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What Is Creativity, Innovation?

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Creativity Traditional teaching methods are ... Brainwriting and cyberstorming See Better Brainstorming ... Reinforce the mind-set that you re all learning ... – PowerPoint PPT presentation

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Title: What Is Creativity, Innovation?


1
What Is Creativity, Innovation?
2
May the Force Be With YouAlways
What is the Force?
3
Creativity
  • Adams The combination of seemingly disparate
    parts into a functioning, useful whole.
  • Picasso Every act of creation is an act of
    destruction and art is a lie that makes us
    realize the truth.
  • Einstein Imagination is more important than
    knowledge.
  • Robinson Creativity is the process of having
    original ideas that have value.
  • Richard Florida Human creativity is the
    ultimate economic resource.

4
Creativity
  • Traditional teaching methods are worse than
    useless they stomp out creativity by trying to
    eliminating mistakes.
  • We are never as creative as when we were three.
  • Becoming creative is getting in touch with our
    inner child.
  • And getting rid of inhibitions
  • We become creative by making mistakes.

5
Creativity
  • Creativity can be learned.
  • Well learn about the creative process.
  • And some creativity-enhancing techniques

6
Three Creativity Perspectives
  • The creative person
  • The creative product
  • The creative process
  • Well focus on the process.

7
Three Creativity Elements
  • Expertise In-depth knowledge about a field
  • Creative skills Problem-finding and
    problem-solving skills, creative process skills
  • Intrinsic task motivation
  • Intrinsic rewards Love of the work, the process
    involved, not extrinsic reward such as money,
    awards

Teresa Amabile, Creativity in Context, Westview
Press, 1996
8
Innovation
  • Innovation is the result the working solution
    of the creative process.
  • Innovation is the most dominant trend in business
    the key to success
  • Non-profits, too.
  • Innovation problem finding and problem solving.
  • Most of all, innovation is fun.

9
The Creative Person
  • Six traits of creative people
  • Self-confidence
  • Unconventionality
  • Alertness
  • Ready access to unconscious processes
    (incubation)
  • Ambition
  • Commitment to work

Creating Minds An Anatomy of Creativity Seen
Through the Lives of Freud, Picasso, Stravinsky,
Eliot, Graham and Gandhi. (1996). Howard
Gardner. New York Basic Books.
10
Four Roles Of The Creative Process (von Oech)
  • The Explorer
  • Gathers information, explores for knowledge in
    new places.
  • The Artist
  • Experiments with new approaches, combinations.
  • Follows intuition, breaks rules, brainstorms,
    takes risks.

A Kick in the Seat of the Pants, Roger von Oech,
Perennial Library, New York, 1986.
11
Four Roles Of The Creative Process (von Oech)
  • The Judge
  • Evaluates ideas and solutions, critically weighs
    evidence.
  • The Warrior
  • Takes the offensive, fights for implementation,
    sells the ideas, has courage.

12
The Explorer
  • Know what the objective is.
  • Look in other fields.
  • Camouflage came from cubist art (Picasso
    Braque).
  • Unbreakable code in WWII came from the Navajo
    language.
  • Look for lots of ideas.
  • Look behind the first right answer.
  • How do you stop a fish from smelling?

13
The Explorer
  • Dont overlook things right in front of you.
  • Look or ideas in places youve been avoiding.
  • The drunkards search
  • The Adjacent Possible
  • The city and the web are engines of innovation,
    created for creation, diffusion and adoption of
    ideas.

Where Good Ideas Come From, Steven Johnson
14
  • Create or find Liquid Networks.
  • Sharing of ideas (open, collaborative) -
    double-entry bookkeeping

15
Forcing Mechanisms
  • Trigger concepts
  • Creative Whack Pack, Creative Strategies and 75
    Tools for Creative Thinking apps
  • Matrix
  • Random words
  • http//textfixer.com/tools/random-words.php

16
  • Starbursting (Who what, where, when, why, how)
  • See Creativity Techniques paper on my website.
  • Brainwriting and cyberstorming
  • See Better Brainstorming paper on my website.

17
  • Brainswarming
  • http//hbr.org/video/3373616535001/brainswarming-b
    ecause-brainstorming-doesnt-work
  • Hockey Puck (Google)

18
The Artist
  • Adapt
  • Imagine (What if?)
  • Reverse (backward, upside down)
  • Connect
  • Compare (metaphors, literature, music, art,
    sports, warfare, gardening)
  • Exaptation
  • Gutenberg, Apple

Where Good Ideas Come From, Steven Johnson
19
  • Parody
  • Incubate
  • The Slow Hunch (Darwin, Tim Berners-Lee)
  • The 10/10 Rule Ten years to develop a platform,
    ten years to build an audience used to be.
    Google, Facebook cut it in half because of the
    web.
  • Serendipity
  • In dreamwork.
  • Error
  • Make mistakes.

Where Good Ideas Come From, Steven Johnson
20
The Judge
  • Does it meet the objective?
  • Positives?
  • Negatives?
  • Probability for success?
  • Downside?
  • Upside?

21
  • Timing?
  • Deadlines?
  • Biases? (assumptions)
  • Blind Spots?

22
The Warrior
  • Be bold.
  • Develop a strategy.
  • What are the consequences of failure?
  • Get started immediately?
  • Sell it.
  • Persistence
  • Learn from victories and defeats.

23
Creativity Blocks
  • Accepting conventional wisdom
  • Not taking time to investigate or elaborate
  • Seeking only to satisfy the perceived needs of
    bosses
  • Having tunnel vision, compartmentalizing problems
  • Looking for quick, yes-no answers
  • Fear of failure
  • Adult thinking

24
Creativity Blocks
  • Expecting others to be creative
  • Being unwilling to question others
  • Being unwilling to accept others input
  • Being unwilling to collaborate
  • Darwin ...those who learned to collaborate and
    improvise...prevailed.
  • The wisdom of crowds

Where Good Ideas Come From, Stephen Johnson
25
Methods For Killing Creativity
  • Evaluation
  • Fear of evaluation kills the love of creative
    activity.
  • Surveillance
  • Looking over creative peoples shoulder or
    policing them de-motivates them.

26
Methods For Killing Creativity
  • Reward
  • Extrinsic rewards lower motivation.
  • Reward creative people with autonomy, the
    opportunity to learn.
  • Competition
  • Win-lose competition kills creativity.
  • In a competitive environment many people think
    about how not to lose instead of how to win.

27
Methods For Killing Creativity
  • Restricted Choice
  • Making choices for creative people or severely
    limiting their options lowers creative output.
  • Extrinsic Orientation
  • External rewards such as prizes and money hurt
    creativity.
  • Creative people love the intrinsic rewards of
    doing the job.

28
Creativity Enhancers
  • Assume every experience can stimulate personal
    growth.
  • Look for positives, growth, opportunities
    Chinese character, crisis.
  • Clearly visualize a positive outcome.
  • Dont react too quickly. Give yourself time
    (incubation), have patience.

29
Pixars Rules For Collective Creativity
  • Empower your creatives.
  • Give your creative people control over every
    stage of idea development.
  • Developments job is to find people who can work
    together.
  • Create a peer culture.
  • Encourage people to help each other do their best
    work.

Creativity, Inc. Overcoming the Unseen Forces
That Stand in the Way of True Inspiration.
(2014). Ed Catmull. New York Random House.
30
  • Free up communication.
  • The most efficient way to resolve the numerous
    problems that arise in any complex project is to
    trust people to address difficulties directly,
    without having to get permission. So, give
    everyone the freedom to communicate with anyone.
  • Craft a learning environment.
  • Reinforce the mind-set that youre all learning
    and its fun to learn together.

31
  • Get more out of postmortems.
  • Most people dislike postmortems. Theyd rather
    talk about what went right than what went wrong.
    Structure your postmortems to stimulate
    discussion.

32
  • Number-one creativity rule
  • Get in touch with the child you once were.
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