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Title:

Persuasive Communication slides for GW 2014

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Title: Persuasive Communication s for GW 2014 Author: Chafai, Reda Last modified by: Keyworth, Craig (CORP) Created Date: 2/2/2007 6:31:46 PM – PowerPoint PPT presentation

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Date added: 16 June 2019
Slides: 26
Provided by: Chaf157
Learn more at: http://www.isaca.org
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Title: Persuasive Communication slides for GW 2014


1
Persuasive Communication
Craig Keyworth, MBA, CISA,
PMP Scott
Shea, MISM, CISA, CISSP
2
Persuasive Communication
Fill in the Blank (F_B)
3
(No Transcript)
4
Awareness
5
Responsibility
6
(No Transcript)
7
Your Audience
8
  • Your Audience
  • See them for who they are
  • Find our their needs and motivations
  • Whats In It For Them (WIIFT)?
  • Build a personal rapport

9
You
10
  • You
  • See yourself through their eyes
  • Analyze your strengths and weaknesses
  • Have a clear idea of your objective
  • Snap decisions and associations

11
Your Argument
12
  • Your Argument
  • Imagine you are a lawyer
  • Understand their perspective and needs
  • Clear, understandable communication
  • Know your core message
  • Anticipate and adapt

13
(No Transcript)
14
Heads and Hearts
15
  • Heads and Hearts
  • Decisions have to think and feel good
  • Emotion inspires, logic justifies action.
  • Selective belief systems

16
Pay Attention
17
  • Pay Attention
  • Active listening
  • Asking questions and accepting answers
  • Reading non-verbal language
  • What else might be going on?

18
Hurdles and Roadblocks
19
  • Hurdles and Roadblocks
  • Natural and good
  • Real and perceived
  • You cannot handle what you dont know

20
(No Transcript)
21
Personal Growth
22
  • Personal Growth
  • Every situation is a learning opportunity
  • What worked or not and why?
  • Gap analysis
  • Learn from the past.
    Learn in the present.
    Learn for the
    future.

23
(No Transcript)
24
(No Transcript)
25
Comments? Questions? on
Persuasive Communication
Craig.Keyworth_at_adp.com Scott.Shea_at_adp.com
26
Principle Imagery Point
Awareness Driving in fast busy, highway traffic Thoughts, feelings, words and action ripple in and out
Responsibility Golf ball, hole in two Do you own the Result ? /-
Your Audience Shoes contain our values, hopes, thoughts, feelings, etc. Do you walk a mile in their shoes?
You Picture frame around the face your present, happy or otherwise. What do their eyes, ears, hearts and minds perceive about you ?
Your Argument Lawyer/courtroom Content and Delivery of the message What, How, When
Heads Hearts Scale balancing head and heart Is your appeal balanced or lopsided?
Hurdles Roadblocks Warning cones Always stumble forward
Pay Attention Attention sign Do you observe, ask ??s and actively listen?
Personal Growth Blooming Flower Do you learn from the past, in the present and for the future?
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