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Title:

The Principles of Design

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Title: The Principles of Design Author: Maria Akehurst Last modified by: RPS Created Date: 8/30/2007 2:50:57 AM Document presentation format: On-screen Show – PowerPoint PPT presentation

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Title: The Principles of Design


1
The Principles of Design
  • C.M.E.B.U.R.P.
  • Contrast Movement Emphasis Balance
  • Unity Rhythm Pattern

2
Contrast
  • Is the difference between light and dark, colors,
    size, shape, and texture.

3
Movement
  • The direction that is created in a composition
    that causes the view eyes in a controlled manner.
  • Its like a road map or directions to a
    destination.

4
Emphasis
  • The most important point or area in a composition
    or design.
  • The focal point.

5
Balance
  • Can be Symmetrical and Asymmetrical or Formal or
    Informal.
  • Good balance means everything looks evenly
    weighted in the composition.

6
Unity
  • When all parts of the composition fit or work
    together in harmony.
  • The design just flows together.

7
Rhythm
  • Is created by placing shapes, lines, and/or
    colors (one or more element of art) next to or
    near each other so movement is created in a
    lyrical fashion..
  • Rhythm creates a mood like music or dancing.

8
Pattern
  • Is created by repeating a single design--motif in
    a regular or irregular manner.

9
The Principle of Design Project
  • Draw a box on your paper. A BIG BOX.
  • 2.You are going to break up the space inside your
    box by drawing your name with block letters that
    overlap and/or touch.
  • 3. After that you are going to draw 2 smaller
    boxes, one inside the other that are smaller than
    the first box.
  • You can reverse step 2 and 3 if you so choose.

10
Creating The Frames
11
Adding your name.
12
Directions Cont.
  • 4. The inner box, all objects will be colored
    using a monochromatic scheme. (The value range of
    one color.) Explore Rhythm.
  • 5. The second box, color all objects using
    either a Warm Colors (red, orange, yellow) or
    Cool Colors (Violet, Blue, Green). Explore
    Pattern.
  • 6. The Third box (the biggest) You will choose
    your color scheme. Explore Movement.

13
The Layout for Each Box
Your Color Choice Explore Movement
Warm or Cool Colors Explore Pattern
Monochromatic Explore Rhythm
14
What is the key?
  • You want to be sure you create movement and
    emphasis throughout the entire design. You can
    create this by color, line, value, shape, or
    texture/pattern.
  • You want to make sure your design has balance,
    unity, and rhythm.
  • Use pattern to your advantage and remember,
    Repeat patterns for a more unified effect.

15
Final Notes
  • Craftsmanship is the key!
  • Use colored pencils.
  • Build your layers with colored pencils.
  • Plan your design first in your sketchbook. Saves
    time and heartache.
  • Project is due Friday end of class. Worth 100
    points.
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