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Title:

Design Principles

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Design Principles 3.02 Understand business publications 3.02 Understand business publications Slide * Five Principles of Design Balance Proximity/unity Alignment ... – PowerPoint PPT presentation

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Date added: 28 September 2019
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Title: Design Principles


1
Design Principles
  • 3.02 Understand business publications

2
Five Principles of Design
  1. Balance
  2. Proximity/unity
  3. Alignment
  4. Repetition/consistency
  5. Contrast
  6. White space

3
Balance
  • Graphics dont overpower text
  • Page is not too heavy on one side or the other
  • Example http//www.ithinktoo.com/Design1/balance
    /balance_example/balanceeg.html

4
Proximity/Unity
  • Distance between elements on a page
  • Used to demonstrate a relationship or a lack of
    relationship between elements
  • Example http//www.ithinktoo.com/Design1/Proximit
    y/proximity_example/proximityeg.html

5
Alignment
  • Justification of elements
  • Related items should be justified the same to
    emphasize their relationship to each other.
  • Example http//www.ithinktoo.com/Design1/alignmen
    t/alignment_example/alignmenteg.html

6
Repetition/Consistency
  • Consistent pattern of font and color schemes and
    graphic types
  • Specific font, size, and style for headings,
    subheadings, and body text.
  • Do not mix photographic images and cartoon images
    on the same page.
  • Example http//www.ithinktoo.com/Design1/repetiti
    on/repetition_example/repetitioneg.html
  • Scheme - a planned combination of elements,
    such as a combination of font styles and sizes

7
Contrast
  • Emphasizing the most important elements on a page
    with color and size
  • Example http//www.ithinktoo.com/Design1/contrast
    /contrast_example/contrasteg.html

8
White Space
  • Blank or negative space on a page
  • Used to focus the readers attention on important
    details
  • Used to give the readers eyes a break
  • Does not have to be white
  • Example http//www.ithinktoo.com/Design1/white_sp
    ace/whitespace_example/whitespaceeg.html
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