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HRD Chapter 7. Evaluating HRD Programs

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Title: HRD Chapter 7. Evaluating HRD Programs


1
HRD
Chapter 7. Evaluating HRD Programs
  • www.gurus.co.kr

2
Contents
1. The Purpose of HRD Evaluation
2. Model and Framework of Evaluation
3. Data Collection for HRD Evaluation
4. Recent Development in Instructional and
Cognitive
5. Ethical Issues Concerning Evaluation
6. Assessing the Impact of HRD Programs in Dollar
Terms
7. A closing comment on HRD evaluation
3
Training and HRD Process Model
  • Assessment Design Implementation
    Evaluation

Assess needs
4
The Purpose of HRD Evaluation
  • HRD ??? ??? ?? ??? ???? ???? ????? ???? ?? ???
    ?? ?? ??? ????
  • HRD Evaluation? ??
  • ??? ????? ??? ????? ??? ??
  • ??? ????? ?/??? ??
  • ??? ??? ??? ?????? ?? ??
  • ????? ???? ??? ?? ??
  • ????? ????? ?? ?? ??? ???? ??
  • ????? ??? ??? ?? ??
  • Zenger Haris? additional Reason
  • HRD ??? ?? ????? ?? ???? ???? ????, ?? ???? ?? ?
    ??? ?? ??? ??? ???.
  • ??? ??? Top?????? ???? ??? ??? ? ???.
  • ??? ????? HRD????? ???? ?? ?? ??.

5
  • How often are HRD Programs Evaluation
  • ??? ?? ?? ????? ??? ???? ?? ????
  • ?? ????? ????? ???? ??? ?? ?? ??? ????? ?? ????
    ??
  • ?? ????? ??? ??? ?? ?? ??
  • Employee performance? ?? ?? ??/??/????? ??/ hr
    ???? ?? ??? ?? ?? ?? ??? ?? ?????? ??? ??? ? ??
    ??
  • ???? ????, HRD ????? ?? ??? ????? ??, HRD ??? ???
    ?? ??.
  • Evolution of Evaluation Efforts
  • Stage 1
  • ????? ?? ???? ??? ?? ( ??? ? ??? ??? ?? ??? ?? )
  • Stage 2
  • ??? ?? ??? ?? ( ?? ??? ??? ???? ?? ?? ?? )
  • Stage 3
  • ??? ???? ??? ???? ??
  • Stage 4

6
Model Frameworks of Evaluation
Model / Framework Training Evaluation Criteria
1. Kirkpatrick ( 1967, 1994 ) Reaction / Learning / Job behavior / Results
2. CIPP ( Galvin, 1983 ) Context / Input / Process / Product
3. CIRO ( Warr, 1970 ) Context / Input / Reaction / Outcome
4. Brinkerhoff ( 1987) Goal Setting / Program Design / Program Implementation / Immediate Outcomes / Intermediate or Usage Outcomes / Impact Worth
5. Systems approach ( Bushnell 1990) Input / Process / Outputs/ Outcomes
6. Kraiger, Ford, Salas ( 1994 ) Learning outcomes ( cognitive / skill-based / affective )
7. Kaufman Keller ( 1994 ) Enabling Reaction / Acquisition / Application / Orgarnizational Outputs Societal Outcomes
8. Holton ( 1996 ) Secondary influences / Motivation Elements / Environmental Elements / Outcomes / Ability enabling elements
9. Phillips ( 1996 ) Reaction Planned Action/ Learning / Applied Learning on the job / Business Results / Return on Investment
7
Kirkpatricks Evaluation
  • ??? ?? ( Reaction )
  • ?? ???? ??, ?? ???, ?? ?? ? ?? ? ?? ??? ?? ????
    ???, ?? ? ?? ???? ???? ?? ???? ??? ?? ?? ??? ????
    ??
  • ?? ?? ??? ????, ???, ????? ???
  • ???? ??? ??? ????? ??? ?? ?? ????, ???? ??? ???
    ??? ???? ? ?? ???? ??
  • ?? ?? ?? ( Learning )
  • ?? ?? ?/?/? ???? ?? ?? ?? ?? ? ?? ?? ??, ?? ?? ??
    ??? ??
  • ?? ??? ?? ???? ?? ???? ??? ?? ??? ????? ???? ??
  • ??? ??(??)? ??? ?? ?? ?? ? ?? ??? ??
  • ??? ??(??)? ????, ????, ?? ??, ??????? ??
  • ??? ??? ??, ?? ?? , ????? ??? ??

8
  • ?? ??? ?? ( ?? Behavior )
  • ?? ??? ?? ??? ??, ??, ??? ?? ???? ???? ????, ????
    ???? ?? ?? ??? ?? ?????? ??? ?? ??? ??? ?? ???
    ??,??,??? ?? ??? ? ??? ?????? ??? ??? ?? ?? ??.
  • ?? ??? ?? ( ?? Result )
  • ??? ????? ????? ?? ??? ???? ???? ????, ??? ???
    ??, ?? ??, ??? ?? ? ??? ??? ?? ???? ??.
  • ??? ??? ??? ?? ??? ?? ?? ? ??? ?? ????? ???? ??
    ???(ROI)? ????? ??.
  • ?? ??? ?? ???? ??? ?????? ??? ?? ??? ?? ???? ???
    ??? ?? ??? ?? ???? ?? ??? ??, ??? ??????

?? ?? ?? ???
??? ??? ????? ???, ???, ???, ???, ????, ??? ? ? ? ?? ????, ???, ??, ??, ?? ???
?? ???, ??? ??? ??? ? ??? ?????? ??? ??? ??, ????, ?? ?? ??, ??? ?? ??, ??, ????, ???, ????
9
Other Framework Model of Evaluation
  • CIPP ( Context , Input, Process, Product )
  • Galvin? CIPP??? ??? ?? ?? ( Context ), ??? ?? ??
    ( Input ), ?? ????? ???? ?? ( Process ), ?? ?? ??
    ?? ( Product )? ??? ??? ?? ????.
  • ? ??? ??? ???? ???? ??? ?? ???? ?? ???? ???,
    ????? ??????? ???? ??.
  • ?? ?? ( Context ) ??? ???? ??? ????, ??? ?? ??
    ??? ??? ??? ??
  • ?? ?? ( Input ) ?? ??? ??? ??? ???? ?? ?? ???
    ???? ??
  • ???? ?? ( Process ) ??? ??? ??? ???
  • ??? ?? ( Out put ) ?? ??? ?? ??? ???? ??
  • CIRO ( Context, Input, Reaction, Outcome )
  • Reaction ?? ??? ???? ?? ???? ??? ?? ?? ??? ????
    ???? ?? ??
  • Outcome ?? ????? ??? ?? ??? ??? ?? ??? ????
    ???? ?? ??

10
  • Brinkerhoff? 6?? ?? ??
  • ?? ??? ?? ??
  • ???? ??
  • ??
  • ??? ?? ( ??? ?? ???, ????? )
  • ??? ??? ?? ( ?? ???, ?? ??? )
  • ???? ( ?? ???, ?????? )

11
Comparing Evaluation Framework
?? ?? ??? ???/???? ???
Kirkpatrick ????? ????? ?????? ??? ??? ?????? ??? ??? ???? ?????? ??? ??? ????
CIRO ??? ????? ???? ??? ??? ?? ??? ????? ??? ????? ??? ????? ??? ?? ???? ?? ????? ??? ???????
CIPP ??? ?????? ??? ? ? ???? ??? ?? ???? ??? ? ????
Six Stage ??? ????? ??? ???? ?? ???? ??? ???? ???? ??? ?????? ???? ??? ????/?? ???? ???? ??? ??? ??? ?? ??? ??????
12
Data collection
Method Advantage Limitation
??? ?? ?? ?? ?? ?? / ??? ?? ??? ??
??? ?? ?? / ??? ?? ?? ???? ??? ??? ???
?? ?? ????? ??? ?? ??? ??? ??
?? ?? ?? ?? ?????? ???? ??? ???
????? ?? ???? ?? ??? ??? ??
?? ??? ?? ??? ?? ???? ??? ??
13
Research Design
  • Pretest and Posttest
  • ???? ??? ?? ? ? ??. ??? ???? ??? ??? ??? ?? ???
    ??? ???? ??? ? ??.
  • Control group
  • ?? ??? ? ?? ???? ??? ?? ?? ??? ??? ??? ??? ???
    ?? ??.
  • HRD??? ??? ?? ?? ??? ??? ?? ??? ???? ??.
  • ??? ??
  • ??? ??
  • ??? ??

14
ROI
  • Return on Investment Training Costs

Result
15
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