Product: Dasani (Coca

1
You Want to have some drink?
2
Dasani mineral Water(A product of Coca-Cola)

• What is Dasani?
• What does the name Dasani mean?
• When was the Dasani launched?

Why not Dasani?
3
Dasani mineral WaterWhy was Dasani launched?

• Need
• Want

Why not Dasani?
4
Dasani mineral Water

• Where does the water for Dasani come from?
• Where can I find Dasani

Why not Dasani?
5
Dasani mineral Water

• What is the Marketing Concept?
• - The societal marketing concept

Why not Dasani?
6
Dasani mineral Water

• Internal forces
• Company departments
• Suppliers departments
• Marketing Intermediaries
• Customers
• Public

Why not Dasani?
7
Dasani mineral Water

• External forces
• Demographic
• Economic
• Natural
• Technology
• Cultural
• Political

Why not Dasani?
8
Dasani mineral Water

• Consumer behaviour
• Social
• Personal

Why not Dasani?
9
Dasani mineral Water

• Conclusion
• ?
• Thanks

Why not Dasani?