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Media Literacy

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Media Literacy Media in our lives Growing up How many TVs were in your house? How many computers? How many family members had a cell phone? Generation M Source ... – PowerPoint PPT presentation

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Title: Media Literacy


1
Media Literacy
2
Media in our lives
  • Growing up
  • How many TVs were in your house?
  • How many computers?
  • How many family members had a cell phone?

3
Generation M
Source www.kff.org
4
Source www.kff.org
5
Source www.kff.org
6
Media Literacy
  • What is media literacy?
  • the ability to access, analyze, evaluate, and
    communicate information in a variety of forms.
    (etr.org, 2006)
  • Why is media literacy important?

7
Time spent with media
  • Young people today live media-saturated lives,
    spending an average of nearly 6 ½ hours a day
    with media. (www.kff.org)
  • TV and music are the most prevalent
  • Computers and video games second
  • Reading (books, magazines, newspapers) third
  • Compared to
  • 2 ¼ hours spending time with parents
  • 1 ½ hours being physically active
  • Less than an hour doing homework
  • www.kff.org

8
Access to media
Source www.kff.org
9
Access to Media
  • Todays adolescents have unprecedented amount of
    media in their homes, their bedrooms, and through
    portable media devices. (www.kff.org, Generation
    M Report)
  • In 51 of homes, the television is on most of the
    time.
  • 68 of youth have a TV in their bedroom.
  • 31 of youth have a computer in their bedroom.
  • Increased access equals increased usage.

10
Media and Family Time
  • Interestingly, young people who spend the most
    time with media also report spending more time
    with their parents, being physically active, and
    pursuing other hobbies. (www.kff.org)
  • However
  • Not necessarily positive

11
Media and Family Time
Source www.kff.org
12
Parental Guidelines
Source www.kff.org
13
Parental Guidelines
  • Only about half of the families had some
    guidelines and rules regarding television
    watching.
  • Less than half of those actually enforced the
    guidelines.
  • Content is likely to be regulated by parents.
  • Computer usage was the most widely regulated
    content.

14
New vs Old Media
  • Media is constantly changing.
  • New media computers, video games, instant
    messaging, text messaging, etc
  • Old media television, music, magazines,
    newspapers
  • New media is not replacing old media
  • What exactly does this mean?

15
Television
  • Television is still the most dominant form of
    media for todays youth.
  • How they watch is changing though.
  • Cable vs broadcast
  • DVRs
  • Online television shows

16
Television Sex
Source www.kff.org
17
Television Sex
  • Sexual content is increasing
  • About 70 of all shows now have some sexual
    content
  • Among the top 20 most-watched shows by teens,
    70 include some kind of sexual content, and
    nearly half (45) include sexual behavior.
    (www.kff.org, pg 4)
  • The number of sexual scenes is increasing
  • Shows are less likely to reference safer sex
  • More likely to show riskier behavior

18
Computers
  • Almost every adolescent has used a computer and
    gone online.
  • About an hour a day is spent online (outside of
    homework).

19
Media Advertising
  • Advertising is a growing industry, especially for
    children adolescents.
  • Approximately 15 billion is spent annually
  • 80 of all global brands currently use a tween
    strategy.
  • (www.newdream.org)

20
Media Advertising
  • Youth have more influence dispensable income
    than ever.
  • The Nag Factor
  • Where do you typically encounter advertising?
  • How does all of this impact health?

21
How do we promote media literacy?
  • Communicate!
  • Deconstruct the message
  • Who paid for it? Why?
  • Who is the target audience?
  • What message is being sent?
  • What lifestyle is promoted?

22
  • http//www.pbs.org/wgbh/pages/frontline/kidsonline
    /view/
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