Contract Catering

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Contract Catering

• Yes or No

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Contents

• Our definition of contract catering.
• Competitive structure and the environment.
• Environmental influences.
• Perceptions.
• Future issues.
• Predictions.
• Contract catering with analytical tools.

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Our definition of Contract Catering

• Contract catering is the provision of food
  service by a separate organisation to a company
  or party, whereby food is ancillary to the main
  activity.

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Contract Catering Life Cycle
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3 Main Areas of Market Analysis
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Environmental InfluencesPest
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Competitive structure and the environment

• Types of contracts
• Market background
• Main players competitors
• What effects the supply and demand

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Strategic Group Analysis
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Boston Consultancy Matrix
Market share
Low
High
Problem Child ?
Star
Healthcare
M.O.D.
Business/Industry
Growth
Cash Cow
Cow
State Education
Public Catering
Local Authority
Private Education
Low
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Strategic Mapping
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Porters Five Forces
Potential Entrants.

• Low barriers to entry.

Buyers.
Suppliers.
Food and beverage suppliers Catering
equipment Recruitment agencies Technology
suppliers Uniform Suppliers Large companies have
higher economies of scale

• Public sector, schools,
• Hospitals, Trains, Motorways,
• Universities, Private sector,
• Airlines, Pubs, Restaurants,
• Offices, Businesses.
• Any party that wants to use a
• contract catering supplier.

Sodexho Compass Group Aramak
Substitutes.

• Hotels
• Restaurants
• Fast food chains
• Licensed establishments
• Takeaway
• Cafes
• Eating in home

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Social Trends

• Extended life expectancy
• Higher disposable income
• Eating on the move, eating quicker
• Extended working hours (work and university)
• Increase in corporate hospitality
• Greater interest in good food

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Future issues

• Sept 11. Effect on industry
• Euro Effect of entering
• Possibility of a recession
• Europe becoming smaller

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Contract Catering Life Cycle
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Predictions

• Introduction of vending machines
• Fast food in contract catering
• Longer operating hours
• Higher disposable income
• Eating on the move
• Continual growth of industry
• Possible Market Saturation

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Branding and Franchising
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Conclusion.

• The question is not what you can do for contract
  catering but what contract catering can do for
  you!!

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• Contract catering, for everyone, for ever!