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Independent Economic Development Task Force

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Independent Economic Development Task Force Meeting #14 November 20, 2013 K. Gleasman – PowerPoint PPT presentation

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Title: Independent Economic Development Task Force


1
Independent Economic Development Task Force
  • Meeting 14
  • November 20, 2013

K. Gleasman
2
Agenda
  • Review and approve meeting notes from Mtg 13
  • Update Roadmap
  • Evaluate Jeannette Goldsmith EDO construct
  • Finalize prep for J. Goldsmith visit 12/4
  • Review conclusions from questions 1 22 - all
  • Finalize approach for full day 12/6 meeting
  • Other topics from task force
  • Public Comment Summarized Input
  • Adjourn

3
Review and approve meeting notes from Mtg 12
4
Roadmap to complete 3 tasks
  • Have brainstormed list of 27 targeted industries
  • Reviewed and modified
  • TC Assets
  • TC Challenges
  • Targeted companies profile
  • Approach to econ development
  • Branding
  • Marketing

9/11/2013
5
Evaluate J. Goldsmith EDO Construct
  • Create a new public-private EDO merging the
    following
  • TC Office of Planning Economic Development
  • Transylvania Partnership
  • Economic Development Advisory Board
  • Transylvania Chamber of Commerce
  • Tourism Development Authority
    Continues as entity
  • Heart of Brevard
  • Rationale leverage public sector funding with
    private investements and merge duplicative
    efforts

6
Evaluate J. Goldsmith EDO Construct
  • Mission
  • attract, retain, and create quality jobs for TC
  • Develop needed community assets to maximize
    opportunities for investment and quality job
    creation
  • Six functions
  • Lead in designing and executing marketing
    strategy
  • Primary point of contact, create relationships,
    assist prospects
  • Lead support network for existing employers
  • Product and community development (HOB, Tourism,
    Business Park)
  • Tourism
  • Marketing and Research including web page and
    social media

7
Evaluate J. Goldsmith EDO Construct
  • Funding
  • Public Sector 70 (City of Brevard, TC, and Town
    of Rosman)
  • Private Sector 30 (memberships, sponsorships)
  • Governance
  • Two boards comprised of same individuals
    comprising
  • 501(c) 6 to allow for lobby and advocacy
  • 501 (c ) 3 to enhance fundraising

11 Board Members
City of Brevard (2) Business (4)
Transylvania County (2) Heart of Brevard (1)
Town of Rosman (1) Tourism (1)
8
Evaluate J. Goldsmith EDO Construct
  • Staffing
  • CEO/President
  • VP of Economic Development
  • VP of Membership and Investor Relations
  • Project Manager Economic Development
  • Project Manager Product Development
  • Visitor Center/ Tourism Coordinator
  • Marketing Coordinator

9
Evaluate J. Goldsmith EDO Construct
  • Budget 700K in Yr1 to 825K in Yr 5
  • Includes Salaries, supplies, travel/membership/c
    onferences, outside services, events,
    rent/utilities

10
Finalize prep for J. Goldsmith visit 12/4
  • J. Goldsmith questions (modified 11/20)
  • Why no mention of land use planning in county?
  • How did you conclude
  • Significant economic development overlap amongst
    organizations
  • 750K was the right budget
  • No product available
  • Why little mention of tremendous volunteerism?
  • What are good measures for economic development
    success?
  • How sensitive is Transylvania County
    competitiveness to tax rate?
  • How do we push quality of place higher on
    selection criteria for incoming companies?
  • What else can we do to reduce risk i.e. keep
    companies in funnel longer?
  • How do you connect org structure to deficits of
    TC Economic Development?
  • Prioritize site selection criteria for us.
  • How does 70 econ growth coming existing business
    jive with recommended org structure?

11
Review conclusions from questions 1 22 - all
12
Perceptions of Current Effort Reasons for
Success
TP Non-gov't (can buy drinks) Non-gov't (can buy drinks) Non-gov't (can buy drinks)
Sole purpose Sole purpose
Quick response Quick response
Does not have to be public Does not have to be public Does not have to be public
Funded - not publicly funded Funded - not publicly funded Funded - not publicly funded
Conduit role Conduit role

HOB Leverages sense of place Leverages sense of place Leverages sense of place
Collaborates with city COC Collaborates with city COC Collaborates with city COC
Funded by 16 block tax Funded by 16 block tax Funded by 16 block tax
Clear purpose - 16 block main St program Clear purpose - 16 block main St program Clear purpose - 16 block main St program Clear purpose - 16 block main St program
Vested interest in success Vested interest in success Vested interest in success

TCPED Staffed
Working with individual businesses Working with individual businesses Working with individual businesses Working with individual businesses
Strategic plan Strategic plan
Well connected beyond and within TC Well connected beyond and within TC Well connected beyond and within TC Well connected beyond and within TC
Clear role as entry point of new businesses Clear role as entry point of new businesses Clear role as entry point of new businesses Clear role as entry point of new businesses
Focus - investment and business growth Focus - investment and business growth Focus - investment and business growth Focus - investment and business growth

TDA Funding
Measurable results Measurable results
Marketing Marketing
Professional support Professional support Professional support
Legally prescribed, clear purpose Legally prescribed, clear purpose Legally prescribed, clear purpose Legally prescribed, clear purpose
Grants to promote tourism Grants to promote tourism Grants to promote tourism

13
Perceptions of Current Effort Reasons for Lack
of Success
14
Perceptions of Current Effort
Off the mark because Lack of unity Lack of unity
Fractured
Nobody says TC is doing well Nobody says TC is doing well Nobody says TC is doing well
Results are poor or average at best Results are poor or average at best Results are poor or average at best Results are poor or average at best
Overlaps Several organizations leverage positive tone of sense of place Several organizations leverage positive tone of sense of place Several organizations leverage positive tone of sense of place Several organizations leverage positive tone of sense of place Several organizations leverage positive tone of sense of place Several organizations leverage positive tone of sense of place
Strategic plan Strategic plan
Several organizations take on referral role for new businesses Several organizations take on referral role for new businesses Several organizations take on referral role for new businesses Several organizations take on referral role for new businesses Several organizations take on referral role for new businesses Several organizations take on referral role for new businesses
Networking support of existing businesses Networking support of existing businesses Networking support of existing businesses Networking support of existing businesses

Gaps No one great at economic development No one great at economic development No one great at economic development No one great at economic development
Workforce development absent Workforce development absent Workforce development absent Workforce development absent
Not obvious who new businesses should approach Not obvious who new businesses should approach Not obvious who new businesses should approach Not obvious who new businesses should approach Not obvious who new businesses should approach
No widespread engagement of community No widespread engagement of community No widespread engagement of community No widespread engagement of community
Missing creation of funding of start-ups Missing creation of funding of start-ups Missing creation of funding of start-ups Missing creation of funding of start-ups
Lacking a start-up community Lacking a start-up community Lacking a start-up community
15
Perceptions of Current Effort
TC is competitive with Beautiful place Beautiful place
Quality of place Quality of place
School quality School quality

Not competive due to Attitude of facilitation Attitude of facilitation Attitude of facilitation
High cost of housing High cost of housing High cost of housing
High cost of land High cost of land
Water sewer outside of city Water sewer outside of city Water sewer outside of city
Perception of no available product Perception of no available product Perception of no available product Perception of no available product
Perception that UDO is burdensome Perception that UDO is burdensome Perception that UDO is burdensome Perception that UDO is burdensome
Workforce Workforce
Lack of land use policy/zoning Lack of land use policy/zoning Lack of land use policy/zoning
Speed of response Speed of response
Total of what you should expect relative to ED Total of what you should expect relative to ED Total of what you should expect relative to ED Total of what you should expect relative to ED Total of what you should expect relative to ED

Most appeal messages Quality of place Quality of place
Small town charm with big city amenities Small town charm with big city amenities Small town charm with big city amenities Small town charm with big city amenities
Arts, culture, recreation Arts, culture, recreation Arts, culture, recreation
Safety
Family friendly Family friendly
TC Advantages Place - nature, culture, family friendly Place - nature, culture, family friendly Place - nature, culture, family friendly Place - nature, culture, family friendly
relative to WNC Low taxes Low taxes
Airport and highways Airport and highways Airport and highways
Proximity to other cities Proximity to other cities Proximity to other cities
Low energy cost Low energy cost
Regional hospital Regional hospital
Schools
You can be a big fish in a small pond You can be a big fish in a small pond You can be a big fish in a small pond You can be a big fish in a small pond
16
HOW ECONOMIC DEVELOPMENT WORKS TODAY
Is ED role valued ED is high priority for all organizations surveyed ED is high priority for all organizations surveyed ED is high priority for all organizations surveyed ED is high priority for all organizations surveyed ED is high priority for all organizations surveyed

Collaboration Contractual Contractual
City w/ COC, HOB,TCARTS, City w/ COC, HOB,TCARTS, City w/ COC, HOB,TCARTS,
TDA w/ COC TDA w/ COC
Formal
County w/ EDAB County w/ EDAB
EDAB/COC/HOB ex officio relationships EDAB/COC/HOB ex officio relationships EDAB/COC/HOB ex officio relationships EDAB/COC/HOB ex officio relationships
with all groups with all groups
Gaps
No common calendar No common calendar No common calendar
TDPED TDA TP EDAB HOB Brev
Recruitment x x x x (x)
Existing business supp x x x x x x
SMB x x x x x x
Entrepreneurial x x x x x (x)
Culture x x x x x
Workforce x x

Inadvertently not included on survey Inadvertently not included on survey Inadvertently not included on survey
17
HOW ECONOMIC DEVELOPMENT WORKS TODAY
Success measures Statistics Building permits Building permits
Tax revenue Tax revenue
Membership Membership
Non statistical Non statistical
accomplishment of strategic gpals accomplishment of strategic gpals accomplishment of strategic gpals accomplishment of strategic gpals

BIG opportunity to get ED measures more effective BIG opportunity to get ED measures more effective BIG opportunity to get ED measures more effective BIG opportunity to get ED measures more effective BIG opportunity to get ED measures more effective

Inquiries Mostly directed to Mark Burrows Mostly directed to Mark Burrows Mostly directed to Mark Burrows Mostly directed to Mark Burrows
HOB works within 16 block purview HOB works within 16 block purview HOB works within 16 block purview HOB works within 16 block purview

Mark Burrows responds promptly then refers Mark Burrows responds promptly then refers Mark Burrows responds promptly then refers Mark Burrows responds promptly then refers Mark Burrows responds promptly then refers
generally felt to be under funded and generally felt to be under funded and generally felt to be under funded and generally felt to be under funded and
less than fully effective less than fully effective less than fully effective
Should we develop "realtor" qualification type process Should we develop "realtor" qualification type process Should we develop "realtor" qualification type process Should we develop "realtor" qualification type process Should we develop "realtor" qualification type process Should we develop "realtor" qualification type process
to determine initial response to determine initial response to determine initial response
18
HOW ECONOMIC DEVELOPMENT WORKS TODAY
Helpful local resources EON
TCPED Brochure Guide TCPED Brochure Guide TCPED Brochure Guide
SCORE
Mtn Biz Works Mtn Biz Works
Partnership Partnership
HOB
Private investors Private investors
BR Entre Council BR Entre Council
BR Angel Investment Network (BRAIN) BR Angel Investment Network (BRAIN) BR Angel Investment Network (BRAIN) BR Angel Investment Network (BRAIN)
BRCC
Local banks, realtors Local banks, realtors Local banks, realtors
COC
TCPED
Mtn workforce advisory board Mtn workforce advisory board Mtn workforce advisory board
City of Brevard City of Brevard
Lots others Lots others
From outside TC State and Nat'l Main St programs leveraged State and Nat'l Main St programs leveraged State and Nat'l Main St programs leveraged State and Nat'l Main St programs leveraged
Networking with state and Advantage West Networking with state and Advantage West Networking with state and Advantage West Networking with state and Advantage West

Could/should be leveraged more requiring Could/should be leveraged more requiring Could/should be leveraged more requiring Could/should be leveraged more requiring
strategic specificity and advocacy strategic specificity and advocacy strategic specificity and advocacy strategic specificity and advocacy

Funding Collaboration would improve outcomes Collaboration would improve outcomes Collaboration would improve outcomes Collaboration would improve outcomes
Most of funding from tax dollars Most of funding from tax dollars Most of funding from tax dollars Most of funding from tax dollars
Private small Private small
HOB 115K
30K
TCPED Salaries
10K
TDA 400K
19
HOW TO IMPROVE
Barriers to success Leadership Leadership
Trust/ "followership" Trust/ "followership" Trust/ "followership"
Obvious "product" Obvious "product"
Clear definition of where we are going Clear definition of where we are going Clear definition of where we are going Clear definition of where we are going

To improve Collaboration Collaboration
Increase funding Increase funding
Consistent/focused message Consistent/focused message Consistent/focused message
Improved processes Improved processes Improved processes

New structure? Clear definition of roles Clear definition of roles Clear definition of roles
Structure follows intent Structure follows intent Structure follows intent
Greater tax dollars supplemental revenue Greater tax dollars supplemental revenue Greater tax dollars supplemental revenue Greater tax dollars supplemental revenue Greater tax dollars supplemental revenue
Alignment of purpose Alignment of purpose Alignment of purpose
New org with increased energy could help New org with increased energy could help New org with increased energy could help New org with increased energy could help
Environmental changes? Land use planning Land use planning
Infrastructure expansion Infrastructure expansion Infrastructure expansion
Common mission, vision, brand Common mission, vision, brand Common mission, vision, brand Common mission, vision, brand
Shovel ready product Shovel ready product Shovel ready product

Share financials? Yes requires trust Yes requires trust

Public/Private/both Collaborative Collaborative
Non-partisan Non-partisan
Public funded - joint responsibility Public funded - joint responsibility Public funded - joint responsibility Public funded - joint responsibility
Publicly recognize/value all successes, large and small Publicly recognize/value all successes, large and small Publicly recognize/value all successes, large and small Publicly recognize/value all successes, large and small Publicly recognize/value all successes, large and small Publicly recognize/value all successes, large and small
20
HOW TO IMPROVE
How big of a budget? Intent before funding Intent before funding Intent before funding
Efficient use of existing funding Efficient use of existing funding Efficient use of existing funding Efficient use of existing funding

Trends Don't expect large industry - why? Need to answer Don't expect large industry - why? Need to answer Don't expect large industry - why? Need to answer Don't expect large industry - why? Need to answer Don't expect large industry - why? Need to answer
Individual affinity to "place" - act on it Individual affinity to "place" - act on it Individual affinity to "place" - act on it Individual affinity to "place" - act on it
Green industry Green industry
Improved connectivity to the world Improved connectivity to the world Improved connectivity to the world Improved connectivity to the world
Preserve opportunity for children who grow up here to work here Preserve opportunity for children who grow up here to work here Preserve opportunity for children who grow up here to work here Preserve opportunity for children who grow up here to work here Preserve opportunity for children who grow up here to work here Preserve opportunity for children who grow up here to work here Preserve opportunity for children who grow up here to work here
NIMBY
Lots of willing participants Lots of willing participants Lots of willing participants
21
Finalize approach for full day 12/6 meeting
  • Each task force member presents top 1 5
    organization construct options
  • We will combine like options and give each a name
  • Form 2 groups, one with 4 members the other with
    3 members
  • Round 1 Each group will evaluate 1/2 of the
    options
  • Whats good about this option
  • Whats bad about this option
  • Suggest tweak to improve option
  • As a full team we will look for themes in the
    feedback and establish common principles for the
    organization structure
  • Start at Step 2 and repeat if it makes sense,
    with the tweaked structures

22
Other topics from task force members
23
Public Comment summarized input
  • Please send public comment to
  • email address TCIEDTF_at_gmail.com or
  • Or provide in writing prior to or after each
    meeting.
  • New email will be accessible to all task force
    members
  • Karen Gleasman will ensure written comments are
    passed on to all task force members
  • No input received last week

24
Adjourn
25
Mission statements
26
Targeted completion date after upgrade
  • Oct 23, 2013 propose process to analyze agency
    data
  • Oct 30, 2013 finalize process to analyze agency
    data (retreats?)
  • October 31, 2013 most all agency input received
  • November (with holidays) analyze data
  • December propose/evaluate organization
    construct alternatives
  • End of January Interim report to community
    Brand, mission, vision, brainstormed list of
    targeted businesses, and EDO construct(s)
  • Feb 12 finalize org construct, brand, mission,
    vision
  • March Select targeted businesses, develop
    initial marketing plan
  • March Final report prepared/presented to
    community and commissioners

27
Definition of Economic Development
  • Economic development is a process by which a
    community creates, retains, and reinvests wealth,
    and improves the quality of life.
  • David Dodson, MDC Inc, Chapel Hill, NC

28
Decision criteria for EDO decision
  • Economic development is a process by which a
    community creates, retains, and reinvests wealth,
    and improves the quality of life
  • Covers all seven elements of solid approach to
    economic development
  • Recruitment soliciting companies to come or
    start here, includes marketing
  • Existing Industry Effort
  • Small Business Development
  • Entrepreneurial Development
  • Workforce Development EDO consolidates needs
    and facilitates solutions
  • Economic Culture Creation
  • New business ambassador to smooth way with
    permitting, regulations
  • Vision/Leadership/Accountability includes
    metrics related to mission and funding
  • Anticipated good return on financial investment
  • Great utilization of human capital including
    terrific volunteer base
  • User friendly east to access, explain, and
    understand
  • Active engagement of the whole of the county
  • Clear communication and cooperation amongst parts

29
Targeted industry brainstormed list 10/9/2013
Goldsmith Industries Industries Industries Industries Target Company Profile
Nutraceuticals Aerospace industry parts Cut Sew Medical care recovery Rev range 50K - 50M
Outdoor Recreation Equipment Composites 3D Printing Number of employees 1-150
Food and Beverage Consider methods of mfg e.g. precision maching, web based Environmental industries, e.g. recycled matls -gt t-shirts Retention/expansion of current businesses
Automotive Parts Brevard College BRCC Quality of place is big draw
Sports, Health, and Wellness Bamboo Camps Potential for above average pay
Solo Worker Destination spa Medical equipment
Tourism Destination health club Labs e.g. biomedical
Research lab e.g. farm/agri Build musical instruments
Food processing, e.g. apples More movies here
Artisanal agriculture, e.g. mustards, Do More bars Music recording studios
Expansion of TVS Events
Parts/supplies for existing comp., e.g. cans for OSKAR BLUES Continuing care
More like Everett Farms, Busy Bee NOT in conflict with quality of place
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