. Chances are, many people in your
target marketing audience are using Facebook.
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Consumers Socialize on Many Platforms
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Online Reputation Affects Consumer Decisions
Online reviews and recommendations are playing an
important role in how consumers make their
purchasing decisions.
7 out of 10 Consumers said they trust online
reviews as much as personal recommendations.
5 out of 10 Consumers said they were more likely
to use a local business that has a positive
reputation.
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Consumers Engage with Business Videos Online
Because online videos are becoming more
mainstream, consumers are becoming more willing
to watch them to get the information they want.
8.5 out of 10 People may watch a video if
it contains product information.
8.7 out of 10 People reported they may
watch demonstrations of a product.
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Conversion
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Is it Worth ?
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Internet Advertising is increasing in UAE??
Are you Digitally Ready??
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The Digital Movement Just Begun?
"Now this is not the end. It is not even the
beginning of the end. But it is, perhaps, the end
of the beginning."  Winston Churchill
Its your turn now!!
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Questions Please