3.1.3 Visual Analysis (Graphic Design) - PowerPoint PPT Presentation

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3.1.3 Visual Analysis (Graphic Design)

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3.1.3 Visual Analysis (Graphic Design) s International Advertisements Posters like these are placed in kiosks or hung on walls in public spaces such as train ... – PowerPoint PPT presentation

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Title: 3.1.3 Visual Analysis (Graphic Design)


1
3.1.3 Visual Analysis (Graphic Design)
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(No Transcript)
3
s International Advertisements
4
s International Advertisements
  • Posters like these are placed in kiosks or hung
    on walls in public spaces such as train stations,
    subway stations, public vehicles, malls, parks,
    etc. in restrooms, hallways, walkways, etc.

5
s Chinese Advertisement
  • Design Principles
  • Balance
  • Symmetrical
  • Radial or diagonal with sun rays, raised hands,
    rockets, etc.
  • Rhythm
  • Regular with the horizontally
  • Gradated from foreground to background
  • Emphasis
  • Focal point is the people (military/workers) and
    their motto
  • Proportion/Scale
  • Foreground to background
  • Unity
  • Harmonious lines and color

6
s Chinese Advertisement
  • Design Elements
  • Line
  • vertical
  • Color
  • Contrasting 2 colors
  • Form/Shape
  • Geometric shapes
  • Human, Military, Blimp Forms
  • Space
  • Open and used
  • Texture
  • Smooth and structured feel
  • Value
  • Color tints and abstract shades

7
s Chinese Advertisement
  • Audience Analysis
  • Demographics
  • Workers or Military
  • 18-29 males
  • Location
  • public spaces
  • High traffic areas
  • Exterior Building Murals
  • Time
  • As people walk or drive by
  • Interest
  • Political
  • Military
  • Human Factor
  • Pride and Strength

8
s European Advertisement
  • Design Principles
  • Balance
  • Symmetrical and vertical
  • Rhythm
  • Regular from the fence and the bricks
  • Emphasis
  • Focal point is the female then the male then the
    tree with slogan.
  • Proportion/Scale
  • Scale is ratio in perspective
  • Unity
  • Harmonious in color and value

9
s European Advertisement
  • Design Elements
  • Line
  • Vertical and perspective
  • Color
  • Contrasting 2 colors
  • Form/Shape
  • Human urban landscape
  • Space
  • Open and unused
  • Texture
  • Smooth outdoor park feel
  • Value
  • Shades and abstract tints

10
s European Advertisement
  • Audience Analysis
  • Demographics
  • Late 20 to early 40s
  • Caucasian
  • Artsy/Stylish Professionals
  • Middle class
  • Location
  • European public spaces
  • High traffic areas
  • Time
  • Day or night
  • Interest
  • Night life, style, places to be seen
  • Human Factor
  • Narcissistic

11
s International Advertisements
12
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