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The Implications of Sports and Recreations Town - Khon Kaen Prototype; The Study of Auburn University, Alabama and Khon Kaen University, Thailand

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Title: The Implications of Sports and Recreations Town - Khon Kaen Prototype; The Study of Auburn University, Alabama and Khon Kaen University, Thailand


1
The Implications of Sports and Recreations Town -
Khon Kaen Prototype The Study of Auburn
University, Alabama and Khon Kaen University,
Thailand
  • Dr.Siriraks Khawchaimaha, College of Graduate
    Study in Management
  • And
  • Assistant Professor Sitthee Wanitchacheewa,
    Assist to the President in Sports
  • Khon Kaen University

2
Background
14 ??????? 2551
3
The Study Tour ICSM International Certificate
in Sport Management 14 27 September, 2008

14 ??????? 2551
4
International Certificate in Sport Management
5
Sport Heroes and Career Path Development in
Athletes The Comparatives Study between United
States of America vs. Thailand
6
Objectives of the Study Tour
7
Learning's
  • BIOMECHANICS Dr. Ariel
  • Sport Product Development RD

8
The Initiatives The Mechanism of Research
Support
14 ??????? 2551
9
The Implications of Sports and Recreations Town -
Khon Kaen Prototype The Study of Auburn
University, Alabama and Khon Kaen University,
Thailand
  • Dr.Siriraks Khawchaimaha, College of Graduate
    Study in Management
  • And
  • Assistant Professor Sitthee Wanitchacheewa,
    Assist to the President in Sports
  • Khon Kaen University

10
Objectives of the Study Tour
11
Learning's
  • BIOMECHANICS Dr. Ariel
  • Sport Product Development RD

12
Research Methodology
14 ??????? 2551
13
Field Research and Qualitative Methodology
Khon Kaen Academic
ICSM Trip
Methodology
USC Auburn South Alabama
Facilities Equipment Faculty Sport
Medicine, Physical Education
Depth Interview
Observations
Field Trip Investigation
People Sport Management Administration
Athletes Olympic Gold Medal Amateurs world
champion
Khon Kaen The Prototype
Best Practice Auburn University
Execution PDCA process
14
USC
14 ??????? 2551
15
USC
First season 1888
Staff Staff
Athletic director Mike Garrett
Head coach Pete Carroll
7th year, 7614

Stadium Stadium
Home stadium Los Angeles Memorial Coliseum
Stadium capacity 92,500
Stadium surface Grass
Location Los Angeles, California
USC Athletic Department Logo
The first USC football squad (1888). Before they
were nicknamed the "Trojans", they were known as
the USC Methodists.
USC's 2004 BCS National Championship Trophy
16
Founding Partners
FOUNDER PARTNERS FOUNDER PARTNERS FOUNDER PARTNERS
Coca-Cola Office Depot ATT
17
Galen Center The Brand Building
Through the National Champions Basketball,
Volleyball, Soccer
18
University of Southern California Galen Center
  • Fund Raising Sponsorship
  • Facilities Management
  • Volleyball 3 courts 602 seats
  • Basketball 3 courts 422 seats
  • Lockers room
  • Common rooms
  • Wet Dry Training
  • 3 permanent Physicians
  • Master of Celebration
  • Alumni
  • The Associations
  • Public
  • Sponsors
  • Ambiance
  • Coach as moderator, update of competition plan

19
The Galen Center Facilities 140 M.USD Investment
Seating
2 Volleyball, 2 Basketball Practicing -
connectable
Reception
World class facilities and Ambiance for Athletes,
Coach, Sponsors, Publics
Entertaining Fame
Lighting, Air-Temp Control
Locker Room
20
World class facilities to support its heroes and
excellence team
21
SAFETY SECURITY SYSTEM
Locker room Security Code
22
Facilities Ambiance Competition Challenge
23
On-the-Go Activities Sponsorship Fund Raising
24
The Membership Fees
  • 1. SUITE 50,000 USD pa
  • 2. VIP 15.000 USD pa

25
Ticket Sales gt _at_ 50
26
Auburn UniversityAU
14 ??????? 2551
27
Jordan Hare Stadium
14 ??????? 2551
28
AU Sports Excellence
There are various sports in AU, focus 8 sports
for men and 11 sports for female, the facilities
of as listed below
Men Sports Women Sports Observations and Interview
1 Baseball - Facilities, practicing
2 Basketball Basketball Facilities
3 Cross Country Cross Country na
4 Football - Facilities, After the competition, Head Coach areas and athletes room, AU club and Recruitment process, the ambiance in creating sports mania, etc
5 - Equestrian na
6 Golf Golf na
7 - Gymnastic na
8 Swimming Diving Swimming Diving Facilities, procedure process, recognition and acknowledgement system
9 - Soccer Facilities
10 - Softball Facilities
11 Tennis Tennis Outdoor practice courts
12 Track Field Track Field na
13 - Volleyball Facilities
14 Exercise rooms, Weighting rooms, Biomechanics, Fitness rooms Exercise rooms, Weighting rooms, Biomechanics, Fitness rooms The administrative processes, recognition, acknowledgement and rewarding
Total 8 sports 11 sports
29
Advertising Cut Through
30
Advertising Cut Through
  • The objectives
  • the branding initiatives
  • it is importance to strengthen the brand
  • the brand awareness, and
  • the brand equity definitely.
  • The AU Tiger brand is doing the sport marketing
    by advertising, public relation, WOM through the
    internet technology purposively, as illustrates
    followings, an example

31
Advertising Cut Through
  1. Desktop wallpaper is an advertisement tool and
    mechanism in branding the AU team and
    physiologically bonding fans, athletes, sponsors
    and communities together. The more AU Tigers
    brand appeal throughout fans across the nations,
    the more fans and tourist come to visit Auburn,
    Alabama
  2. AU Fan Shop is the souvenir shop as the income
    channel and create fan of AU true lovers. It is
    the mechanism of advertisement through fans and
    word of mouth (WOM) tactic.
  3. Sponsorship and Sport Network Process the
    sponsor founder members and the AU founder who
    are in agreement to construct the AU stadium and
    sports facilities are honorary named on top of
    the stadium at the same level of AU Tigers
    Stadium name. For other sponsorships will be at
    different tagged or level where most feasible
    subjected to the amount of sponsorship
  4. The AU sports official website - is separated
    with the linkage to the university from of which
    allows sport fans knows the competition schedule,
    have a look and feel through the video system,
    fans talk to the athletes and coaches, speakers,
    etc

32
During the competition, AU game plan, coach, the
stadium ambiance, public relations and public
speakers, etc. makes AU Tiger is the 2006 the
Best in The Nation in American Soccer. Sport
lovers who are growing up, in the USA Sport
Heroes Career Path (KHAWCHAIMAHA S., 2008) since
grass root and communities sports thru high
school champions and hence university. During
the competition, the press reports as Public
Relations team who are actively motivated fans
and participants attractively. This importance
role is the most powerful as part of the game
ambiance in furthering creates the true loyal
lovers and fans. AUBURN football
illustrated the 2006 Best in the Nation.
Head Coach with his Verizon, the sponsor,
head phone actively manages the team to win the
competition. On-The-Go competition
environment while in the American football
competition. In practicing kid sport, Rugby,
AU demonstrates the support in the grass root
activities. The Baseball competition is
also attracting many fans and participants, while
MC motivates the fans and game as the show
attractively. The top 3 sports inspires
the US citizen are American football, Baseball
and Basketball. Basketball is the most favorite
sport and AUBURN Tiger shows its strength in
basketball definitely.
33
Academic
  • Auburn University has developed into
  • the largest universities in the South,
  • remaining in the academic educational forefront
    with its traditional blend of arts and applied
    science, and changing with the needs of today
    while living with a respect for the traditions
    and spirit that are AU.
  • Its the remarkable from the Auburn Creed that I
    believe in education, which gives me the
    knowledge to work wisely and trains my mind and
    my hands to work skillfully.
  • AU Tigers sport demonstrates its excellence in
    all matches and all kind of sports, for instance
  • at the 2008 Olympics the Auburn swimmers, Cesar
    Cielo and Kristy Coventry earns gold medals by
    winning three medals in two different events,
    including two gold medals.

34
Economic
  • Auburn University is known not only the academic
    excellence, but for its economics impact on the
    Alabama States as well.
  • In referring to the recent study determined that
  • AU had nearly 4 billion economic impacts on the
    state of Alabama, including the 1.5 billion
    impact on the economy and
  • 2.4 billion impact in human capital.
  • AUs technical assistant center, a collaborative
    Engineering and business outreach unit,
  • performs hundreds of project annually for state
    industry,
  • generating millions of dollars in increased
    efficiency and saving or creating hundreds of
    jobs statewide

35
In conclusion
  • The Atlanta of Alabama city mission statement is
    posted as The City of Championships, is key
    strength in sustaining the value proposition to
    the growth and economic impact positively. AU is
    the public university offers in various field of
    the study of which 80,000 students are on campus
    annually, however as explained by the officers
    while the site visit forum, sports are able to
    generate income greater than academic school
    fees, etc. Moreover, there are effectively alumni
    system that is able to support sports functions
    and sponsors. University of Auburn, Alabama. The
    Auburn Key Strengths in sports are swimming,
    football, baseball, softball, with the world
    class sports facilities in all mentioned. As the
    best practice,

36
The implications
To adopt and adapt to the most viable in Thailand
is to further explore in actions are suggested
the following dimensions-
  • Geographic, environments
  • Demographic gender, life stage, etc.
  • Social and Lifestyle local, National,
    Multinational Asian, Europe, Western countries
  • Facilities stadiums, equipments, practice
    range, etc
  • Academic Support the university education
    program and degree from bachelor to doctorate in
    any of the sports and related area of interests
  • The Best Practice Success Case Study Athletes
    Professional, Amateur, Training School (Sports
    School) e.g football, basketball, swimming and
    diving
  • The Success of Gold Medals in 2008 Olympics
  • Economics impact positively
  • Others possibilities
  • Tourism Opportunities
  • Sports Tourism
  • Culture and Ecology
  • Social responsibility
  • Affordable Cost of Living

37
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38
The Implications of Sports and Recreations Town -
Khon Kaen Prototype The Study of Auburn
University, Alabama and Khon Kaen University,
Thailand
  • Dr.Siriraks Khawchaimaha, College of Graduate
    Study in Management
  • And
  • Assistant Professor Sitthee Wanitchacheewa,
    Assist to the President in Sports
  • Khon Kaen University

39
Background
  • The city of Khon Kaen (KK) 3 keys strengths
  • Sports
  • Kick Boxing, Boxing, Tennis, Football, Cycling,
  • Additionally softball, volleyball, basketball and
    futsal is also in the potential areas of
    development.
  • Education Center in North-East of Thailand
  • more than 6 universities including Police Academy
    are located.
  • In a particular of Khon Kaen University (KKU) is
    the most facilitated and well equipped.
  • In addition, the affordable economics and cost of
    living are attracted to all participants.
  • Budget is granted 250 M.Bht (initial seed
    money)
  • To renovate and rebuild Sport complex in order to
    prepare the readiness in the Sport Nation Events
    in 2010.
  • To build up new facilities and well equipped,
  • Academic Support - faculties of sport and
    physical educations, sport medicine, physicians
  • Professional team - athletes who had won the
    Olympic or in the world ranking championship
    Tennis, Boxing, Football are all inspired those
    of sports lovers to gain the right chance in
    practicing, and
  • Challenges - the sport heroes and his career path
    development
  • International sport experiences Khon Kaen
    International Marathon

40
The Competition ExperiencesfromGrassroots to
International
41
Sports Events
  • Internal
  • Football KKU League 2008
  • KKU Sports Competition
  • External
  • Universities Competition Softball
  • Regional, National
  • Sports School
  • International
  • 6th Khon Kaen International Marathon

42
Sponsors by -
43
Press Conference6th Khon Kaen International
Marathon
44
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45
The Greatest Marathon of Thailand4 Types of
Program Design
  1. Walk and Fun Run 4.50 KMs
  2. Mini Marathon 11.55 KMs
  3. Half Marathon 21.10 KMs
  4. Marathon 42.195 KMs

46
KHON KAEN Province, Thailand
47
Location
The Center of Northeastern Provinces Roiet-Khon
Kaen-Kalasin-Mahasarakham RKSS
48
Populations Economic Indicators
Provinces Population Household Income Average Income /person/ year Household Expenditure
Roi-et 1,310,047
Khon Kaen 1,750,500
Mahasarakham 937,686
Kalasin 975,562
Average 4,973,799 persons 10,498 Bht/Mth 43,151 Bht/Person/Yr 8,749 Bht/Mth
49
Fundamental Infrastructure Easy to Access
  • Being located right on the center of North-east
    region, there are many dimensions of advantageous
    such as logistics, transportations, facilities.
  • By Land Transportation
  • the province is the connecting path between North
    and South of highway route 2 where Eastern
    Seaboard is located.
  • In addition, the driving trip from Khon Kaen to
    Bangkok is 444 Kms of 5 hours drive,
  • East-West Economic Corridor, the convenience in
    traveling between and within provinces, moreover
    the RKSS is the center of South East Asia where
    is able to connect with the Republic of Laos and
    Vietnam by using the highway route 9 and 12
    through Nongkai and Mookdaharn Province
    accordingly.
  • By Train the railway line from Bangkok to
    Nongkai will be pass through the RKSS group
  • By Air Transportation the group of RKSS has 2
    airports located in Khon Kaen and Roi-et only

50
Gross Domestic Products (GDP) in RKSS Indices of
Industrial of years 2006 (in Million Baht )
Commercial Trading
Services 11 channels - 1. Electricity, Gas,
Water 2. Construction 3. Hotel Restaurants 4.
Public Transport 5. Financial Market 6. Real
Estate 7. Government Offices 8. Educations 9.
Healthcare Management 10. Public Community
Services 11. Household Services
Services
Industrial
Mining
Agriculture
51
Tourism Opportunity
  • Tourism
  • Uniqueness Kham Kaen Buddhism Temple, Peuy
    Noi Castle, National Museum, Private museum
  • Culture Thai-Lao ESAAN
  • Geology Dinosorous park
  • Ecology national park and worlds heritage
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    ?????????? (???????)
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    (????????)
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    ??????????? (?????????)
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    ????????????(?????????)
  • Number of Tourists in 2006
  • Nb. Of Visitors 3.96 M.persons
  • Visitors 1.19 M.persons Tourist 2.77 M.
    persons
  • Thais 3.86 M.persons Foreigners .098
    M.Persons
  • Income from Visitors Tourist 6.9 M.Bht
  • Local Thais 6,638 Million Bht

52
The Suggested Implications
  1. Geographic
  2. Demographic
  3. Social and Lifestyle
  4. Local
  5. National
  6. Multinational Asian, Europe, Western countries
  7. Sports and Recreation Facilities stadiums,
    equipments, practice range, technology in sports,
    biomechanics, etc
  8. Academic Support
  9. Khon Kaen University
  10. Sports School
  11. Provincial Stadium
  12. Sport Sciences and Physical Education
  13. Sport Medicine and Physicians
  14. The Best Practice Success Case Study Athletes
    Professional, Amateur, Training School (Sports
    School)
  15. Tennis
  16. Boxing
  17. Football
  18. The Success of The Khon Kaen International
    Marathon 6th on January 2009
  19. Others possibilities

53
Executive Summary
  • The Implications of Sports and Recreations Town -
    The developing Sport Heroes Pathway in Khon Kaen
    is strongly recommended.
  • The readiness in facilities, knowledgeable
    personnel in sports e.g. athletes, coaches,
    medicine, physicians, faculties, and the
    management vision. Therefore, in adopting the
    implications from the study of Auburn University
    sports is considered the tremendous economics
    value and impact to local geographic household
    income,
  • However, sport management is the right blending
    of arts in sport and sports sciences accelerator
    to help managing and facilitating the growth in
    economy, sport heroes and career path.
  • The Key Success Factors -
  • the processes with full support from various
    authorities, in a particular of Sport Authority
    of Thailand,
  • KK as its positioning, is the right choice and
    prototype of Sports and Recreations Town enhance
    with the destiny of Traditional lifestyle and
    home stay tourism

54
QA
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